In partnership with DonorSearch, Bloomerang is now providing philanthropic capacity data for every constituent stored in your database – at no additional cost – even if you don’t have a DonorSearch subscription.
Not only will you be able to see how engaged a constituent is with your organization, you’ll also be able to gauge their propensity to support nonprofits in general. Are they philanthropic, with a high capacity for major giving, or are they just getting started in their charitable giving journey. The Bloomerang Generosity Score™ will tell you!
The Generosity meter appears on the constituent or household’s Summary screen. The levels are Cold, Cool, Warm, Hot, or On Fire. It shows the overall DonorSearch rating for this constituent or head of household if they were part of a batch screening.
With the combined power of the Bloomerang Engagement and Generosity scores, you’ll have a complete picture of your constituents, allowing you to segment outreach for maximum impact.
Be sure to check out our full Help Documentation on this new feature for more ideas on how to utilize it to its full potential!