Wrap Up

We wanted to share with you some nonprofit articles, opinions and resources that caught our eye in the month of May.

How to Make Your Marketing Emails Stand Out in Your Donor’s Inbox – “Despite the unfounded rumors of its death, email is still one of the most effective ways to engage, convert, and retain donors. But your marketing emails aren’t the only emails your donors receive.”

Are You Facing the Terror of the Blank Page? – “You might not need to start from scratch if you need to write a new appeal. You might be making it harder than it needs to be.”

How Donor-Centrism Perpetuates Inequity, and Why We Must Move Toward Community-Centric Fundraising – “There are lots of data showing that different donor-centered strategies work. But just because something works does not necessarily mean that it is intrinsically good.”
Read now >>

Every Fundraiser Needs Grace – “As fundraisers we have big hearts. Acting with grace allows others to see just how big our hearts are, from every angle.

Is Your Organization Aiming for the Fundraising Bull’s Eye? – “When you have to guess your way to increased fundraising contributions and gifts – it’s doubtful that you’ll actually hit the bulls eye.”

New from the experts at Bloomerang:

[FREE WEBINAR] 12 Nonprofit Thank You Mistakes to Avoid

Claire Axelrad, J.D., CFRE will help you think through your thank you process, put some procedures in writing, and get others on board.
Register now >>

[FREE EBOOK] Beginner’s Guide to Nonprofit Data Segmentation

This free eBook outlines why data segmentation is important, and how you can get started segmenting your donor communications.
Download now >>

Cody Lawson

Cody Lawson

Product Manager at Bloomerang
Cody is a Product Manager at Bloomerang. Cody holds a Bachelor of Arts degree in Political Science and Rhetoric from Wabash College. He also holds a Juris Doctor degree with a concentration in Health Law from Indiana University School of Law – Indianapolis. He's been a valued member of Bloomerang since the doors opened in 2012.