Cultivate Donors in a Virtual World with Video Emails

Being productive and saving time are two of my favorite things - right up there with delighting donors and helping make fundraiser’s jobs easier. One of my favorite things to collect, next to drool-worthy fundraising examples, are timesaving fundraising tools. I recently did a webinar with my fundraising friends Rachel [...]

9 Donor Stewardship Ideas to Keep Your Donors Feeling Connected While Practicing Social Distancing

Proper donor stewardship is incredibly important for any nonprofit in the best of times — it makes your donors feel appreciated and engaged, establishes a stronger emotional tie with your organization and could make or break their decision to make another gift. In the worst of times — say, for [...]

Actually, Calling Donors To Thank Them Does Make Them More Likely To Give Again (and Give More)

In today's digital-dominated world, personal touches like handwritten notes and phone calls can break through the noise. Though mostly anecdotal, top fundraisers and consultants have espoused the power of such personal touches, particularly the use of the phone. We even have some data to back it up: McConkey-Johnston International in [...]

Top 7 Steps to Developing a Major Gift Portfolio in any Sized Fundraising Shop

Individual giving is the backbone of a diversified fundraising program, with over 70% of all charitable gifts made by individuals. And, major gifts are the ultimate in transformational engagement. What many may not realize is that major gifts can be done in any sized fundraising shop. The misnomer that you [...]

By |2020-03-02T15:50:52-05:00March 3rd, 2020|Donor Engagement, Fundraising, Major Gifts|

Creating a Strategic Engagement Plan For Your Donors

Just in case fundraising doesn’t have enough variables to manage, there are myriad of external factors, from changes in the economic or political landscapes to viral trends, which may impact your organization’s actual fundraising results. Even with a robust donor-centric organization, a dynamic, enthusiastic team and a solid, vigorous strategy, [...]

By |2020-02-04T17:08:25-05:00February 5th, 2020|Donor Engagement, Donor Retention, Strategic Planning|

[FREE EBOOK] Entering the Era of Donor Engagement

Statistically, only 30% of first-time donors continue to support a charitable organization. Nothing is more costly to your development efforts than a one-and-done donor. Effective nonprofit organizations recognize the importance of good engagement, with an emphasis on donors’ financial resources. Donor engagement that optimizes donor retention requires data and analytic [...]

By |2020-01-28T12:12:46-05:00January 28th, 2020|Donor Engagement|