Digital communications are essential for robust fundraising strategies today. Everything from your emails to your social media posts, blogs to live video streams, how you communicate with your donors and the community at large is becoming increasingly just as important as your message itself. Email is generally the most important [...]
Many nonprofits spend oodles of time developing their direct mail campaign. From theme… to text… to visuals… to design… to who the letter will come from… to envelope teaser copy… to type of stamp… to when the campaign will drop… to how many times you’ll mail… to how you’ll segment [...]
Have you ever found yourself talking back to your television? Or when an annoying ad unexpectedly starts playing on a webpage, do you start asking it questions, like “Why! Where did you come from?!” Even though you know it’s not going to answer you? I know it’s not just me. [...]
It's "newsletter." Let me preface this post by saying that if you send out a recurring (weekly, monthly, etc.) email newsletter and it has the word "newsletter" in the subject line and you're getting amazing open rates, no need to run out and change everything you're doing. Why say no [...]
In 2016, I received 40 email solicitations on Giving Tuesday from a mix of orgs I had given to previously and ones I had never given to (but engaged in some other way with). In 2017, that number rose to a whopping 83 through the normal course of interacting with [...]
If you're like anyone with an office job, you're probably going to write dozens of emails today to an individual recipient. Mix in a few personal emails, and you'll quickly find that a large chunk of your day is spent crafting the subject lines for those emails; subject lines intended [...]
The ability to schedule emails through an email marketing tool can be a powerful addition to any communications toolkit. But as with most technology, there’s a danger that it can also encourage and reinforce bad habits. From a nonprofit marketing perspective, here are three common use cases for scheduling emails [...]
Another Giving Tuesday has come and gone with over $168 million donated, up 44% from 2015. That gift volume doesn’t come without an even greater number of appeals, with email likely driving a majority of it. If your inbox was anything like mine, it was full by Noon. […]
Imagine you’re a donor who has a question to ask, feedback to share, or even a large gift to make. […]
It’s already hard enough to get your constituents to read and interact your emails. But don’t make it harder by not giving them a reason to open your emails in the first place. […]
Let’s start this conversation by agreeing that mass email should not replace phone calls, mail, or even individual emails. Agreed? Okay! Mass email at its best should enhance your overall communication strategy and engage more constituents in a way that makes those other communication channels more effective. It also allows [...]
You put a lot of thought, time, and consideration into every single fundraising email you send to your list. And, when you sink so much of your blood, sweat, and tears into something, you undoubtedly want it to pay off—everyone can sympathize with that. […]