Shhhā¦ Press your ear a little closer to this blog post. Iām about to tell you the ABSOLUTE BIGGEST SECRET to finding prospective funders. Are you ready for it? Because itās BIG. By letting you in on this secret, Iām giving you a HUGE competitive advantage. People who know this [...]
Donāt hit āsendā untilā¦ Youāve considered all these magic tricks to boost year-end response to your fundraising emails. And, by the way, if youāre not planning a lot of email communications you should know what youāre missing. Per different NextAfter studies, email brings in 199%... 666%.... 117%... more revenue than [...]
Ephraim Gopin will show best practices and tips, and give a better understanding of how to improve your organizationās email onboarding process. The goal? Grow your email list! Full Transcript: Steven: All right. Ephraim, I'm ready to get going. You're okay? Ready to go? Ephraim: I'm ready to go, Steven. [...]
Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach, also known as Charity Clairity. Today's question comes from a fundraiser who isn't sure whether they should keep sending a print newsletter through the mail or convert it into an email [...]
Over the last month of shelter in place, Iāve been observing the emails coming through my inbox. Though there have been some that were tone deaf or inappropriate for the current environment, there have been many that were well-crafted and memorable. The ones that have stuck with me were short, [...]
Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach, also known as Charity Clairity. Today's question comes from a fundraiser who isn't happy with their email click-through rates. Dear Charity Clairity, Iām noticing our click-through rate for our year-end campaign [...]
Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach, also known as Charity Clairity. Today's question comes from a fundraiser who needs help writing a subject line for their email appeal. Dear Charity Clairity, Iāve got a great email appeal, [...]
Email solicitations continue to be effective, accounting for 28% of all online revenue (Nonprofits Source). However, the average office worker receives over 120 emails per day (The Radicadi Group), so how do you cut through the clutter? As a former development team member myself, Iām much more critical of solicitations [...]
Effective communication with donors and prospects is critical to your organizationās success. This can take the form of vehicles like written mail, face-to-face or phone conversations, electronic communications, or any combination of these. In fact, campaigns that use direct mail plus one or more digital media component like email have [...]
Think about how you get more people to open a direct mail piece. It begins with the outer envelope. It really doesn't matter what's inside, if people aren't moved to open the envelope. The same holds true with an email appeal. In this case, your email envelope is the subject [...]
Digital communications are essential for robust fundraising strategies today. Everything from your emails to your social media posts, blogs to live video streams, how you communicate with your donors and the community at large is becoming increasingly just as important as your message itself. Email is generally the most important [...]
Many nonprofits spend oodles of time developing their direct mail campaign. From themeā¦ to textā¦ to visualsā¦ to designā¦ to who the letter will come fromā¦ to envelope teaser copyā¦ to type of stampā¦ to when the campaign will dropā¦ to how many times youāll mailā¦ to how youāll segment [...]