7 Ways That Surveying Donors Empowers Fundraisers

There’s no shortage of things the experts say fundraisers should be doing: handwritten notes, donor visits, thank you phone calls, bequest marketing; the list goes on and on. It can be overwhelming when you’re bogged down planning an event that your leadership team insists on, or when you’re simply trying [...]

How Surveys Can Help Fundraisers Uncover the 4 Main Drivers of Donor Loyalty

What is it that drives donor loyalty? What are the determinants of longer term value? These are questions we’re often asked at Bloomerang and we’ve been working to develop measures that all our clients can use to track how well they are doing at bolstering future donor retention. We know [...]

By | 2018-09-10T14:00:51+00:00 August 29th, 2018|Donor Engagement, Donor Loyalty, Donor Retention, Donor Surveys|

3 Questions That Will Identify Your Most Committed Donors

Asking your donors why they are passionate about the cause is always a good idea. But how often do you ask them how they feel about your organization? It might be a better idea than you think. Roger Craver of The Agitator and DonorVoice fame has developed a simple donor [...]

What Nonprofits Can Learn From For-Profit Customer Satisfaction Surveys

As a project sponsor and advisory group member of the Rogare Fundraising Think Tank, I frequently travel to the UK to meet with the board and discuss its on-going research. As you can imagine, this involves interactions with many airlines, hotels, rental car companies, travel agencies, restaurants and other businesses [...]

By | 2018-09-10T14:02:42+00:00 November 20th, 2017|Donor Communications, Donor Surveys|