Data Shows The Effectiveness of Personal Outreach to Donors During COVID-19

The personal touch works! A random sampling of about 4,000 Bloomerang customers found that those who reached out to donors personally (phone, email, text, in-person) in March and April 2020 saw significant year over year increases in revenue compared to those who didn't. Those trends continued on in May 2020: Your [...]

By |2020-06-04T16:08:10-04:00May 29th, 2020|Data, Donor Communications, Life At Bloomerang, Research|

Actually, Calling Donors To Thank Them Does Make Them More Likely To Give Again (and Give More)

In today's digital-dominated world, personal touches like handwritten notes and phone calls can break through the noise. Though mostly anecdotal, top fundraisers and consultants have espoused the power of such personal touches, particularly the use of the phone. We even have some data to back it up: McConkey-Johnston International in [...]

4 Things You Need To Know About The 2019 3rd Quarter FEP Report

Each quarter the Fundraising Effectiveness Project releases their latest findings from billions of dollars donated through the participating donor database companies providing anonymous data from the majority of their customers. This allows the philanthropy world to establish metrics in a similar fashion to all of the key industries within the [...]

By |2019-12-03T11:42:11-05:00December 4th, 2019|Data, Nonprofit Sector, Research|

5 Key Takeaways From The Q2 2019 Fundraising Effectiveness Project Report

Each quarter the Fundraising Effectiveness Project releases its report based upon the data collected that year. It is one of the only such reports based upon actual data from over 176 million transactions across more than 20,000 nonprofit organizations. Here is the latest report from the 2nd quarter of 2019. [...]

By |2019-09-09T17:08:58-04:00September 10th, 2019|Donor Retention, Nonprofit Sector, Research|

Your 5 “Must Know” Takeaways from the 4th Quarter 2018 FEP Report

The recently released Fundraising Effectiveness Project Report summarizing the fourth quarter of 2018 provides numerous insights, that not only put the full year of 2018 into perspective, but also sheds insight into what 2019 should bring for the fundraising profession. The Fundraising Effectiveness Project continues to be the most reliable [...]

By |2019-03-13T10:55:16-04:00March 14th, 2019|Donor Retention, Nonprofit Sector, Research|