We wanted to share with you some nonprofit articles, opinions and resources that caught our eye in the month of October.

PyramidsWhy We Stopped Building Pyramids: What Nonprofits Can Learn – “Where building the donor pyramid is still the holy grail.  Get ‘em in. Move ‘em up. Acquire through direct mail. Convert to monthly donor or sustainer. Acquire through events. Convert to mail. Up, up, up…. to the pinnacle of major and planned gifts!  Except for one tiny thing.  It doesn’t work.”
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How to Make Your Email Campaigns Stand Out with Millennials – “We are constantly asked by causes about the status of email in this fast-paced, ever-changing world of communications. We’ve spoken with a lot of cause leaders about the continuous decline in success with their email newsletters and campaigns and many assume it’s because email is no longer an effective way to communicate and engage constituents.”
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How savvy NPOs create enormous growth through online media – “Hypothetically speaking if an executive director was able to systemically harness the power of online multichannel marketing, he could be able to spread his organization’s message in a more sustainable and scalable way than by trying to do most of the work himself.”
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How to Write a Story for Your Appeal Letter – “By sharing a story that touched their heart so deeply, that fascinated them enough to make them read it all the way to the end, to get them to share it with their friends, to get them to take your remit envelope and put a check in it. They’ll start opening your communications. Your e-newsletters. Your postcards. Even your annual report, because you can tell a story, and they love stories.”
Read now >>

New from the experts at Bloomerang:

[Infographic] 2013 Fundraising Effectiveness Project Survey Report

The Fundraising Effectiveness Project (FEP) recently released the findings from their 2013 survey. For the first time in five years, charity respondents saw positive gains in giving, but still continued to lose donors faster than they gained them.
View now >>

[Free Webinar] The Reality of SEO for Nonprofits

In this session, Firespring CEO Jay Wilkinson will share best-practices of nonprofits who are experts at driving traffic to their websites. We’ll cover the basics of search engines, why they matter, and review the 5 steps of mastering SEO: Keyword research, website optimization, link building, fresh content and analytics.
Register now >>

We hope this monthly collection of nonprofit thought-leadership provides value to you and your organization!

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Cody Lawson

Cody Lawson

Product Manager at Bloomerang
Cody is a Product Manager at Bloomerang. Cody holds a Bachelor of Arts degree in Political Science and Rhetoric from Wabash College. He also holds a Juris Doctor degree with a concentration in Health Law from Indiana University School of Law – Indianapolis. He's been a valued member of Bloomerang since the doors opened in 2012.