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Entering the Era of Donor Engagement

Statistically, only 30% of first-time donors continue to support a charitable organization. Nothing is more costly to your development efforts than a one-and-done donor.

Effective nonprofit organizations recognize the importance of good engagement, with an emphasis on donors’ financial resources.

Donor engagement that optimizes donor retention requires data and analytic systems to routinely assess donor management in terms of effectiveness and retention.

That’s why I’ve teamed up with Bloomerang to create this free eBook: Entering the Era of Donor Engagement.

This practical, cost-effective how-to guide can help you move beyond the donor management and stewardship construct to create donor relationships at scale.

You can download the free eBook here >>

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