Donor Loyalty

20 Ideas to Virtually Steward Donors

As the town crier for donor love, I have a healthy obsession with donor stewardship. I love finding free and inexpensive ways to virtually steward donors with a personal touch.Ā  Why the obsession with stewardship? In a word: retention. According to the Fundraising Effectiveness Report, only 19% of new donors [...]

No Really, What is a ā€˜Donor-Centric Culture’?

A donor-centric culture is the essence of a highly effective nonprofit organization, driving its operations and fundraising. Donor-centricity is more than an industry buzzword, it’s a way of being, a way of operating. But what exactly is a donor-centric culture and how can your organization develop it? Simply stated, a [...]

“Year-End” is Not a Compelling Emotional Reason to Donate

People don’t give because it’s the end of the year. They give because you provide them with an emotional reason to donate.Ā  Year-end may merely predispose folks to give at this time. And I say may because: Some folks are predisposed to think about their blessings during the holidays occurring [...]

By |2019-12-06T14:56:34-05:00December 9th, 2019|Donor Engagement, Donor Loyalty, Year-End Fundraising|
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