Actually, Calling Donors To Thank Them Does Make Them More Likely To Give Again (and Give More)

In today's digital-dominated world, personal touches like handwritten notes and phone calls can break through the noise. Though mostly anecdotal, top fundraisers and consultants have espoused the power of such personal touches, particularly the use of the phone. We even have some data to back it up: McConkey-Johnston International in [...]

Top 7 Steps to Developing a Major Gift Portfolio in any Sized Fundraising Shop

Individual giving is the backbone of a diversified fundraising program, with over 70% of all charitable gifts made by individuals. And, major gifts are the ultimate in transformational engagement. What many may not realize is that major gifts can be done in any sized fundraising shop. The misnomer that you [...]

By |2020-03-02T15:50:52-05:00March 3rd, 2020|Donor Engagement, Fundraising, Major Gifts|

Creating a Strategic Engagement Plan For Your Donors

Just in case fundraising doesn’t have enough variables to manage, there are myriad of external factors, from changes in the economic or political landscapes to viral trends, which may impact your organization’s actual fundraising results. Even with a robust donor-centric organization, a dynamic, enthusiastic team and a solid, vigorous strategy, [...]

By |2020-02-04T17:08:25-05:00February 5th, 2020|Donor Engagement, Donor Retention, Strategic Planning|

[FREE EBOOK] Entering the Era of Donor Engagement

Statistically, only 30% of first-time donors continue to support a charitable organization. Nothing is more costly to your development efforts than a one-and-done donor. Effective nonprofit organizations recognize the importance of good engagement, with an emphasis on donors’ financial resources. Donor engagement that optimizes donor retention requires data and analytic [...]

By |2020-01-28T12:12:46-05:00January 28th, 2020|Donor Engagement|

Embrace “No Ask” Donor Engagement

Everyone has that one wonderful friend or relative that you only hear from when they need something. And usually it’s money. Don’t let your nonprofit be that friend or relative! Donor cultivation events, fundraising campaigns, appeals and special events are all highly effective tactical components of a comprehensive fundraising strategy. [...]

By |2020-01-28T16:11:08-05:00January 24th, 2020|Donor Engagement, Donor Retention|