Fundraisers: Don’t Be Afraid of Mass Email

Let’s start this conversation by agreeing that mass email should not replace phone calls, mail, or even individual emails. Agreed? Okay! Mass email at its best should enhance your overall communication strategy and engage more constituents in a way that makes those other communication channels more effective. It also allows [...]

By |2017-06-10T18:20:05-04:00July 29th, 2016|Donor Communications, Email|

Nonprofits: Email Open Rates May Be Higher Than You Think

And that could be a problem. Email metrics like open rates and click-through rates can be invaluable to nonprofit communicators. They allow you to deliver multiple emails until reaching the intended recipient, and hone your content in order to maximize conversions. But you should know that open rates are never [...]

By |2017-06-10T18:41:44-04:00November 3rd, 2015|Email|