Fundraising Magic Tricks to Boost Year-End Response

Don’t hit ‘send’ until… You’ve considered all these magic tricks to boost year-end response to your fundraising emails. And, by the way, if you’re not planning a lot of email communications you should know what you’re missing. Per different NextAfter studies, email brings in 199%... 666%.... 117%... more revenue than [...]

By |2020-11-24T16:04:42-05:00November 30th, 2020|Donor Communications, Email, Year-End Fundraising|

How Nonprofits are Doing Email Marketing Right During a Crisis

Over the last month of shelter in place, I’ve been observing the emails coming through my inbox. Though there have been some that were tone deaf or inappropriate for the current environment, there have been many that were well-crafted and memorable. The ones that have stuck with me were short, [...]

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