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The personal touch works!
A random sampling of about 4,000 Bloomerang customers found that those who reached out to donors personally (phone, email, text, in-person) in March and April 2020 saw significant year over year increases in revenue compared to those who didn’t.
Those trends continued on in May 2020:
Your donors are waiting to hear from you; and you don’t get what you don’t ask for!
Heidi Atkinson is a Product Analyst at Bloomerang. Before joining Bloomerang, Heidi was the Resource Development Manager for Women Aware, Inc., the Development Associate for People & Stories / Gente y Cuentos, and the AmeriCorps VISTA – Communications Manager for Neighborhood Housing Services of South Buffalo. She was also Secretary of the Education Endowment Committee for St. Ann’s Church, and has spent time volunteering at the Potawatomi Zoo and for an immigration program with La Casa de Amistad.
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Steven Shattuck
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