ARTICLE
Art & Science of Digital Donor Retention
Congratulations!
You’ve just generated a donation through your website or online giving platform.
You worked hard to secure that gift — either through an email, social media, P2P or, possibly, through a direct mail campaign.
And now your work as a fundraiser is done, right?
Wrong.
Online gifts are often generated by low cost, non-personal interactions. Unfortunately, our gift acknowledgements tend to be just as impersonal. When you couple that with the fact that donor retention rates are typically only around 40%, your digital donors are at the highest risk of lapsing.
That’s why we’ve created the eBook The Art and Science of Retaining Digital Donors to help you engage and steward online donors in fun, personal and – most importantly – easy ways.
What are you waiting for? Download it for free here >>
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