How Wikipedia’s Email Fundraising Appeal Cuts Through the Clutter

Email solicitations continue to be effective, accounting for 28% of all online revenue (Nonprofits Source). However, the average office worker receives over 120 emails per day (The Radicadi Group), so how do you cut through the clutter? As a former development team member myself, I’m much more critical of solicitations [...]

[PODCAST] Refining Donor Engagement Strategies

Our own Steven Shattuck recently joined our good friend Jeff Jowdy on his Beacon Podcast to discuss creative ways nonprofits can engage with donors. You can listen to the full conversation here. Be sure to check out previous episodes of The Beacon Podcast here >> Full Transcript: Announcer: Welcome to [...]

Secret to Upgrading Nonprofit Donors? Personal, Not Personalized

When the concept of ‘personalization’ first came into vogue, it was due to a reason: People were tired of being treated all the same. Personalization is related to specialization.  People tired of sameness long ago.  In 1962 Malvina Richards wrote a song called Little Boxes. It was about social conformity [...]

By |2019-08-23T15:22:31-04:00August 26th, 2019|Donor Communications, Donor Engagement, Donor Retention|

4 Tips for Putting on Successful Nonprofit Events

Successful nonprofit events -- fundraising events, galas, friendraisers, 2-for-1 kitten adoption meetups -- can be great ways to boost awareness of a nonprofit’s mission, recruit new members/donors/directors, and supplement direct fundraising efforts. But they can also be expensive, time-consuming, and more cost than benefit if attendance and engagement are poor. [...]

By |2019-07-15T15:46:25-04:00July 16th, 2019|Donor Engagement, Fundraising Events|

How to Understand Your Donors

Ever wonder what your donors are thinking? Sometimes, we slip into a mindset of “them and us.” Where we’re the insiders who work and donors are the outsiders who give. And while both are important, they must be different, right? Maybe not so much. And your fundraising success may depend [...]

By |2019-06-04T12:15:24-04:00June 4th, 2019|Donor Engagement, Donor Loyalty|