Now that you have set some priorities in your strategic planning and are building your sustainability, letâs focus on capturing the attention of your nonprofit's audience online. We all know that there is a lot of information shared through digital content, but it is important to understand how best to [...]
As a non-profit professional, you know how important it is to have continual contact with your constituents. But youâre struggling to know what to say. How do you create quality nonprofit content to connect with your audience and keep them engaged? Quality nonprofit content can often be broken into three [...]
Save more time and raise more money with a great selection of stories Storytelling is one of the most effective and important forms of communication for nonprofits. It helps connect the audience to the mission in a personal and tangible way. Creating a story bank for your organization will ensure [...]
One day while searching through a greeting card section at a local store, I glimpsed at a card that read, âBe the author of your own story.â At that moment, I had recently been asked to tell my own story, once again, to a nonprofit organization looking to share my [...]
As fundraisers, everything we want is on the other side of good communication. Story is one of the most effective forms of communication available â itâs science! Since the beginning of time, human beings have looked to story to learn from other's successes and mistakes. Human beings look to story [...]
Did you know that Spanish is the fourth most spoken language worldwide? With more than 530 million speakers, Spanish is quickly becoming a lingua franca across Latin America and the world. In the United States, 13% of the population speaks Spanish natively, and millions more are learning it every day. [...]
Stories have a unique way of engaging an audience. If you want to learn how to win hearts, change minds, and get your audience to take action, you need to get good at sharing stories. Here are six storytelling tips to win hearts, change minds, and create a real impact: [...]
Over the last month of shelter in place, Iâve been observing the emails coming through my inbox. Though there have been some that were tone deaf or inappropriate for the current environment, there have been many that were well-crafted and memorable. The ones that have stuck with me were short, [...]
Now that we've entered a new decade (by that I mean it's now the 2020s; I know there wasn't a year zero or whatever), an ever-popular theme for fundraising events has renewed life: the 1920s or Great Gatsby-themed gala. Not since 2013 when the Leonardo DiCaprio-led movie adaptation was released [...]
Stop colluding with your donors in the art of procrastination. Give to donors now. If you wait to be a giving friend, theyâll do the same. You donât want donors whoâve just given to you to wait until next year at this time to give to you again. Do you? [...]
With the demand for content today, everyone is a writer. You can craft a whole sentence using emoticons đ and acronyms IMHO (in my humble opinion). But unambiguous writing requires a strong command of language. Good news: nonprofit writing tools can help you, whether you're a best-selling author or just [...]
In Not Using Content Marketing Wisely? Your Nonprofitâs Leaving Money on the Table I defined âcontent marketingâ so you could better understand the centrality of this concept to the success of your overall fundraising and marketing communications strategy. We talked about how to create a nonprofit content marketing plan, and [...]