When it comes to major gifts, we worry a lot about the ask and not enough about about securing the “getting to know you” visit.
If you can get a visit with a donor, you have an 85% chance they’ll make the gift.
Veteran major gifts guru Jerold Panas, that’s who. He also says, “To milk a cow you must sit by its side.”
It’s common sense really. Yet, somehow, it’s easy to throw common sense out the window when it comes to asking for a gift — which many people are deathly afraid to do.
If you’ve ever heard a board member, staff member (or even yourself) say, “I’ll do anything but fundraising,” you’re not alone.
There’s a simple way to set yourself up for success so you’ve nothing to be afraid of. And it’s similar to knowing when to ask a friend for a favor, and feeling comfortable doing so.
You have to get to know people before they’ll be interested in investing more time in you! And … getting to know people is pretty fun stuff.
That’s why I wrote this free guide – “30 Easy ‘Get the Visit’ Major Gift Strategies” – it outlines several effective ways to get started, along with 30 strategies to ensure you get a visit with major donors.
Implement them as part of your fundraising campaign, and you’ll start building meaningful connections to help support your cause!
You can download the guide here >>