Recently, I ran into the folks from Nonprofit Hub at the 2013 AFP International Conference on Fundraising in San Diego California. We chatted about a number of topics, one of which was ways to improve donor retention. Your donor retention rate can make or break the health of your organization – why constantly scramble to create new donor relationships when you can simply foster the ones you already have?

If you aren’t yet sure how an increased donor retention rate can save your organization thousands of dollars in lost donations, download our free white paper “Donor Retention Math Made Simple!”

Video Transcript:

NPHub: We’re looking at as far as donor retention, what do you say are three key things that we can do to help that?

Jay: Well, the first thing, of course, is recognize what your retention is. If you don’t know what that percentage is, I don’t think you can move the needle up or down. Then realize that retention is based upon donor relationships and donor engagement, and figure out what you can do to build a relationship. I always tell people it’s just like building a friendship. If you can figure out the various touch points and ways that you can build that friendship, you can build a relationship with donors in the same manner. As you build the relationship, the engagement levels just rise, rise and rise.

Jay Love

Jay Love

Co-Founder & Chief Relationship Officer at Bloomerang
A 30+ veteran of the nonprofit software industry, Jay Love co-founded Bloomerang in 2012. Prior to Bloomerang, he was the CEO and Co-Founder of eTapestry for 11 years, which at the time was the leading SaaS technology company serving the charity sector. Jay and his team grew the company to more than 10,000 nonprofit clients, charting a decade of record growth. Prior to starting eTapestry, Jay served 14 years as President and CEO of Master Software Corporation. MSC provided a widely used family of database products for the non-profit sector called Fund-Master. He currently serves on the board of the Center on Philanthropy at Indiana University and is the past AFP Ethics Committee Chairman. Jay is also the author of Stay Together: How to Encourage a Lifetime of Donor Loyalty.