How-To Write a Stellar Opening Statement That Will Draw Your Nonprofit Audience's Attention in Immediately What is the difference between content that captures your nonprofit audience's attention and draws them in and content that people just scroll past or send to âspam?â Itâs all about the hook. A hook is [...]
Empathy in All and All in Empathy: Part 1 "You never really understand a person, until you consider things from his point of view, until you climb into his skin and walk around in it." Atticus Finch, To Kill a Mockingbird Think about your e-mail inbox. How many of the [...]
As non-profit professionals, we know that dedicated supporters and volunteers are the lifeblood to our charitable organizations. It's so important not to let their role be taken for granted, and let's be honest, it's not unknown for the those of us within a busy nonprofit to innocently overlook the everyday [...]
Now that you have set some priorities in your strategic planning and are building your sustainability, letâs focus on capturing the attention of your nonprofit's audience online. We all know that there is a lot of information shared through digital content, but it is important to understand how best to [...]
As a non-profit professional, you know how important it is to have continual contact with your constituents. But youâre struggling to know what to say. How do you create quality nonprofit content to connect with your audience and keep them engaged? Quality nonprofit content can often be broken into three [...]
Communication is crucial for nonprofit success. Learning how to attract, appeal and engage supporters is the life-blood of an organization. In a virtual world, a major amount of relationship-building is now done online. This has nonprofits asking the questions: How often should I be contacting my constituents? How can I [...]
Narrowing the emotional distance between your nonprofit and your donor audience can be done very effectively through storytelling. But to tell a good story, you have to get a good story. You have to set up storytelling interviews. This is most commonly done through undertaking interviewers with a supporter, staff [...]
As the town crier for donor love, I have a healthy obsession with donor stewardship. I love finding free and inexpensive ways to virtually steward donors with a personal touch. Why the obsession with stewardship? In a word: retention. According to the Fundraising Effectiveness Report, only 19% of new donors [...]
Blocking Is For Football, Not Twitter In mid-May, sports Twitter was abuzz as insiders were comparing notes about a âvery importantâ topic: Whoâs been blocked by Pittsburgh Steelers quarterback Ben Roethlisberger? His official Twitter account had been blocking everyone for quite awhile and no one could figure out why. What [...]
In my prior life as Founder and Executive Director of Girlstart - a nonprofit empowering girls in math science, engineering and technology - we used inexpensive digital printing to send donors Valentineâs and Thanksgiving postcards. We also had pre-printed customized thank-you card stationery for girls to write donor thank you [...]
As the town crier for donor love, I like to suggest free and inexpensive ways to steward donors with a personal touch. When I suggest texting donors, a lot of people respond as if I just suggested something wildly inappropriate. I run into equal amounts of ageism and righteous indignation. [...]
Whither goest now? When coronavirus response fundraising began several months ago, you probably didnât envision youâd still be working from a home office. Or that your âbusiness as usualâ still wouldnât be. Or that you still wouldnât have the ability to plan for a date certain when everything would go [...]