There is a secret tool behind the world of direct mail marketing. This allows organizations to completely transform their donor lists into perfectly personalized and segmented groups so that they can maximize their campaigns. That secret tool is the use of a CRM, or constituent relationship management system, and its [...]
Should you ask for and close gifts by Zoom? By telephone? Indeed, you should! Why? Because the number one reason people don’t give is because they aren’t asked. And the more up close and personal you make your ask, the more likely you are to get a positive – and [...]
Donor data drives your nonprofit’s fundraising efforts. When you (as we recommend) focus on donor retention, your donor data helps you build relationships with your current supporters. If you’re comfortable with your retention strategies and have moved on to expanding your network with acquisition strategies, you can also use donor [...]
Nonprofit organizations require a number of software solutions to raise funds, host events (both in-person and virtual), and keep operations running smoothly. Each software solution you invest in has a slightly different purpose at your organization and accomplish a different aspect of your nonprofit strategic plan. Identifying the primary software [...]
As a nonprofit professional, you know the importance of fundraising for your organization. It’s how you keep the lights on, maintain impactful programming, and work toward achieving your aspirational mission. In the age of COVID-19, it became even more critical that your organization focuses on your online and digital [...]
Imagine you are the CEO of an average small or mid-sized nonprofit. You are great at your job, you believe in your mission, and you care about your lean but mighty team of staff and volunteers. Your modest annual grant portfolio has been growing slowly but steadily. There are not [...]
There’s been some excellent talk recently in the nonprofit community about how difficult it can be for some nonprofits to gain access to credit card information. Many companies use the Payment Card Industry Data Security Standards (PCI-DSS) as a barrier to allowing organizations to make changes to how collected credit [...]
Imagine for a second that you could mow your yard with a mower that would learn how to mow your yard the next time without you. The mower would learn your speed and turns and thousands of nuances that lead to a great-looking, freshly mowed lawn. (I’m in -- automated [...]
Hey hey hey Bloomerang readers! For those of you who don’t know me, my name is Mazarine Treyz. My business is Wild Woman Fundraising, and I’m a nonprofit consultant in leadership and fundraising. For the last four years I’ve run two online conferences that Bloomerang has sponsored, The Fundraising Career [...]
I often find myself getting called in to nonprofits where everybody is unhappy with the CRM. And I mean everybody. From the gift processors to the Executive Director, no one has a good thing to say about it. It’s not intuitive It’s hard to navigate It’s impossible to get data [...]
The early 20th Century saw the advent of a new type of architecture that was modernist and utilitarian and embodied the idea of “form follows function.” Up to this point in the history of architecture, the reverse was (mostly) true --function followed form. In other words, in the 1910’s and [...]
So what does it take to be successful with Salesforce as a nonprofit? Having worked with hundreds of nonprofits looking to make a meaningful change in their fundraising tools, Salesforce often comes up as a possible option. As a purveyor of donor management tools ourselves, you would expect that we [...]