Are you wondering what to do since your event had to be cancelled because of COVID-19? You're not alone. I have created, marketed and directed online events for 10 years, from virtual career conferences to virtual leadership summits, masterclass series and both free and paid webinars. I’ve made thousands of [...]
Most nonprofits know their fundraising will be impacted by the COVID-19 but few know exactly how to respond. The pandemic comes during a time when many nonprofits were ramping up their fundraising efforts to cash in on the record levels of charitable giving in the U.S. Worst still, is if [...]
Was your event canceled or postponed due to COVID-19? Are you looking for a more engaging way to raise money online during these times of social isolation? Have you already decided to go virtual but don’t know which platform(s) to use? If that’s you, here are seven easy steps every [...]
Now that we've entered a new decade (by that I mean it's now the 2020s; I know there wasn't a year zero or whatever), an ever-popular theme for fundraising events has renewed life: the 1920s or Great Gatsby-themed gala. Not since 2013 when the Leonardo DiCaprio-led movie adaptation was released [...]
How often do nonprofit events that aren’t billed as fundraisers turn into passive “wouldn’t it be convenient if you re-upped your membership/made an additional donation/took care of the next couple years’ worth of pledges?” conversations with coy development staff? Hard data is elusive, but it’s probably pretty often. As fundraisers, [...]
Successful nonprofit events -- fundraising events, galas, friendraisers, 2-for-1 kitten adoption meetups -- can be great ways to boost awareness of a nonprofit’s mission, recruit new members/donors/directors, and supplement direct fundraising efforts. But they can also be expensive, time-consuming, and more cost than benefit if attendance and engagement are poor. [...]
Congratulations! You’ve worked hard to plan and execute an amazing event, and you even have a ton of ticket sales to show for it. While one of your biggest challenges is out of the way, your communication strategy to your incoming attendees can be a crucial component of your event’s [...]
Hopefully by now you know there’s no point in simply “doing” an event for the sake of the event itself. It’s a waste of precious time and resources unless everyone – your organization, your staff, your volunteers and your donors – feel they got their money’s worth. Of course, ‘worth’ [...]
My overarching philosophy of all nonprofit fundraising events, Galas and otherwise, is this: Make folks think they got more than their money’s worth! This holds true for everything they take away: Food, Beverage, Gifts, Treats, Fun, Friends, and, especially, Feel Good! When folks leave on a high, you’ll be well-situated [...]
Nonprofit special events are traditions. Comfortable old shoes. Sacred cows. They’ve either been around so long no one can imagine doing away with them, or they’re the beloved brainchild of an important donor, board committee or executive director to whom no one can say no. All too often, they’re simply [...]
The early months of the calendar year tend to be when nonprofit staff turn their minds towards donor cultivation. The year-end fundraising frenzy has abated and the time feels ripe for hosting house parties, behind-the-scenes tours, getting-to-know-you coffees, and cultivation events. Noble pursuits. But… don’t lose sight of why you’re [...]
One of the biggest challenges for any conference or event planner is getting funding. Love it or hate it, this one piece determines whether the rest of the conference efforts succeed or fail. Do you dread it? Have you ever considered the idea that maybe potential sponsors dread it [...]