Donor Loyalty

Solving the Donor Retention Rate Issue: The Case for Creating a Board-level Donor Thank You Committee

Do you know your organization’s donor retention rate? I’d bet not.  According to the Association of Fundraising Professionals’ 2020 Fundraising Effectiveness Project (FEP), only 43.6% of the donors who made a gift in 2019 made another gift in 2020. That means more than half of donors who made a gift [...]

Top 2021 Fundraising Strategies: Increase Your Donor Lifetime Value

This is part four in a six-part series. Read part one, part two, and part three.  In part one of this series, I outlined my top six fundraising strategies for 2021:  Investing in digital-first fundraising and marketing communications Mastering online user experience and messaging Mastering relevant content marketing Mastering personalized, [...]

By |2021-08-09T08:19:09-04:00August 9th, 2021|Donor Loyalty, Donor Retention|

Help Donors Leave Legacies: Create Philanthropic Autobiographies

 “People do not give to the most urgent needs, but rather they support causes that mean something to them.” This is the key finding from a report done by the Centre for Charitable Giving and Philanthropy at the University of Kent: “How Donors Choose Charities.” They begin their study from [...]

The Do’s and Don’ts When Thanking Donors

Does thanking donors really pay dividends? Yes!   According to Penelope Burk’s annual donor survey, 90% of donors say that the thank you letter is the single most important and influential communication they ever receive from not-for-profits they support. In research conducted by Professor Adrian Sargent donors have a higher recall [...]

By |2021-03-19T11:40:23-04:00March 10th, 2021|Donor Communications, Donor Loyalty, Gift Acknowledgment|

Donor Love, For Life: A Look at Planned Giving Stewardship

In uncertain times, organizations with a focus on both short and long-term revenue and resources experience less disruption of services. One way to ensure the longevity of your operation is to develop and execute a planned giving program for your organization. Giving USA reported 10% of 2019 giving in the [...]

Real-Life Examples of Finding Faith in Social Service to the Community

When you hear the phrase “faith-based fundraising,” you might immediately think of churches, congregations, and similar organizations. However, many social service nonprofits operate from a mission filled with faith, often representing collaboration among a variety of supporters, regardless of their particular religious affiliation. We spoke with several colleagues in these [...]

By |2021-01-20T14:58:38-05:00January 22nd, 2021|Donor Loyalty, Fundraising, Nonprofit Sector|
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