Some of the Best Nonprofit Content Marketing Options

In Not Using Content Marketing Wisely? Your Nonprofit’s Leaving Money on the Table I defined ‘content marketing’ so you could better understand the centrality of this concept to the success of your overall fundraising and marketing communications strategy. We talked about how to create a nonprofit content marketing plan, and [...]

By |2019-09-17T11:42:45-04:00September 30th, 2019|Donor Communications, Nonprofit Marketing|

Not Using Content Marketing Wisely? Your Nonprofit’s Leaving Money on the Table

Let’s begin by defining ‘content marketing’ so you better understand how central this concept is to the success of your overall fundraising and marketing communications strategy. [Emphases below are my own.] Wikipedia says “Content marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content. Content [...]

By |2019-09-19T09:35:14-04:00September 24th, 2019|Donor Communications, Nonprofit Marketing|

Your Burning Questions about Nonprofit SWOT Analyses Answered

You’ve got questions about nonprofit SWOT analyses; we’ve got answers! Specifically, these are questions we didn’t have time to answer in a webinar I recently presented for Bloomerang: “SWOT’s Up? How to Do a Strategic Self-Audit of Nonprofit Strengths & Weaknesses." In the webinar, we covered What a SWOT accomplishes [...]

By |2019-06-14T14:29:25-04:00June 17th, 2019|Nonprofit Marketing, Strategic Planning|

Do You Know Your Biggest Nonprofit Marketing/Fundraising Problem?

What’s on your integrated development (marketing + fundraising) plan for the coming year? Major individual gift fundraising? Annual fundraising direct mail? Recurring gift fundraising and/or memberships? E-appeals? Telemarketing? Foundation grant research, writing and reporting? Government grant research, writing and reporting? Business sponsorships? Legacy/planned giving fundraising? Capital/endowment campaign? Special events? A [...]

By |2019-05-10T11:27:22-04:00May 13th, 2019|Fundraising, Nonprofit Marketing, Strategic Planning|

Rethinking Awareness Campaigns to Magnify Your Nonprofit’s Reach

Nonprofits turn to awareness campaigns to increase their visibility and ride the wave of relevancy, often as part of designated awareness weeks and months. While there’s some good advice out there for putting together a campaign that drives people to act, the traditional marketing funnel is failing us when it [...]

By |2019-04-18T09:09:21-04:00April 18th, 2019|Donor Communications, Donor Retention, Nonprofit Marketing|