Nonprofit Marketing

Top 2021 Fundraising Strategies: Mastering Relevant Content Marketing

This is part three in a six-part series. Read part one and part two.  In part one of this series, I outlined my top six fundraising strategies for 2021:  Investing in digital-first fundraising and marketing communications Mastering online user experience and messaging Mastering relevant content marketing Mastering personalized, customer-centered philanthropy [...]

By |2021-10-07T11:19:36-04:00August 2nd, 2021|Donor Communications, Nonprofit Marketing|

Top 2021 Fundraising Strategies: Choosing Digital-First Options When It Comes to Fundraising and Marketing

This digital-first fundraising post is the first in a six-part series.  “Every few hundred years there occurs a sharp transformation. We cross a “divide… ACTION POINT: Next time you hear colleagues pounding the table for something that is clearly yesterday’s news, find a way to tell them they need to wake up [...]

By |2021-07-13T16:16:37-04:00July 19th, 2021|Fundraising, Nonprofit Marketing, Strategic Planning|

Strategies to Tell if Your Nonprofit Content Marketing is Hurting or Helping

Nothing comes from nothing. Your organization needs a nonprofit content marketing strategy. Replete with, dare I say it, content. Your fundraising needs fuel. Why? The No-Content Problem What if you shared this on your website, blog or e-newsletter? Even if you slapped a “Donate” button on top, would anyone click [...]

Creating Story-Worthy Nonprofit Content: Do Something Good to Share Something Good

Are you struggling to come up with fresh and interesting story-worthy nonprofit content to share with your constituents? As nonprofit professionals, the chances are excellent that you are doing great work each and every day. However, it’s also possible your communications feel slightly stale if you are sharing the same [...]

Capturing the Attention of Your Nonprofit’s Audience Online

Now that you have set some priorities in your strategic planning and are building your sustainability, let’s focus on capturing the attention of your nonprofit's audience online. We all know that there is a lot of information shared through digital content, but it is important to understand how best to [...]

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