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ARTICLE

Springtime Is Decision-Making Time For Many Nonprofits

Sunflower field

All of us here at Bloomerang are excited about this time of year. It is not just because we finally see and feel the warmth of the sun in Indiana, but it is such an active decision-making time for so many nonprofits with regards to CRM/database systems. This stems from two key reasons:

  1. A large percentage of NPO’s work off of a fiscal year which ends in the next month or two thereby creating a new budget year immediately following.
  2. The summer months are an ideal time to be involved with a data conversion. The fundraising activities usually slow down a bit as well as special events. We find the next few months to be primed for change accompanied by consolidation, cleansing and scrubbing of data in fundraising databases.

We stand ready to help make such change happen. It is like a good closet cleaning and sprucing up. Life just seems more pleasant afterwards and you keep asking yourself why it was not done sooner!

Dr. Adrian Sargent’s Monthly Donor Retention Tip:

“Stop talking about yourself. How many times does the pronoun ‘we’ appear in your communications? Donor Centric communications give the donor the credit for your achievements. Tell the donor what their support has achieved – NOT what your organization has achieved.”

Download your copy of the Ultimate Guide to Nonprofit Donor Data Management

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Jay Love
A 30+ veteran of the nonprofit software industry, Jay Love co-founded Bloomerang in 2012. Prior to Bloomerang, he was the CEO and Co-Founder of eTapestry for 11 years, which at the time was the leading SaaS technology company serving the charity sector. Jay and his team grew the company to more than 10,000 nonprofit clients, charting a decade of record growth. Prior to starting eTapestry, Jay served 14 years as President and CEO of Master Software Corporation. MSC provided a widely used family of database products for the non-profit sector called Fund-Master. He currently serves on the board of the Center on Philanthropy at Indiana University and is the past AFP Ethics Committee Chairman. Jay is also the author of Stay Together: How to Encourage a Lifetime of Donor Loyalty.

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