We all had a chance to see both unfold within 48 hours of each event happening from beginning to end. Since I am so involved in the charity sector, I could not help but relate the two to each other. Please forgive me for dreaming a bit here.
First, the results of the very first Giving Tuesday was a bona fide success by just about any measurement angle. Blackbaud quickly released their findings while the event was fresh in everyone’s mind. They announced a 53% increase due to the event. Knowing many of the payment processors who serve the non-profit sector I started asking around about the results. The ones who had compiled results were also stating nice gains. One of them alluded to gains nearly twice what was reported above. My view is this event is here to stay and will only grow going forward due to the public awareness factor.
Secondly, I was walking through Northwest Washington DC on Wednesday night on my way to dinner. I passed three stores selling Powerball lottery tickets. The lines went out the door at 6:30 PM, the news reported the tickets were selling at a rate of 130,000 per minute!
I know a good portion of the funds go the public good, but I wonder what could be achieved if the hundreds of millions of disposable dollars were given directly to charitable organizations. Perhaps a movement could be born of a reverse matching gift. Please bear with me as some side of my brain wanders further here. Just think if for every $2 ticket purchased each person gave $2 to a charity. The results would have dwarfed Giving Tuesday even if it was only a single dollar or even a dime was given for each ticket purchased!
What do you think, could it ever be done? If so, there would be millions of people smiling today knowing they truly made a difference in a large number of charity missions. Oh well, one can only dream!