The Nonprofit Wrap-Up – January 2014

We wanted to share with you some nonprofit articles, opinions and resources that caught our eye in the month of January.

Philanthropy Rebounded In 2013, According To New Tally Of Top 10 Gifts – “Philanthropy made a comeback in large donations in 2013 with the nation’s wealthiest donors giving more than $3.4 billion to charity, according to a new tally of the top 10 gifts of 2013 by the Chronicle of Philanthropy.”
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Save the World in 2014: Don’t Go Shopping – “Cause marketing campaigns and social businesses such as TOMS Shoes, Ethos Water and Nika Water have proliferated in recent years. But how effective is cause marketing as a form of philanthropy?”
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Why You Should Stop Trying to Get Facebook Likes – “Facebook likes. They’re what every nonprofit wants. They’re what they measure their social communications (or their consultants) by. And they’re almost completely useless.”
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Double Your Digital Fundraising – By Fixing Donation Forms – “Fundraisers leave donation forms alone. Whereas every mail pack is subject to rigorous testing and analysis, donation pages are often not.”
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Love On The Air

New from the experts at Bloomerang:

[INFOGRAPHIC] Content Marketing Adoption Among Nonprofits

It’s clear that content marketing has been widely adopted in the for-profit realm, but how far behind do nonprofits lag, if at all?
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We hope this monthly collection of nonprofit thought-leadership provides value to you and your organization! Stay warm!

Cody Lawson

Cody Lawson

Product Manager at Bloomerang
Cody is a Product Manager at Bloomerang.
Cody Lawson
By |2017-06-10T19:44:26-04:00January 31st, 2014|Nonprofit Wrap-Up|

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