Prospect Research

[ASK AN EXPERT] Who are the Best Prospects for Legacy Gifts?

Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach, also known as Charity Clairity. Today's question comes from a nonprofit leader who needs advice on who the best prospects are to ask for legacy gifts. Dear Charity Clairity, My board [...]

New Year’s Resolution: I Will Proactively Identify Major Donor Prospects

Recently, in “New Year’s Resolution: Prioritize Major Gifts, Beginning in the Donor Database," I wrote about why you need to focus your resources on major gift fundraising this year. Not so much from businesses and foundations. But from individuals.  Because that’s where the lion’s share of all philanthropy comes from. [...]

By |2020-01-17T15:21:17-05:00January 6th, 2020|Major Gifts, Prospect Research|

Loyalty vs. Capacity: Distinguishing Between Planned and Major Gift Prospects

Do you have a major gift program, but not a planned or legacy gift program? Do you focus time and energy on planned giving prospects but not major gift prospects? Or perhaps you have the latter but not the former? Do you wonder if there’s really a distinguishing difference between [...]

Nonprofit Accountability Alphabet: RASI, RACI, PACSI

In my last post “Get a GRPI to Improve Your Nonprofit Team,” we discussed how using a Six Sigma tool called a GRPI (which is an acronym for Goals, Roles, Processes and Interpersonal Relationships) can be used to increase the effectiveness of non-profit teams. Today, let’s add more letters to [...]

Talk Less, Ask More: Show Your Donors You Care by Asking Thoughtfully

Alfie Kohn, the awesome education and parenting expert says this over and over as a sort of golden rule of parenting. I would argue that it’s great advice for any person in any relationship, but especially for fundraisers looking to connect with donors. When you’re talking, you’re focused on yourself, [...]

By |2019-07-09T11:03:37-04:00July 11th, 2019|Donor Loyalty, Donor Surveys, Prospect Research|
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