How to Understand Your Donors

Ever wonder what your donors are thinking? Sometimes, we slip into a mindset of “them and us.” Where we’re the insiders who work and donors are the outsiders who give. And while both are important, they must be different, right? Maybe not so much. And your fundraising success may depend [...]

By |2019-06-04T12:15:24-04:00June 4th, 2019|Donor Engagement, Donor Loyalty|

The Surprisingly Smartest, Donor-Centric Fundraising Strategy

When fundraisers get together to talk about donor-centric fundraising strategy they tend to focus a lot on giving gratitude and engaging in cultivation. Rightfully so. However, if that’s all you do, you’re missing something HUGELY important. There’s something more donor-centric than wooing. Asking! In fact, I run a fundraising training [...]

By |2019-05-17T11:09:46-04:00May 20th, 2019|Donor Engagement, Fundraising, Strategic Planning|

4 Principles for Authentic Donor Communications that Build Relationships

Non-profits are operating in a time that is increasingly noisy and fraught with competition for attention. Organizations have taken to using frequency and volume of communications to capture that attention. But as I tell my students and clients, trying to be the loudest megaphone is not a viable strategy for [...]

By |2019-05-01T07:59:11-04:00May 1st, 2019|Donor Communications, Donor Engagement, Storytelling|

Content that Builds Your Organization’s Narrative and Donor Relationships

At this point, it may be safe to say that we know the value of content for our organization’s fundraising program. Content – especially for annual giving donors – helps us build relationships by thanking, stewarding, and cultivating donors. It’s content that does the legwork when we can’t make personal [...]

By |2019-04-02T11:08:43-04:00April 3rd, 2019|Donor Communications, Donor Engagement, Storytelling|

3 Tips for Building Better Donor Relationships

Through the introduction of text-to-give, social media fundraising, and online giving, combined with the chance to reach thousands of your targeted demographic with $20 in Facebook ads, people wonder if the time-consuming efforts of getting to “Know-thy-donor” and relationship building are still worth it. Can’t an organization raise more just [...]

By |2019-03-12T12:32:35-04:00March 13th, 2019|Donor Communications, Donor Engagement, Major Gifts|

Donor Cultivation is a Terrible Thing to Waste

The early months of the calendar year tend to be when nonprofit staff turn their minds towards donor cultivation. The year-end fundraising frenzy has abated and the time feels ripe for hosting house parties, behind-the-scenes tours, getting-to-know-you coffees, and cultivation events. Noble pursuits. But… don’t lose sight of why you’re [...]

By |2019-03-04T14:17:23-04:00March 5th, 2019|Donor Engagement, Fundraising Events|