Bloomerang Blog | expert insights for nonprofits & fundraisers

[CUSTOMER SPOTLIGHT] How Joseph Maley Foundation Builds Donor Relationships

By |2019-11-15T09:57:50-05:00November 15th, 2019|Customer Testimonials, Life At Bloomerang|

“Fundraising best practices” even as a commonly used term still tends to sound complex. Full of academic definitions. Statistics. Headiness. Possibly even void of practical reality. The truth is they can be made highly practical with immediate outcomes. I recently had the privilege of spending some time Maggie, the Development [...]

How Wikipedia’s Email Fundraising Appeal Cuts Through the Clutter

By |2019-11-15T11:45:43-05:00November 15th, 2019|#GivingTuesday, Bloomies, Donor Communications, Donor Engagement, Email, Fundraising, Year-End Fundraising|

Email solicitations continue to be effective, accounting for 28% of all online revenue (Nonprofits Source). However, the average office worker receives over 120 emails per day (The Radicadi Group), so how do you cut through the clutter? As a former development team member myself, I’m much more critical of solicitations [...]

[FEATURE SPOTLIGHT] An Upgrade to Bloomerang’s Built-In Email Marketing

By |2019-11-12T16:29:31-05:00November 11th, 2019|Email, Life At Bloomerang, Product Updates|

Effective communication with donors and prospects is critical to your organization’s success. This can take the form of vehicles like written mail, face-to-face or phone conversations, electronic communications, or any combination of these. In fact, campaigns that use direct mail plus one or more digital media component like email have [...]

The Top 2 Nonprofit Growth Inhibitors That Stop You From Fundraising

By |2019-11-07T11:05:37-05:00November 7th, 2019|Fundraising, Nonprofit Management, Nonprofit Sector, Nonprofit Sustainability|

“What’s keeping you from growing your nonprofit’s funding?” That was the first question on a survey I conducted before I spoke at a workshop for nonprofit Executive Directors earlier this year. I wasn’t surprised by the answers -- they were the same things I hear from leaders all over the [...]