How Nonprofits are Doing Email Marketing Right During a Crisis

Over the last month of shelter in place, I’ve been observing the emails coming through my inbox. Though there have been some that were tone deaf or inappropriate for the current environment, there have been many that were well-crafted and memorable. The ones that have stuck with me were short, [...]

[ASK AN EXPERT] A Good Email Appeal Subject Line?

Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach, also known as Charity Clairity. Today's question comes from a fundraiser who needs help writing a subject line for their email appeal. Dear Charity Clairity, I’ve got a great email appeal, [...]

By |2020-06-17T16:12:36-04:00November 21st, 2019|Ask An Expert, Email|

How Wikipedia’s Email Fundraising Appeal Cuts Through the Clutter

Email solicitations continue to be effective, accounting for 28% of all online revenue (Nonprofits Source). However, the average office worker receives over 120 emails per day (The Radicadi Group), so how do you cut through the clutter? As a former development team member myself, I’m much more critical of solicitations [...]

[FEATURE SPOTLIGHT] An Upgrade to Bloomerang’s Built-In Email Marketing

Effective communication with donors and prospects is critical to your organization’s success. This can take the form of vehicles like written mail, face-to-face or phone conversations, electronic communications, or any combination of these. In fact, campaigns that use direct mail plus one or more digital media component like email have [...]

By |2019-11-12T16:29:31-05:00November 11th, 2019|Email, Life At Bloomerang, Product Updates|

Boost Donor Response | 6 Technology and Communication Tips

Digital communications are essential for robust fundraising strategies today. Everything from your emails to your social media posts, blogs to live video streams, how you communicate with your donors and the community at large is becoming increasingly just as important as your message itself. Email is generally the most important [...]

By |2019-09-25T16:31:21-04:00December 26th, 2018|Data Management, Donor Communications, Email|

How to Create a Successful Fundraising Email

Many nonprofits spend oodles of time developing their direct mail campaign. From theme… to text… to visuals… to design… to who the letter will come from… to envelope teaser copy… to type of stamp… to when the campaign will drop… to how many times you’ll mail… to how you’ll segment [...]

By |2018-12-14T13:58:41-05:00December 17th, 2018|Email, Fundraising|
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