Rethinking Awareness Campaigns to Magnify Your Nonprofit’s Reach

Nonprofits turn to awareness campaigns to increase their visibility and ride the wave of relevancy, often as part of designated awareness weeks and months. While there’s some good advice out there for putting together a campaign that drives people to act, the traditional marketing funnel is failing us when it [...]

By |2019-04-18T09:09:21-04:00April 18th, 2019|Donor Communications, Donor Retention, Nonprofit Marketing|

Tips for a Successful Cause Marketing Partnership

If you’re looking for creative ways to broaden the reach and appeal of your fundraising campaigns, cause marketing presents exciting possibilities. From charity events to buy-one-get-one campaigns, cause marketing can invigorate your fundraising efforts and bring in new donors and dollars for mission. A successful partnership leverages the best of [...]

By |2019-04-12T13:42:57-04:00April 12th, 2019|Nonprofit Marketing|

Donor-Centered Digital Communications: How Do You Tailor the Nonprofit Experience?

If you’re not actively engaging with folks online in today’s digitally-revolutionized zeitgeist, you’re missing a huge opportunity. One of the best ways to engage with folks online is through content marketing.   In Part 1 of this three-part series we looked at how you can create a value-for-value exchange with [...]