Recently, I ran into the folks from Nonprofit Hub at the 2013 AFP International Conference on Fundraising in San Diego California. We chatted about a number of topics, one of which was common fundraising challenges I heard discussed at at the event. Donor retention has recently become top-of-mind for fundraisers, and it’s not going away any time soon!

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Video Transcript:

NPHub: All right. Let’s talk a little bit about some of the challenges you were hearing for fundraisers here at the conference.

Jay: Well, you know what’s been interesting ever since we started Bloomerang up, we thought retention was going to be a big issue, and it really turned into that this time. Everybody was talking about donor retention and, “What can we do about it? Is there any way that we can help with that?” So the sessions on donor retention up in the education above us here, they were packed. They had to turn people away. We had more people than we could seat in the Bloomerang booth throughout most of the three days that we were here too.

Jay Love

Jay Love

Co-Founder & Chief Relationship Officer at Bloomerang
A 30+ veteran of the nonprofit software industry, Jay Love co-founded Bloomerang in 2012. Prior to Bloomerang, he was the CEO and Co-Founder of eTapestry for 11 years, which at the time was the leading SaaS technology company serving the charity sector. Jay and his team grew the company to more than 10,000 nonprofit clients, charting a decade of record growth. Prior to starting eTapestry, Jay served 14 years as President and CEO of Master Software Corporation. MSC provided a widely used family of database products for the non-profit sector called Fund-Master. He currently serves on the board of the Center on Philanthropy at Indiana University and is the past AFP Ethics Committee Chairman. Jay is also the author of Stay Together: How to Encourage a Lifetime of Donor Loyalty.