Talk Less, Ask More: Show Your Donors You Care by Asking Thoughtfully

Alfie Kohn, the awesome education and parenting expert says this over and over as a sort of golden rule of parenting. I would argue that it’s great advice for any person in any relationship, but especially for fundraisers looking to connect with donors. When you’re talking, you’re focused on yourself, [...]

By |2019-07-09T11:03:37-04:00July 11th, 2019|Donor Loyalty, Donor Surveys, Prospect Research|

Lessons From Philanthropic Psychology: How To Thank Your Donors and Double Giving

I’ve been preaching for 25 years about the importance of service quality in building donor loyalty. No, not the quality of service that your charity provides to its beneficiaries, but the quality of service that the fundraising team provides to its donors. Increasing donor satisfaction with that can massively pump [...]

How to Understand Your Donors

Ever wonder what your donors are thinking? Sometimes, we slip into a mindset of “them and us.” Where we’re the insiders who work and donors are the outsiders who give. And while both are important, they must be different, right? Maybe not so much. And your fundraising success may depend [...]

By |2019-06-04T12:15:24-04:00June 4th, 2019|Donor Engagement, Donor Loyalty|

Nonprofit Donor Retention: Problems and Solutions

Everyone involved with you deserves your gratitude. After all, without them you’d have no purpose. The key to showing meaningful gratitude is to think specifically about what you’re grateful for. And this will be different, both for different segments of donors and even for specific individuals within those segments. You [...]

By |2018-11-26T16:18:48-04:00November 7th, 2018|Donor Loyalty, Donor Retention, Gift Acknowledgment|