Strategic Planning

What You Should Know if You’re Thinking of Starting a Nonprofit Organization

Before starting a nonprofit organization, you should understand that the 501(c)(3) designation is just that: a tax designation. It’s not a business model.  Why is that important? To be successful, you must understand that you’re starting a business. Getting into that mindset will help set you up for success.  Here [...]

Top 2021 Fundraising Strategies: Choosing Digital-First Options When It Comes to Fundraising and Marketing

This digital-first fundraising post is the first in a six-part series.  “Every few hundred years there occurs a sharp transformation. We cross a “divide… ACTION POINT: Next time you hear colleagues pounding the table for something that is clearly yesterday’s news, find a way to tell them they need to wake up [...]

By |2021-07-13T16:16:37-04:00July 19th, 2021|Fundraising, Nonprofit Marketing, Strategic Planning|

Beyond Survival: Post-Disruption Nonprofit Culture Strategy

This nonprofit culture strategy post is part 3 in a 3-part series. Read part 1 and part 2. There are three pillars of transformation required of philanthropically-funded nonprofits that want to thrive in the post-disruption, post-COVID economy. In the first article of this three-part series, I explored why digital transformation [...]

By |2021-06-07T14:46:12-04:00June 28th, 2021|Nonprofit Culture, Strategic Planning|

Strategies to Tell if Your Nonprofit Content Marketing is Hurting or Helping

Nothing comes from nothing. Your organization needs a nonprofit content marketing strategy. Replete with, dare I say it, content. Your fundraising needs fuel. Why? The No-Content Problem What if you shared this on your website, blog or e-newsletter? Even if you slapped a “Donate” button on top, would anyone click [...]

Nonprofit Communications Plan: How to Identify an Audience and Create an Avatar

This is part 2 in a 4-part series. Read part 1 here.  Any experienced marketer would tell you that understanding one’s audience is key to success in communication. When creating a strategic communications plan, it's important to identify your goals for each particular communications effort. After you identify the goals [...]

By |2021-06-03T15:14:11-04:00May 25th, 2021|Donor Communications, Strategic Planning|

How to Navigate the Post-COVID Novel Nonprofit Economy

We are witnessing the rise of a new generation of donors and nonprofit employees. Brian Solis, Global Innovation Evangelist and Digital Anthropologist, calls this Generation Novel, or Gen N. This is an evolution, accelerated by the COVID pandemic and social upheaval, from what he previously called Generation Connected, or Gen [...]

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