Data Shows The Effectiveness of Personal Outreach to Donors During COVID-19

The personal touch works!

A random sampling of about 4,000 Bloomerang customers found that those who reached out to donors personally (phone, email, text, in-person) in March and April 2020 saw significant year over year increases in revenue compared to those who didn’t.

Those trends continued on in May 2020:

Your donors are waiting to hear from you; and you don’t get what you don’t ask for!

Heidi Atkinson

Heidi Atkinson

Product Analyst at Bloomerang
Heidi Atkinson is a Product Analyst at Bloomerang. Before joining Bloomerang, Heidi was the Resource Development Manager for Women Aware, Inc., the Development Associate for People & Stories / Gente y Cuentos, and the AmeriCorps VISTA – Communications Manager for Neighborhood Housing Services of South Buffalo. She was also Secretary of the Education Endowment Committee for St. Ann’s Church, and has spent time volunteering at the Potawatomi Zoo and for an immigration program with La Casa de Amistad.
Heidi Atkinson
By |2020-06-04T16:08:10-04:00May 29th, 2020|Data, Donor Communications, Life At Bloomerang, Research|


  1. Jeff Brooks May 30, 2020 at 2:16 pm - Reply

    Two clarifications would be helpful:

    1. Are “personal emails” distinct from mass emails? Or is it the same thing?
    2. Are “in-person interactions” literally face-to-face meetings, or does it include lockdown-appropriate forms of interaction?


    • Steven Shattuck
      Steven Shattuck May 30, 2020 at 2:50 pm - Reply

      Hi Jeff!

      1) Yes, “personal emails” are distinct from mass emails. In other words, these users were sending one email to one unique recipient, not necessarily using Bloomerang. We have a feature where you can email a constituent in Bloomerang using Gmail, Outlook, etc. and BCC Bloomerang so that it gets logged on their profile –

      2) Most of them are face-to-face meetings (especially in the first two weeks of March) – after that, things like Zoom calls, Facetime, Hangout video chats, etc. were logged as “face-to-face meetings” even though they were virtual.

  2. Peter McKinley June 10, 2020 at 11:10 am - Reply

    Hi, do you happen to have this broken down across verticals?
    thanks, Peter

  3. Steve Hubley June 10, 2020 at 11:54 am - Reply

    Hi Steven. I have the same question about “personal emails” as Jeff asked. But I’m still unclear. By personal email do you mean there is highly personalized content beyond salutation or a last gift amt or date? Mass email have those.

    • Steven Shattuck
      Steven Shattuck June 10, 2020 at 3:35 pm - Reply

      By personal email, I mean you open up Outlook, Gmail, etc. type in one donor’s email address, and write them an email 🙂

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