Did you know as many as 81% percent of new donors don’t return to give again? And only 43% of all donors remain loyal? Do you know what your retention rates are or how to increase donor loyalty? The sorry state of donor retention has been a topic of discussion [...]
This is part 2 in a 3-part series. Read part 1. Stay tuned for part 3. From my perspective, there are three pillars of transformation required of nonprofits that want to thrive in the post-disruption, post-COVID economy. In the first article of this three-part series, I explored why digital transformation [...]
The most effective type of donor cultivation is a donor-centered approach. In this donor-centered approach, nonprofits seek to discover as much as they can about the potential donor. It's not wise to rush the discovery process. Like an onion, it needs to be peeled one layer at a time. So, [...]
As COVID-19 took hold of the country, your organization had to undergo a pretty drastic change. Deciding whether to cancel your events or move them to the virtual sphere was just one of the many great challenges in 2020. In 2021, the coronavirus vaccine is available, and with it being [...]
Unless you’ve been living under a rock for the past few years, you’ve inevitably encountered the phrase “donor-centric” in the context of nonprofit fundraising. Apart from being one of the most ironic terms in the business—shouldn’t every organization that relies on funding from donors be focused on...donors?—its meaning has gone [...]
Framing the Extraordinary Within the Ordinary to Cultivate Connection and Build Engaged Case Studies As non-profit professionals, we know how important storytelling and personal case studies are to cultivate connection to our audience with our mission and raising money. Stories help create relationships. Stories help facilitate familiarity. Storytelling is something [...]
Show Don’t Tell in Nonprofit Communications Choosing the right digital medium for fundraising ventures has never been so important. With the entire world online and on social media daily, using visual storytelling will help your nonprofit connect with the right supporters. There are many options when it comes to visual [...]
Discover the Five Basic Story Types to Inspire Your Audience into Action and Get Your Nonprofit Creative Content Juices Flowing When searching for inspiration for your next newsletter, e-mail, or public appeal, consider examining the five tried and true story types to get your nonprofit creative content juices flowing. The [...]
How-To Write a Stellar Opening Statement That Will Draw Your Nonprofit Audience's Attention in Immediately What is the difference between content that captures your nonprofit audience's attention and draws them in and content that people just scroll past or send to “spam?” It’s all about the hook. A hook is [...]
Empathy in All and All in Empathy: Part 1 "You never really understand a person, until you consider things from his point of view, until you climb into his skin and walk around in it." Atticus Finch, To Kill a Mockingbird Think about your e-mail inbox. How many of the [...]
As non-profit professionals, we know that dedicated supporters and volunteers are the lifeblood to our charitable organizations. It's so important not to let their role be taken for granted, and let's be honest, it's not unknown for the those of us within a busy nonprofit to innocently overlook the everyday [...]
Now that you have set some priorities in your strategic planning and are building your sustainability, let’s focus on capturing the attention of your nonprofit's audience online. We all know that there is a lot of information shared through digital content, but it is important to understand how best to [...]