Nonprofit Marketing

Top 2021 Fundraising Strategies: Choosing Digital-First Options When It Comes to Fundraising and Marketing

This digital-first fundraising post is the first in a six-part series.  “Every few hundred years there occurs a sharp transformation. We cross a “divide… ACTION POINT: Next time you hear colleagues pounding the table for something that is clearly yesterday’s news, find a way to tell them they need to wake up [...]

By |2021-07-13T16:16:37-04:00July 19th, 2021|Fundraising, Nonprofit Marketing, Strategic Planning|

Strategies to Tell if Your Nonprofit Content Marketing is Hurting or Helping

Nothing comes from nothing. Your organization needs a nonprofit content marketing strategy. Replete with, dare I say it, content. Your fundraising needs fuel. Why? The No-Content Problem What if you shared this on your website, blog or e-newsletter? Even if you slapped a “Donate” button on top, would anyone click [...]

Creating Story-Worthy Nonprofit Content: Do Something Good to Share Something Good

Are you struggling to come up with fresh and interesting story-worthy nonprofit content to share with your constituents? As nonprofit professionals, the chances are excellent that you are doing great work each and every day. However, it’s also possible your communications feel slightly stale if you are sharing the same [...]

Capturing the Attention of Your Nonprofit’s Audience Online

Now that you have set some priorities in your strategic planning and are building your sustainability, let’s focus on capturing the attention of your nonprofit's audience online. We all know that there is a lot of information shared through digital content, but it is important to understand how best to [...]

How to Create Quality Nonprofit Content: Get Your Audience to Consistently Open, Click, and Engage!

As a non-profit professional, you know how important it is to have continual contact with your constituents. But you’re struggling to know what to say. How do you create quality nonprofit content to connect with your audience and keep them engaged?  Quality nonprofit content can often be broken into three [...]

How Can Nonprofits Move from Exploitative Storytelling to Justice-Oriented Storytelling?

One day while searching through a greeting card section at a local store, I glimpsed at a card that read, “Be the author of your own story.” At that moment, I had recently been asked to tell my own story, once again, to a nonprofit organization looking to share my [...]

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