nonprofit wrap-up

We wanted to share with you some nonprofit articles, opinions and resources that caught our eye in the month of August.

Creating a Donor-Centered Appeal Letter: A Makeover! – “Creating donor-centered appeal letters is hard to get right. It’s not very intuitive. It doesn’t come naturally. So take a look at this makeover into a donor-centered appeal letter. ”

Philanthropy and the Destructive Illusion of “Leveling the Playing Field” – “The funding field can never ever truly be leveled, and the hopeful belief that it can has been preventing us from making profound changes in funding practices that would lead to resources going to the communities that are most affected by injustice.”

Hiring Major Gift Officers is Almost Impossible. Be Your Own MGO. – “Leaders of non-profits, It is time to become your own Major Gift Officer. It is cheaper and more fun to do the work yourself, but it won’t be easy to begin.”

Final advice from one of fundraising’s greats – “As you may have heard, the great fundraiser Jerold Panas passed several weeks ago. But before he left us, he prepared a post for the GuideStar blog: Nurturing Your Potential as a Fundraiser.”

Power of Storytelling | 5 Tips For Bringing Your Nonprofit’s Stories to Life – “Whether you’ve been feeling stuck or you’re confident you’re well on your way to crafting stellar stories, here are a few tips to help you along your storytelling journey.”

Expert Donor Retention and Upgrading Advice from Claire Axelrad, J.D., CFRE:

Get Started Upgrading and Retaining More Donors through Monthly Giving

Monthly giving is exponentially valuable. Not only are you upgrading and retaining more donors over the course of a year, but they also stick with you longer.
Read now >>

Upgrade Nonprofit Donors Using DIY Peer-to-Peer Fundraising

The great thing about having donors engage in DIY peer-to-peer fundraising is that people respond better to people than they do to organizations.
Read now >>

Upgrade Nonprofit Donors Using Suggested Donations

Research tells us donors will give more, on average, when they’re prompted with suggested donations. But you have to do it the right way.
Read now >>

New from the experts at Bloomerang:

[FREE WEBINAR] The State of Recurring Giving

Brady Josephson will share the results of his State of Recurring Giving Study where he gave multiple gifts (one time and monthly) to 108 organizations in the US and tracked and scored the process. See how you measure up!
Register now >>

[INFOGRAPHIC] The State of Nonprofit Bequest Marketing 2018

North America lags behind the UK and Australia in fundraising bequests, and we wanted to find out why. See the results of our bequest marketing survey here.
View now >>

[NEW FEATURE] Donor Engagement Surveys

Bloomerang’s Donor Engagement Surveys tell you how donors really feel about your organization.
Check it out >>

Anatomy of a Stellar First-Time Donor Gift Acknowledgement

This welcome packet from Great Rivers Environmental Law Center is one of the best we’ve seen.
Read now >>

How Surveys Can Help Fundraisers Uncover the 4 Main Drivers of Donor Loyalty

We know from research conducted by Dr. Adrian Sargeant and his colleagues over 25 years that there are four key drivers of loyalty that nonprofits need to be attending to.
Read now >>

Cody Lawson

Cody Lawson

Product Manager at Bloomerang
Cody is a Product Manager at Bloomerang. Cody holds a Bachelor of Arts degree in Political Science and Rhetoric from Wabash College. He also holds a Juris Doctor degree with a concentration in Health Law from Indiana University School of Law – Indianapolis. He's been a valued member of Bloomerang since the doors opened in 2012.