In Not Using Content Marketing Wisely? Your Nonprofit’s Leaving Money on the Table I defined ‘content marketing’ so you could better understand the centrality of this concept to the success of your overall fundraising and marketing communications strategy. We talked about how to create a nonprofit content marketing plan, and [...]
Let’s begin by defining ‘content marketing’ so you better understand how central this concept is to the success of your overall fundraising and marketing communications strategy. [Emphases below are my own.] Wikipedia says “Content marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content. Content [...]
Content comes in many forms. Some are more digestible… interesting… inspiring… persuasive than others. Others are a bit hard to take. When you serve up content to your constituents, you want it to go down easily. You want folks to enjoy what’s on your menu. Yummy, not yucky. Here’s what’s [...]
Does your nonprofit have a blog? If not, why not? I happen to be a huge fan of nonprofit blogging, which is why I’ve put together this quick guide touting a ‘Top Ten’ list of benefits. What? You say you have a nonprofit newsletter? They’re not equivalent. Blogs are fresh, [...]
You've seen them around the office, at the coffee shop, and while you're driving around town. They're on laptops, water bottles, and bumpers. And they might just be your nonprofit's secret weapon. What am I talking about? STICKERS! Yes, this is a blog post about stickers, and why they're another [...]
Wondering how to increase your nonprofit’s reach on social media? Let’s face it, the social media space today is a noisy one. It’s hard to cut through the clutter. Social media influencer strategies can help without resorting to paid advertising. In fact, these social media influencer strategies can be more [...]
It does you no good to drive folks to your website… have them follow you on social media… or even hear about you in the news – unless they take an action that furthers your mission. Trust me, I know. At one nonprofit where I worked we asked folks to [...]
You’ve got questions about nonprofit SWOT analyses; we’ve got answers! Specifically, these are questions we didn’t have time to answer in a webinar I recently presented for Bloomerang: “SWOT’s Up? How to Do a Strategic Self-Audit of Nonprofit Strengths & Weaknesses." In the webinar, we covered What a SWOT accomplishes [...]
What’s in a nonprofit brand? Everything. Think about the most popular and well-known charities. What comes to mind? I’ll bet you’re able to envision who they are, why they do what they do, and what they do in an instant. For example, Charity: water. The ASPCA. The ACLU. Red Cross. [...]
Divide and conquer may be a good strategy on the battlefield. For nonprofit fundraising, not so much. If you want to succeed with donor-centered communications you need to stop fighting and start inviting. I mean this in two important ways: Stop fighting donors by trying to ‘hit them up’ and [...]
What’s on your integrated development (marketing + fundraising) plan for the coming year? Major individual gift fundraising? Annual fundraising direct mail? Recurring gift fundraising and/or memberships? E-appeals? Telemarketing? Foundation grant research, writing and reporting? Government grant research, writing and reporting? Business sponsorships? Legacy/planned giving fundraising? Capital/endowment campaign? Special events? A [...]
Nonprofits turn to awareness campaigns to increase their visibility and ride the wave of relevancy, often as part of designated awareness weeks and months. While there’s some good advice out there for putting together a campaign that drives people to act, the traditional marketing funnel is failing us when it [...]