Your Burning Questions about Nonprofit SWOT Analyses Answered

You’ve got questions about nonprofit SWOT analyses; we’ve got answers! Specifically, these are questions we didn’t have time to answer in a webinar I recently presented for Bloomerang: “SWOT’s Up? How to Do a Strategic Self-Audit of Nonprofit Strengths & Weaknesses." In the webinar, we covered What a SWOT accomplishes [...]

By |2019-06-14T14:29:25-04:00June 17th, 2019|Nonprofit Marketing, Strategic Planning|

Do You Know Your Biggest Nonprofit Marketing/Fundraising Problem?

What’s on your integrated development (marketing + fundraising) plan for the coming year? Major individual gift fundraising? Annual fundraising direct mail? Recurring gift fundraising and/or memberships? E-appeals? Telemarketing? Foundation grant research, writing and reporting? Government grant research, writing and reporting? Business sponsorships? Legacy/planned giving fundraising? Capital/endowment campaign? Special events? A [...]

By |2019-05-10T11:27:22-04:00May 13th, 2019|Fundraising, Nonprofit Marketing, Strategic Planning|

Rethinking Awareness Campaigns to Magnify Your Nonprofit’s Reach

Nonprofits turn to awareness campaigns to increase their visibility and ride the wave of relevancy, often as part of designated awareness weeks and months. While there’s some good advice out there for putting together a campaign that drives people to act, the traditional marketing funnel is failing us when it [...]

By |2019-04-18T09:09:21-04:00April 18th, 2019|Donor Communications, Donor Retention, Nonprofit Marketing|

Tips for a Successful Cause Marketing Partnership

If you’re looking for creative ways to broaden the reach and appeal of your fundraising campaigns, cause marketing presents exciting possibilities. From charity events to buy-one-get-one campaigns, cause marketing can invigorate your fundraising efforts and bring in new donors and dollars for mission. A successful partnership leverages the best of [...]

By |2019-04-12T13:42:57-04:00April 12th, 2019|Nonprofit Marketing|