Professional conferences are different in 2020. For those of us used to attending in-person events, a virtual conference can feel like a poor substitute. However, virtual conferences existed before the current pandemic, and will be ever more popular even when we emerge on the other side. I do miss some [...]
So it’s time to host your virtual event? Take a deep breath. The good news is there are many tools to help make it a success. At M&C, we help organizations market and launch fundraising and educational events. And, it’s been a busy six months! Here are some tips from [...]
Lisa Schra, Advancement Director at Living Stones Academy, and Paul Hart, a long-time brand and communication volunteer at LSA, will share about their recent “Stones of Hope” gala-type fundraising event. Through this event, Living Stones saw an increase of 50+% in revenue and attendance. They will share their suggestions for [...]
Kristin Steele will help you think about what a virtual event can do for your mission and your fundraising, and take a look at what you need to put together a successful and impactful event. Full Transcript: Steven: All right, Kristin, 11:00 a.m., my time. 8:00 a.m., your time, I [...]
During the age of COVID-19, many nonprofits, especially those that have been focused on growth, paused their fundraising strategies to deal with the results of the pandemic. Social distancing guidelines made in-person fundraising nearly impossible to do safely, and the economic downturn limited the philanthropic gifts individuals are willing to [...]
Are you wondering what to do since your event had to be cancelled because of COVID-19? You're not alone. I have created, marketed and directed online events for 10 years, from virtual career conferences to virtual leadership summits, masterclass series and both free and paid webinars. I’ve made thousands of [...]
Most nonprofits know their fundraising will be impacted by the COVID-19 but few know exactly how to respond. The pandemic comes during a time when many nonprofits were ramping up their fundraising efforts to cash in on the record levels of charitable giving in the U.S. Worst still, is if [...]
Was your event canceled or postponed due to COVID-19? Are you looking for a more engaging way to raise money online during these times of social isolation? Have you already decided to go virtual but don’t know which platform(s) to use? If that’s you, here are seven easy steps every [...]
Now that we've entered a new decade (by that I mean it's now the 2020s; I know there wasn't a year zero or whatever), an ever-popular theme for fundraising events has renewed life: the 1920s or Great Gatsby-themed gala. Not since 2013 when the Leonardo DiCaprio-led movie adaptation was released [...]
How often do nonprofit events that aren’t billed as fundraisers turn into passive “wouldn’t it be convenient if you re-upped your membership/made an additional donation/took care of the next couple years’ worth of pledges?” conversations with coy development staff? Hard data is elusive, but it’s probably pretty often. As fundraisers, [...]
Successful nonprofit events -- fundraising events, galas, friendraisers, 2-for-1 kitten adoption meetups -- can be great ways to boost awareness of a nonprofit’s mission, recruit new members/donors/directors, and supplement direct fundraising efforts. But they can also be expensive, time-consuming, and more cost than benefit if attendance and engagement are poor. [...]
Congratulations! You’ve worked hard to plan and execute an amazing event, and you even have a ton of ticket sales to show for it. While one of your biggest challenges is out of the way, your communication strategy to your incoming attendees can be a crucial component of your event’s [...]