You enter the grocery store cold and with a head full of items to buy. A moment later an aroma of freshly baked bread fills the air. You feel a little better. Your mood lifts ever so slightly. Shopping feels less like a pain and more pleasurable as you settle [...]
Small, easy tweaks to improve your nonprofit website that add up to a better donor experience In the world of GP motor sport, they call it incremental gains. It's the minute alterations which over time accumulate to large advances. Shaving fractions of a second off lap times by examining and [...]
The following is an excerpt from Robots Make Bad Fundraisers - How Nonprofits Can Maintain the Heart in the Digital Age by Steven Shattuck, published by Bold & Bright Media. Recently a family of raccoons had to be removed from the attic of my in-law’s lake house. When we asked the [...]
In the age of digital it becomes even more important for nonprofits to demonstrate their credibility on the web and beyond. Propagating a positive, reliable image is key in making sure that potential donors convert into actual ones. There are so many ways to prove your organization’s credibility through your [...]
When it comes to accepting online donations, nonprofits have numerous options in terms of technology providers. […]
Last February, Google announced that they would add mobile-friendliness as a ranking signal. Other ranking signals include quantity of inbound links, social traffic, site loading speed and website architecture. This change to their algorithm is set to go into effect on April 21st, 2015. […]
The new year brings a lot of work for fundraisers. Gift acknowledgements, campaign planning, budgeting, new appeals and lots of new digital tools and channels to explore. […]
There is no shortage of advice on how to get potential donors to your website, and many nonprofits are very good at this. However, what needs to happen to get that visitor to make a donation through your website once they are there is largely unexplored. […]
At Bloomerang, we’re all about sharing helpful resources to help nonprofits improve their fundraising efforts, like a donation button set. Recently we discovered that many of the commonly-sought after donate now button graphics for nonprofits are seriously lacking in quality. […]
Recently a family of raccoons had to be removed from the attic of my family’s home. When I asked the owner of the pest control company how he was able to remove them so quickly his reply was quick, succinct, funny and purely logical. He simply replied, “I think like [...]
Over the last few weeks I’ve looked at hundreds of nonprofit websites, ranging from small community organizations to large, national hospital and university foundations. While layouts, style and content management systems all differ, there are a few shared characteristics of all nonprofit websites – a few of which aren’t positives. [...]