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ARTICLE

Art & Science of Digital Donor Retention

digital-retention-ebook-ipadCongratulations!

You’ve just generated a donation through your website or online giving platform.

You worked hard to secure that gift — either through an email, social media, P2P or, possibly, through a direct mail campaign.

And now your work as a fundraiser is done, right?

Wrong.

Online gifts are often generated by low cost, non-personal interactions. Unfortunately, our gift acknowledgements tend to be just as impersonal. When you couple that with the fact that donor retention rates are typically only around 40%, your digital donors are at the highest risk of lapsing.

That’s why we’ve created the eBook The Art and Science of Retaining Digital Donors to help you engage and steward online donors in fun, personal and – most importantly – easy ways.

What are you waiting for? Download it for free here >>

Steven Shattuck
Steven Shattuck served as the chief Engagement Officer at Bloomerang for 10 years. A prolific writer and speaker, Steven contributed to “Fundraising Principles and Practice: Second Edition.” He also supports the Association of Fundraising Professional's Fundraising Effectiveness Project, serves as an AFP Center for Fundraising Innovation (CFI) committee member, and sits on the faculty of the Institute for Charitable Giving. He is the author of Robots Make Bad Fundraisers - How Nonprofits Can Maintain the Heart in the Digital Age, published by Bold and Bright Media (2020). You can find Steven Shattuck on LinkedIn

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