For the last 5 or so years, there has been a trend in new donor acquisition: Response rates continue to drop while average gifts continue to rise. This means that fewer people are donating to charities, but those who do are giving larger amounts. There are a variety of theories [...]
Does hitting the Send button on an email blast to your list make your pits sweat? That’s totally normal. It makes my pits sweat too, and I have a healthy obsession with writing emails. But let’s face it—there’s a lot to worry about! You could make a few typos, offend [...]
Picking a great nonprofit email provider is a lot like buying a house, just nowhere near as expensive! But think about it… …the decision to buy is a big one …moving in is a lot of work …you make it great by what you fill it with, be it laughter [...]
Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach, also known as Charity Clairity. Today's question comes from a fundraiser who isn't sure whether email is the best fundraising channel for them and wants to know how to improve their [...]
Your nonprofit mailing list has the wrong people on it! And that’s a huge problem, because 40% of your mailing’s success depends upon your list. Another 40% is the offer, while 20% is the creative. Where do you spend your time and energy? Alas, fundraisers often leave the building of [...]
Shhh… Press your ear a little closer to this blog post. I’m about to tell you the ABSOLUTE BIGGEST SECRET to finding prospective funders. Are you ready for it? Because it’s BIG. By letting you in on this secret, I’m giving you a HUGE competitive advantage. People who know this [...]
Don’t hit ‘send’ until… You’ve considered all these magic tricks to boost year-end response to your fundraising emails. And, by the way, if you’re not planning a lot of email communications you should know what you’re missing. Per different NextAfter studies, email brings in 199%... 666%.... 117%... more revenue than [...]
Ephraim Gopin will show best practices and tips, and give a better understanding of how to improve your organization’s email onboarding process. The goal? Grow your email list! Full Transcript: Steven: All right. Ephraim, I'm ready to get going. You're okay? Ready to go? Ephraim: I'm ready to go, Steven. [...]
Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach, also known as Charity Clairity. Today's question comes from a fundraiser who isn't sure whether they should keep sending a print newsletter through the mail or convert it into an email [...]
Over the last month of shelter in place, I’ve been observing the emails coming through my inbox. Though there have been some that were tone deaf or inappropriate for the current environment, there have been many that were well-crafted and memorable. The ones that have stuck with me were short, [...]
Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach, also known as Charity Clairity. Today's question comes from a fundraiser who isn't happy with their email click-through rates. Dear Charity Clairity, I’m noticing our click-through rate for our year-end campaign [...]
Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach, also known as Charity Clairity. Today's question comes from a fundraiser who needs help writing a subject line for their email appeal. Dear Charity Clairity, I’ve got a great email appeal, [...]