Of every fundraising strategy out there, monthly gifts boost the highest ROI. How much? A mere 2 to 5 cents for every dollar raised, according to Erica Waasdorp, author of Monthly Giving: The Sleeping Giant. But having a successful monthly giving program is more than just offering the option to [...]
Ever hear of this? A “Second Gift Strategy?” If yes, good for you! You’re likely beating the average when it comes to donor retention. If not, listen up! This may be the single most important thing you’ll learn all year. You. Must. Prioritize. On. First-time. Renewals. Got it? PRIORITIZE renewing [...]
Donor management software, donor databases and fundraising CRMs are great ways to collect and store donor data, but are you using those tools to help retain your donors? Too often, donor databases are passive systems. But by focusing on building a donor database that supports your cause year after year, [...]
If you are a fundraiser or an executive of any sort in the nonprofit world, you have likely heard a lot about donor retention. It was truly one of the most talked about subjects last year on social media, the blogosphere and at numerous events and conferences. […]