Powerful Nonprofit Writing Tools For You — Even If You’re Not a Writer

With the demand for content today, everyone is a writer. You can craft a whole sentence using emoticons 😎 and acronyms IMHO (in my humble opinion). But unambiguous writing requires a strong command of language. Good news: nonprofit writing tools can help you, whether you're a best-selling author or just [...]

By |2019-12-11T13:10:45-05:00December 20th, 2019|Donor Communications, Nonprofit Marketing|

Some of the Best Nonprofit Content Marketing Options

In Not Using Content Marketing Wisely? Your Nonprofit’s Leaving Money on the Table I defined ‘content marketing’ so you could better understand the centrality of this concept to the success of your overall fundraising and marketing communications strategy. We talked about how to create a nonprofit content marketing plan, and [...]

By |2019-09-17T11:42:45-04:00September 30th, 2019|Donor Communications, Nonprofit Marketing|

Not Using Content Marketing Wisely? Your Nonprofit’s Leaving Money on the Table

Let’s begin by defining ‘content marketing’ so you better understand how central this concept is to the success of your overall fundraising and marketing communications strategy. [Emphases below are my own.] Wikipedia says “Content marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content. Content [...]

By |2019-09-19T09:35:14-04:00September 24th, 2019|Donor Communications, Nonprofit Marketing|

Your Burning Questions about Nonprofit SWOT Analyses Answered

You’ve got questions about nonprofit SWOT analyses; we’ve got answers! Specifically, these are questions we didn’t have time to answer in a webinar I recently presented for Bloomerang: “SWOT’s Up? How to Do a Strategic Self-Audit of Nonprofit Strengths & Weaknesses." In the webinar, we covered What a SWOT accomplishes [...]

By |2019-06-14T14:29:25-04:00June 17th, 2019|Nonprofit Marketing, Strategic Planning|