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ARTICLE

Entering the Era of Donor Engagement

Statistically, only 30% of first-time donors continue to support a charitable organization. Nothing is more costly to your development efforts than a one-and-done donor.

Effective nonprofit organizations recognize the importance of good engagement, with an emphasis on donors’ financial resources.

Donor engagement that optimizes donor retention requires data and analytic systems to routinely assess donor management in terms of effectiveness and retention.

That’s why I’ve teamed up with Bloomerang to create this free eBook: Entering the Era of Donor Engagement.

This practical, cost-effective how-to guide can help you move beyond the donor management and stewardship construct to create donor relationships at scale.

You can download the free eBook here >>

Brian Lauterbach
With more than twenty years of experience as a fundraiser, consultant and entrepreneur, Brian has helped hundreds of nonprofits and the professionals who lead them to raise money. Throughout his career, Brian has led the process redesign and integration of fundraising channels that raised $400 million from more than 3 million people. He is the founder of TheNonprophets.org, a 501c3 public charity that provides no-cost and low-cost direct fundraising services to organizations with a small budget but a big vision for their missions and impact.

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