For the nonprofit social media marketer, it can sometimes feel like your efforts on Twitter amount to nothing more than a drop of water in the ocean. However, there is a way to rise above the Twitter echo-chamber. By utilizing a few simple (and free!) tools, you can ensure every tweet gets maximum exposure to the followers you care about. Here’s how to get started:

You will need:

  • A account
  • A Buffer App account
  • A Twitter account

1) Sign up for a account here.

2) Go to and click “Link your Moz account.

Link to Moz

3) Sign in to your account on the next screen. You will be redirected to Followerwonk.

4) Click the orange “Sign In With Twitter” button. Click “Authorize app” on the next screen.

Authorize App

5) Click the “Analyze followers” tab. Type in your Twitter username and be sure “analyze users they follow” is selected in the dropdown. Click “Do it.”

Analyze followers

The report will run and you’ll be presented with a lot of useful analytics.

6) Scroll down to the “Most active hours for users (account) followers.” You’ll see a 24-hour span bar chart.

Most active hours

Below the bar chart, you’ll see that Buffer will suggest a daily quantity of tweets and schedule them based on your most active hours of the day. If you aren’t familiar with Buffer App, think of it as a smart tweet scheduler.

7) Click the orange “Schedule at Buffer” button to set your Buffer schedule based on the results of the Followerwonk report. You will be prompted with a notification.

Buffer Success

Now, your Buffer schedule will be optimized based on your follower usage. All you have to do is populate Buffer with tweets! To double-check everything, head on over to your Buffer account and click the “Schedule” tab. You’ll see your new posting schedule:

Buffer Schedule

As your Twitter community grows and changes, it’s recommended that you revisit this schedule from time-to-time. Your optimum tweet times may change!

Happy tweeting!


Steven Shattuck

Steven Shattuck

Chief Engagement Officer at Bloomerang
Steven Shattuck is Chief Engagement Officer at Bloomerang. A prolific writer and speaker, Steven is a contributor to "Fundraising Principles and Practice: Second Edition" and volunteers his time on the Project Work Group of the Fundraising Effectiveness Project, is an AFP Center for Fundraising Innovation (CFI) committee member, and sits on the faculty of the Institute for Charitable Giving. He is the author of Robots Make Bad Fundraisers - How Nonprofits Can Maintain the Heart in the Digital Age, published by Bold and Bright Media.