With all that it takes to run a successful nonprofit, it could seem easy to have someone already within your organization work to create copy for your website, emails, social media, etc. However, hiring a trained copywriter who has dedicated their time and energy into learning the nuances of language, [...]
Did you know that bequest marketing produces the most ROI (return on investment) of any fundraising activity? In fact, it's “kind of off the charts” according to Tom Ahern. He goes on to say that “While a good major gifts officer can bring in 10 to 20 times her salary, [...]
We've all heard the saying, "a picture is worth a thousand words" right? And we have all seen a picture that truly tells a story. A picture that evokes emotion. A picture that compels us to do something. And yet if there is one thing that I see lacking on [...]
If you’re not actively engaging with folks online in today’s digitally-revolutionized zeitgeist, you’re missing a huge opportunity. One of the best ways to engage with folks online is through content marketing. In Part 1 of this three-part series we looked at how you can create a value-for-value exchange with [...]
In Nonprofit Newsletters Donors Abhor I wrote about the ways many of our publications are downright dull and deadly. They serve no useful purpose, for you or for your readers, and they’re simply a waste of everyone’s time and resources. Don’t let this bad thing happen to your good organization! [...]
Have you ever found yourself talking back to your television? Or when an annoying ad unexpectedly starts playing on a webpage, do you start asking it questions, like “Why! Where did you come from?!” Even though you know it’s not going to answer you? I know it’s not just me. [...]
Social media is a growing landscape for marketing and helping nonprofit organizations tell their story to the world. Whether you are a well-established nonprofit or an up-and-coming one, social media should be the gateway between you and your potential donors. Deciding on which platform will best suit the needs of [...]
In Part 1 of this three-part series we discussed how ‘thank you’ establishes trust – the essential foundation of all lasting relationships. In Part 2 we discussed how to sustain trust by reporting back to donors, multiple times in multiple ways, on the outcomes of their philanthropy. Today, in Part [...]
In more ways than one, marketing is a lot like an art form. Both require equal parts strategic planning and creative execution to get a message across. But some art forms are a little more ambiguous, leaving the interpretation up to the consumer. We’re going to leave the abstract up [...]
One of the easiest ways to get positive exposure and raise awareness about your nonprofit is to direct what journalists, news sites, and other media say about your organization and when they say it. […]
When done correctly, a SWOT Analysis can be a powerful tool in your nonprofit’s strategic toolbox, but what exactly is it? A SWOT analysis is a strategic planning tool that dives into your organization’s internal strengths and weaknesses and external opportunities and threats. The elements of your SWOT (if done [...]
Earned media is a crucial and beneficial tool for your marketing communications arsenal. But what exactly is it? To put it in simple terms, earned media is getting someone else to talk about your organization. Paid media is advertising, and owned media is your website, blog, social media channels, etc. [...]