#GivingTuesday

Giving Tuesday: What if it was called Living Schmoozeday?

So… how was your Giving Tuesday? If you follow my writing, you know I’m generally not a fan of the made-up holiday. I find too many nonprofits feel overwhelming pressure to mount a half-hearted Giving Tuesday campaign that simply distracts from their year-end fundraising push. It’s nobody’s fault. There’s just [...]

Ultimate Guide to Setting up a Peer-to-Peer Campaign for Giving Tuesday

Giving Tuesday has earned the reputation of being the single biggest giving day for nonprofits. Many nonprofits take to social media, engage in livestreams, and send direct mail appeals to raise money for their mission on Giving Tuesday. Many of these campaign strategies ask supporters to give, but they don’t [...]

By |2020-12-01T15:31:55-05:00November 24th, 2020|#GivingTuesday, Peer-to-Peer, Year-End Fundraising|

How to Recruit and Activate Volunteers to Help You Raise Money on Facebook this Giving Tuesday

Giving Tuesday is just around the corner, and a great way to make the most of it is to encourage volunteers to raise money for you from their friends on Facebook that day!  In case you aren’t already familiar, Giving Tuesday is a global day of giving that falls the [...]

By |2020-10-21T17:19:10-04:00October 6th, 2020|#GivingTuesday, Social Media, Volunteer Engagement, Volunteerism|

How Wikipedia’s Email Fundraising Appeal Cuts Through the Clutter

Email solicitations continue to be effective, accounting for 28% of all online revenue (Nonprofits Source). However, the average office worker receives over 120 emails per day (The Radicadi Group), so how do you cut through the clutter? As a former development team member myself, I’m much more critical of solicitations [...]

11 Must-Do’s to Leverage #GivingTuesday as a Kick-Off to a 5-Week Fundraising Sprint

If you're like me, you're starting to think more about the dots between #GivingTuesday and year-end giving – and how fundraisers should leverage #GivingTuesday and year-end to raise more money, and certainly more than we did last year. If you're asking yourself questions like this, you can catapult yourself ahead [...]

By |2020-10-21T14:14:36-04:00October 22nd, 2019|#GivingTuesday, Year-End Fundraising|

Experiment: How Should Nonprofits Treat Monthly Donors on #GivingTuesday?

The following is an excerpt from Robots Make Bad Fundraisers – How Nonprofits Can Maintain the Heart in the Digital Age by Steven Shattuck, published by Bold & Bright Media. Giving Tuesday has grown so big, so fast since its inception that its gravitational pull seems to impact the entire final two [...]

By |2020-07-29T11:06:46-04:00December 18th, 2018|#GivingTuesday, $5 Experiment, Donor Communications|
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