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ARTICLE

Halfway Through the Year: How Are Your Fundraising Efforts Faring?

I am writing this note as we reach the “Summer Solstice” on June 21st. Besides being one of my favorite times of the year here in the Northern Hemisphere (where you can start playing golf past 5pm and still finish 18 holes) it is also just about the halfway point of the fundraising year for most of our customers and prospects.

Jay LoveThe mid-point of any effort is a good time to check how we are doing. I know all of our Bloomerang customers are doing this, especially in the vital area of Donor Retention. It is hard to miss with large retention meter on our dashboard!

What is truly exciting to me are the emails I often receive from new customers saying they are moving the retention percentage up! Please keep such messages coming. Such feedback is exactly what we were hoping for when we created Bloomerang with its focus on fundraising best practices.

Dr. Adrian Sargent’s Monthly Donor Retention Tip:
“Nobody is interested in what you do, only what happens when you do it. So in your communications focus on the benefits you deliver, not the features of your service provision.”
Jay Love
A 30+ veteran of the nonprofit software industry, Jay Love co-founded Bloomerang in 2012. Prior to Bloomerang, he was the CEO and Co-Founder of eTapestry for 11 years, which at the time was the leading SaaS technology company serving the charity sector. Jay and his team grew the company to more than 10,000 nonprofit clients, charting a decade of record growth. Prior to starting eTapestry, Jay served 14 years as President and CEO of Master Software Corporation. MSC provided a widely used family of database products for the non-profit sector called Fund-Master. He currently serves on the board of the Center on Philanthropy at Indiana University and is the past AFP Ethics Committee Chairman. Jay is also the author of Stay Together: How to Encourage a Lifetime of Donor Loyalty.

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