We wanted to share with you some nonprofit articles, opinions and resources that caught our eye in the month of June.

It’s Time to Move Beyond Overhead – The experts have spoken: the percent of charity expenses that goes to administrative costs—commonly referred to as  “overhead”—is a poor measure of a charity’s performance.
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Video Shoot

Make An Investment to Keep Your Donors Happy – Ann Green asks what happens if what your donors want is difficult for you to deliver because of limited resources?
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The Art of Storytelling through Nonprofit Website Design – Storytelling can be just as captivating (if not more so) through nonprofit web design. Nonprofit Hub shows you how:
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Do’s and Don’ts for Nonprofit Video Fundraising – CauseVox brings you Do’s and Don’ts on how to make your nonprofit fundraising video.
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New from the experts at Bloomerang:

Which Social Media Metrics Should Nonprofits Keep Track Of?

Interpreting and reporting on analytics can be almost as difficult and time consuming as actually planning and deploying the marketing campaigns themselves. To make matters worse, social media campaigns are notoriously hard to track. With so many disparate channels, communities and forms of engagement, it’s hard to know which metrics truly matter and which don’t. Here are a few of the social media metrics that should matter most to nonprofit marketers:
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[Free Webinar] Ask Without Fear! Powerful Secrets To Help Fundraisers Handle Objections

Join Marc Pitman and Jay Love for a discussion on asking for donations and dealing with objections. Marc will draw on his years of experience to present simple & effective fundraising ideas to help you raise lots of money, and Jay will offer best practices in donor retention to make sure you hold onto those supporters!
Register now >>

We hope this monthly collection of nonprofit thought-leadership provides value to you and your organization!

Cody Lawson

Cody Lawson

Product Manager at Bloomerang
Cody is a Product Manager at Bloomerang. Cody holds a Bachelor of Arts degree in Political Science and Rhetoric from Wabash College. He also holds a Juris Doctor degree with a concentration in Health Law from Indiana University School of Law – Indianapolis. He's been a valued member of Bloomerang since the doors opened in 2012.
Cody Lawson