How To Win Your Donor’s Attention and Secure Their Gift You’ve likely heard about the importance of search engine optimization (SEO), but do you know what it means and how it matters for your nonprofit? In this blog post, I’ll dive into that and how to make sure your nonprofit [...]
On June 7, Apple threw a huge curveball at email marketers everywhere. In a nutshell, Apple announced a new privacy feature which can prevent senders from knowing when a user opens their email. This means that when an Apple Mail user activates this new privacy setting, you may have no [...]
This is part three in a six-part series. Read part one and part two. In part one of this series, I outlined my top six fundraising strategies for 2021: Investing in digital-first fundraising and marketing communications Mastering online user experience and messaging Mastering relevant content marketing Mastering personalized, customer-centered philanthropy [...]
This digital-first fundraising post is the first in a six-part series. “Every few hundred years there occurs a sharp transformation. We cross a “divide… ACTION POINT: Next time you hear colleagues pounding the table for something that is clearly yesterday’s news, find a way to tell them they need to wake up [...]
Social media is an important part of the overall marketing strategy for most nonprofits today. It’s an easy and cost-effective way to reach out to a targeted audience and educate them about your cause. Why is social media for nonprofits a great tool to use? It can help you: Drive [...]
Do enough people outside of your organization know what its main contribution is to this world? What your work is leading towards? Do they recognize your personal nonprofit branding and know what it is your organization stands to change? Taking a leaf from the inventions of the superhero genres is [...]
Does hitting the Send button on an email blast to your list make your pits sweat? That’s totally normal. It makes my pits sweat too, and I have a healthy obsession with writing emails. But let’s face it—there’s a lot to worry about! You could make a few typos, offend [...]
Nothing comes from nothing. Your organization needs a nonprofit content marketing strategy. Replete with, dare I say it, content. Your fundraising needs fuel. Why? The No-Content Problem What if you shared this on your website, blog or e-newsletter? Even if you slapped a “Donate” button on top, would anyone click [...]
Are you struggling to come up with fresh and interesting story-worthy nonprofit content to share with your constituents? As nonprofit professionals, the chances are excellent that you are doing great work each and every day. However, it’s also possible your communications feel slightly stale if you are sharing the same [...]
Small, easy tweaks to improve your nonprofit website that add up to a better donor experience In the world of GP motor sport, they call it incremental gains. It's the minute alterations which over time accumulate to large advances. Shaving fractions of a second off lap times by examining and [...]
Your nonprofit mailing list has the wrong people on it! And that’s a huge problem, because 40% of your mailing’s success depends upon your list. Another 40% is the offer, while 20% is the creative. Where do you spend your time and energy? Alas, fundraisers often leave the building of [...]
Now that you have set some priorities in your strategic planning and are building your sustainability, let’s focus on capturing the attention of your nonprofit's audience online. We all know that there is a lot of information shared through digital content, but it is important to understand how best to [...]