[FREE DOWNLOAD] A Beginner’s Guide to Finding The Best Donor Prospects Hidden In Your Database

Prospect research is difficult. Asking for upgrades, major gifts and bequests is something that every fundraiser wants to do. But identifying the best supporters in your lists for those types of asks can be an even bigger challenge than the ask itself. Oftentimes we look only to the wealthy. But [...]

5 Key Points of Prospect Research to Improve Donor Response

Aside from helping to identify prospective major donors, boosting your nonprofit’s rate of donor response is the key purpose of donor research. If you’re struggling to secure a prospect’s support, it’s time to double down with your data! You already put careful thought into your communication strategies to keep your [...]

By | 2018-07-17T12:54:24+00:00 July 5th, 2018|Donor Communications, Donor Engagement, Prospect Research|

8 Over-Looked Donor Prospects Hidden In Your Database, Just Waiting to Give More

There's little argument that long-term, loyal donors are your best prospects for things like major gifts and planned gifts. Monthly donors, active volunteers, current and former service recipients, and the securely retired (especially the childless and empty-nesters) are also great prospects. But who else might be lurking in your donor [...]

3 Questions That Will Identify Your Most Committed Donors

Asking your donors why they are passionate about the cause is always a good idea. But how often do you ask them how they feel about your organization? It might be a better idea than you think. Roger Craver of The Agitator and DonorVoice fame has developed a simple donor [...]