[FREE EBOOK] How to Use the 40-40-20 Rule to Boost Your Annual Fundraising Appeal

What makes a fundraising appeal, well, appealing?

The last six weeks of the calendar year are make-or-break time for nonprofits. In fact, nearly 30% of nonprofits raise 26% to 50% of their annual fundraising in November and December – when people are feeling their most grateful and generous.

As the end of the calendar year approaches, it’s important to get everything in order to assure your year-end appeal does its job.

That’s why I’ve teamed up with Bloomerang to create this free eBook – Strategies to Boost Your Annual Fundraising Appeal: Use the 40-40-20 Rule.

What’s the 40-40-20 rule? 40 percent of a direct mailing campaign’s success is dependent upon the list; 40 percent of the success comes from the offer; and 20 percent of the success is due to the creative aspects of the campaign.

This eBook will review some key components of each of these fundamentals of the 40-40-20 rule for your annual fundraising appeal strategy.

You can download it for free here >>

annual fundraising appeal

Claire Axelrad
Claire Axelrad, J.D., CFRE is a fundraising visionary with 30+ years frontline development work helping organizations raise millions in support. Her award-winning blog showcases her practical approach, which earned her the AFP “Outstanding Fundraising Professional of the Year” award. Claire runs “Clairification School” online, teaches the CFRE course that certifies professional fundraisers, and is a regular contributor to Guidestar, NonProfit PRO and Maximize Social Business.
Claire Axelrad
By | 2018-10-08T13:37:10+00:00 October 9th, 2018|Fundraising|

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