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You've probably heard by now that you shouldn't stop fundraising. That's true. However, now more than ever, you have to rely on your data to put you in front of the right donors to have the right conversations with. You don't want to miss a major donor gift by sending [...]
Since day one, Bloomerang’s focus has been to help increase donor retention in the nonprofit world. We remain true to that mission as we announce a new feature that will revolutionize how fundraisers increase donor loyalty. Among all of the varied types of donors that your organization engages with, first-time [...]
Effective communication with donors and prospects is critical to your organization’s success. This can take the form of vehicles like written mail, face-to-face or phone conversations, electronic communications, or any combination of these. In fact, campaigns that use direct mail plus one or more digital media component like email have [...]
Donors make pledges when they feel committed and connected to your organization. Oftentimes, donors keep it simple: $50 a month for 12 months for a total pledge of $600, or something similar. Other times, the donor wants to pay $25 during a few months, $100 during the months that they [...]
Duplicate constituent records undermine your trust in your data. Also, duplicate constituent records undermine your trust in your data. Despite your best efforts to keep your donor database clean, duplicates can still be a problem. But why? Here are just a few of the many ways constituents can get added [...]
When done right, donor cultivation and stewardship take time. Just to be clear, I’m not talking about waiting an extended period of time before making your first or subsequent asks. In fact, many industry experts believe quite the contrary. The time to which I’m referring are the hours spent on [...]
Hours, days, and possibly weeks go into preparing your direct mail campaigns. I don’t know about you, but with all the time and money that goes into each mailing, the last thing I want to see is a stack of envelopes in my mailbox with the dreaded yellow label. [...]
There’s been some excellent talk recently in the nonprofit community about how difficult it can be for some nonprofits to gain access to credit card information. Many companies use the Payment Card Industry Data Security Standards (PCI-DSS) as a barrier to allowing organizations to make changes to how collected credit [...]
It happens pretty regularly. A donor makes a payment towards their pledge, and is gracious enough to give a little something extra. You’ve just launched a capital campaign to build ten new classrooms for your school, and a check is received with a note to split the gift between your [...]
Are you ready to find out how your donors feel about you? World-renowned donor retention expert, Dr. Adrian Sargeant, tells us that intelligently crafted customer (donor) surveys can help organizations measure satisfaction, trust, commitment, and intimacy among their donors. Why does this matter? If your organization isn’t perceived as being [...]
Is your organization running a successful monthly giving program? Are your major donors feeling loved and inspired, and therefore fulfilling their long-term commitments to your organization? Also, what can your organization do with its recurring revenue and committed dollars next quarter, next year, or over the next 5 years? Bloomerang’s [...]
We all know how important it is to track and record every interaction with a current or prospective donor. If you're communicating to someone one-on-one through your personal email (Outlook, Gmail, etc.) it can be a pain to copy/paste that conversation into your database (and a real shame if it [...]