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If your donor pyramid isn’t taking shape where you have a full, healthy and thriving base of general fund, mid-level, and major gift donors, you’ve probably stressed over questions like:

  • What will we do if we lose a major donor?
  • What will happen if retention rates for our general fund continue to drop?

The good news is that those challenges and worries can be answered with one simple solution…

The secret to building a sustainable future for every nonprofit

If your organization has ever worried about either of those questions, the best solution is to develop an intentional strategy for upgrading donors in the middle of your pyramid.

Most organizations have a rich source of untapped opportunity in the middle of the pyramid that they overlook. With so much focus put on the top and bottom of the donor pyramid, developing the middle is put on the back burner. The middle of your pyramid holds valuable opportunity, but getting results requires an informed strategy and specific knowledge about your mid-level prospect pool.

Upgrading general fund donors isn’t just a source of giving for today; it is a cultivation strategy for the major donors of tomorrow (tweet that). A mid-level giving strategy will add shape and function back to your donor pyramid, helping you lift low-level donors as well as build your pipeline of major donors.

Having an intentional strategy for not only retaining, but upgrading donors, is a vital part of building a healthy and sustainable funding model. If you want to learn how to develop a strategy for upgrading mid-level donors, don’t miss this free resource, “Mid-Level Donors: 7 Things You Need to Know.

Does your organization currently have a strategy for engaging and upgrading donors that specifically fall in the middle of your pyramid? Let us know in the comments below!

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Stay Together - How to Encourage a Lifetime of Donor Loyalty

Tony Smercina

Tony Smercina

Executive Vice President of Fundraising Services at Pursuant
Tony Smercina serves as executive vice president of Pursuant’s Fundraising Services division that provides gift officer services, including the signature Charitable Partners (TM) Program — a turnkey solution for upgrading annual/general fund donors to mid-level giving and beyond.