We wanted to share with you some nonprofit articles, opinions and resources that caught our eye in the month of August.

Airplane LandingTOMS: A Case Study in Profitable Cause Marketing – This is the poster child for Cause Marketing. By remaining profitable, TOMS has not just had the opportunity to help, they’ve also expanded their operation. Profitable cause marketing has kept them sustainable.
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Evidence Based vs Performance Based Nonprofit Programs and Practices – Those organizations who build capacity in outcomes and impact measurement can meet the needs of this growing funder movement and sustain mission moving forward.
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Top Ten Chart Secrets from A Nonprofit Data Nerd – Being a nonprofit data is not just about being an Excel ninja, it is also about visualizing data and being a chart master.
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The Value of Landing Pages for Nonprofits – Why are landing pages for nonprofits a big deal? If they’re designed right, they’ll increase conversion rates more than simply directing visitors to your homepage and hoping they’ll take action on their own.
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New from the experts at Bloomerang:

11 Mistakes Nonprofits Make On Twitter And How To Avoid Them

Nonprofits who have made an investment in Twitter are likely to see increased brand awareness and website traffic. It’s an ideal platform for charities to interact directly with their constituents, in ways never before possible, especially for smaller organizations. As with all social networks, there are as many unique recipes for success as there are potential missteps. Follow these guidelines to ensure your nonprofit avoids any Twitter faux pas:
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[Free Webinar] 

Finding Your Riches in Corporate Philanthropy

Join Amy Quinn and and Steven Shattuck for a discussion on the philosophies and tools for employee cultivation. We’ll explore how to tie a social mission to business value. Also included will be a brainstorm list of “tools” to include in designing your corporate program.
Register now >>

We hope this monthly collection of nonprofit thought-leadership provides value to you and your organization!

Cody Lawson

Cody Lawson

Product Manager at Bloomerang
Cody is a Product Manager at Bloomerang. Cody holds a Bachelor of Arts degree in Political Science and Rhetoric from Wabash College. He also holds a Juris Doctor degree with a concentration in Health Law from Indiana University School of Law – Indianapolis. He's been a valued member of Bloomerang since the doors opened in 2012.
Cody Lawson