On this episode of Bloomerang TV, Murad Bushnaq, CEO and Creative Director at Morweb CMS, stops by to chat about responsive web design for nonprofits.
Steven Shattuck: Hey there, thanks for being here for this episode of Bloomerang TV. My name is Steven Shattuck. I’m the VP of Marketing over here at Bloomerang. Thanks for checking out this week’s episode. I’m really excited to have Murad Bushnaq. He is the C.E.O. and Creative Director over at Morweb CMS. Hey there, Murad, how’s it going?
Murad Bushnaq: It’s going good. You Steve?
Steven Shattuck: Good. Thanks for being here. So tell me a little bit about what Morweb CMS does? What are you guys up to these days?
Murad Bushnaq: Morweb is the responsive design content management system and blog software on the cloud. It’s meant for non-technical people to be able to make any contribution to the website with click and type editing and drag and drop directly on the website itself. There’s no coding whatsoever, and you have one website that looks great across every device.
So you don’t have to update multiple sites or anything like that. You just have the Morweb site and that’s it.
Steven Shattuck: Very cool. And I know a lot of those things are good for nonprofits because we tend to have some nonprofit technical people which is okay in the organization. So a product like yours can help them create a really good looking website and one thing that you guys focused in on, which is really cool, is responsive websites.
I know responsive websites is an up and coming term a little bit, especially in the nonprofit sector. Can you talk about what that is, and why that should be important for nonprofits to pay attention to?
Murad Bushnaq: Yeah, absolutely. Responsive design is fairly new. It became what mainstream in 2013 looked for. Those of you who haven’t heard it or just have heard that buzz word, don’t feel bad, it’s still fairly new. The truth is that responsive design is going to be on every website everywhere in the future. So it’s a new methodology.
It’s a new way of approaching web design, and basically it’s a website that it’s fluid, that it will adapt no matter what the screen resolution is, whether you’re on an iPhone or a BlackBerry or a tablet device like that, your website will automatically adjust to that resolution. So the elements on the page will resize and optimize for that resolution, whether it be images, forms, text, text sizes.
Steven Shattuck: So this is really sort of geared towards mobile, right? Because you talked about lots of different devices. People aren’t just looking at websites on a laptop or a computer monitor. They’re on all kinds of devices. So is that why it’s important to pay attention to this design criteria?
Murad Bushnaq: Yeah, I mean, historically people would make a website and then they would create a mobile website. So the mobile website would have, I’d say, limited information on there.
Steven Shattuck: Right.
Murad Bushnaq: Which kind of defeats the purpose, because when somebody goes to your website on a mobile device, actually they could be looking for something that’s not on your mobile site. So creating a bunch of different mobile sites for different resolutions was what they’re doing before.
And now we have responsive. It basically one website with extra layers of optimization or optimized codes that will automatically go towards those screen resolutions. Not just small but larger screen resolutions. If you have a 30 inch monitor, you don’t necessarily want your website to look that big, you know.
Steven Shattuck: Right.
Murad Bushnaq: Responsive also scales up, which is a really awesome thing.
Steven Shattuck: It seems like this is something, there’s all kinds of things that nonprofits kind of have to pay attention to these days that may be one year or two years ago they didn’t have to. But it seems like this is one that folks probably shouldn’t ignore, especially when you think about how much giving happens on mobile devices and things like that. How important is this to nonprofits in your mind? Is this a big issue? How much should people be paying attention to this if you’re a nonprofit?
Murad Bushnaq: It’s critical. It’s critical. I mean, mobile views are going to overtake desktop views in the not too distant future. So the fact that that many eyeballs are looking at your website on a mobile device is critical. So if you go to Google Analytics, you’ll generally see about