Nonprofit Marketing

Creating Story-Worthy Nonprofit Content: Do Something Good to Share Something Good

Are you struggling to come up with fresh and interesting story-worthy nonprofit content to share with your constituents? As nonprofit professionals, the chances are excellent that you are doing great work each and every day. However, it’s also possible your communications feel slightly stale if you are sharing the same [...]

Capturing the Attention of Your Nonprofit’s Audience Online

Now that you have set some priorities in your strategic planning and are building your sustainability, let’s focus on capturing the attention of your nonprofit's audience online. We all know that there is a lot of information shared through digital content, but it is important to understand how best to [...]

How to Create Quality Nonprofit Content: Get Your Audience to Consistently Open, Click, and Engage!

As a non-profit professional, you know how important it is to have continual contact with your constituents. But you’re struggling to know what to say. How do you create quality nonprofit content to connect with your audience and keep them engaged?  Quality nonprofit content can often be broken into three [...]

How Can Nonprofits Move from Exploitative Storytelling to Justice-Oriented Storytelling?

One day while searching through a greeting card section at a local store, I glimpsed at a card that read, “Be the author of your own story.” At that moment, I had recently been asked to tell my own story, once again, to a nonprofit organization looking to share my [...]

Diversifying Your Communication: How Nonprofits Can Connect With Spanish-Speaking Communities

Did you know that Spanish is the fourth most spoken language worldwide? With more than 530 million speakers, Spanish is quickly becoming a lingua franca across Latin America and the world. In the United States, 13% of the population speaks Spanish natively, and millions more are learning it every day. [...]

How Nonprofits are Doing Email Marketing Right During a Crisis

Over the last month of shelter in place, I’ve been observing the emails coming through my inbox. Though there have been some that were tone deaf or inappropriate for the current environment, there have been many that were well-crafted and memorable. The ones that have stuck with me were short, [...]

3 Reasons Why Nonprofits Shouldn’t Have 1920s/Gatsby-Themed Fundraising Galas

Now that we've entered a new decade (by that I mean it's now the 2020s; I know there wasn't a year zero or whatever), an ever-popular theme for fundraising events has renewed life: the 1920s or Great Gatsby-themed gala. Not since 2013 when the Leonardo DiCaprio-led movie adaptation was released [...]

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