#GivingTuesday

How Wikipedia’s Email Fundraising Appeal Cuts Through the Clutter

Email solicitations continue to be effective, accounting for 28% of all online revenue (Nonprofits Source). However, the average office worker receives over 120 emails per day (The Radicadi Group), so how do you cut through the clutter? As a former development team member myself, I’m much more critical of solicitations [...]

11 Must-Do’s to Leverage #GivingTuesday as a Kick-Off to a 5-Week Fundraising Sprint

If you're like me, you're starting to think more about the dots between #GivingTuesday and year-end giving – and how fundraisers should leverage #GivingTuesday and year-end to raise more money, and certainly more than we did last year. If you're asking yourself questions like this, you can catapult yourself ahead [...]

By |2019-10-21T15:46:00-04:00October 22nd, 2019|#GivingTuesday, Year-End Fundraising|

Experiment: How Should Nonprofits Treat Monthly Donors on #GivingTuesday?

The following is an excerpt from Robots Make Bad Fundraisers – How Nonprofits Can Maintain the Heart in the Digital Age by Steven Shattuck, published by Bold & Bright Media. Giving Tuesday has grown so big, so fast since its inception that its gravitational pull seems to impact the entire final two [...]

By |2020-07-29T11:06:46-04:00December 18th, 2018|#GivingTuesday, $5 Experiment, Donor Communications|
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