I am writing this note as we reach the “Summer Solstice” on June 21st. Besides being one of my favorite times of the year here in the Northern Hemisphere (where you can start playing golf past 5pm and still finish 18 holes) it is also just about the halfway point of the fundraising year for most of our customers and prospects.
The mid-point of any effort is a good time to check how we are doing. I know all of our Bloomerang customers are doing this, especially in the vital area of Donor Retention. It is hard to miss with large retention meter on our dashboard!
What is truly exciting to me are the emails I often receive from new customers saying they are moving the retention percentage up! Please keep such messages coming. Such feedback is exactly what we were hoping for when we created Bloomerang with its focus on fundraising best practices.
“Nobody is interested in what you do, only what happens when you do it. So in your communications focus on the benefits you deliver, not the features of your service provision.”