ARTICLE
How to Use the 40-40-20 Rule to Boost Your Annual Fundraising Appeal
What makes a fundraising appeal, well, appealing?
The last six weeks of the calendar year are make-or-break time for nonprofits. In fact, nearly 30% of nonprofits raise 26% to 50% of their annual fundraising in November and December – when people are feeling their most grateful and generous.
As the end of the calendar year approaches, it’s important to get everything in order to assure your year-end appeal does its job.
That’s why I’ve teamed up with Bloomerang to create this free eBook – Strategies to Boost Your Annual Fundraising Appeal: Use the 40-40-20 Rule.
What’s the 40-40-20 rule? 40 percent of a direct mailing campaign’s success is dependent upon the list; 40 percent of the success comes from the offer; and 20 percent of the success is due to the creative aspects of the campaign.
This eBook will review some key components of each of these fundamentals of the 40-40-20 rule for your annual fundraising appeal strategy.
You can download it for free here >>
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