Donor Engagement

Beyond “Donor-Centric:” The Risks of Overemphasis on External Partners

Unless you’ve been living under a rock for the past few years, you’ve inevitably encountered the phrase “donor-centric” in the context of nonprofit fundraising. Apart from being one of the most ironic terms in the business—shouldn’t every organization that relies on funding from donors be focused on...donors?—its meaning has gone [...]

By |2021-03-30T13:21:46-04:00March 31st, 2021|Donor Engagement, Fundraising, Partnerships|

20 Solid Interview Questions to Help Your Nonprofit Cultivate Connection

Framing the Extraordinary Within the Ordinary to Cultivate Connection and Build Engaged Case Studies As non-profit professionals, we know how important storytelling and personal case studies are to cultivate connection to our audience with our mission and raising money. Stories help create relationships. Stories help facilitate familiarity.  Storytelling is something [...]

By |2021-02-02T09:12:24-05:00February 2nd, 2021|Donor Communications, Donor Engagement|

A Beginner’s Guide to Visual Storytelling in Your Nonprofit Communications

Show Don’t Tell in Nonprofit Communications Choosing the right digital medium for fundraising ventures has never been so important. With the entire world online and on social media daily, using visual storytelling will help your nonprofit connect with the right supporters.  There are many options when it comes to visual [...]

By |2021-01-22T15:04:02-05:00January 26th, 2021|Donor Communications, Donor Engagement, Storytelling|

How-To Get Your Nonprofit Creative Content Juices Flowing with the 5 Basic Story Types

Discover the Five Basic Story Types to Inspire Your Audience into Action and Get Your Nonprofit Creative Content Juices Flowing When searching for inspiration for your next newsletter, e-mail, or public appeal, consider examining the five tried and true story types to get your nonprofit creative content juices flowing. The [...]

By |2021-01-17T19:01:56-05:00January 20th, 2021|Donor Communications, Donor Engagement, Storytelling|

3 Tips to Hook Your Nonprofit Audience’s Attention from the Beginning

How-To Write a Stellar Opening Statement That Will Draw Your Nonprofit Audience's Attention in Immediately  What is the difference between content that captures your nonprofit audience's attention and draws them in and content that people just scroll past or send to “spam?” It’s all about the hook. A hook is [...]

By |2021-01-11T14:08:22-05:00January 12th, 2021|Donor Communications, Donor Engagement|

Putting the Thank You Before the Next Please: How-To Spotlight Nonprofit Supporters in a Meaningful Way

As non-profit professionals, we know that dedicated supporters and volunteers are the lifeblood to our charitable organizations. It's so important not to let their role be taken for granted, and let's be honest, it's not unknown for the those of us within a busy nonprofit to innocently overlook the everyday [...]

By |2020-11-16T14:30:08-05:00November 17th, 2020|Donor Engagement, Storytelling|

Capturing the Attention of Your Nonprofit’s Audience Online

Now that you have set some priorities in your strategic planning and are building your sustainability, let’s focus on capturing the attention of your nonprofit's audience online. We all know that there is a lot of information shared through digital content, but it is important to understand how best to [...]

How to Create Quality Nonprofit Content: Get Your Audience to Consistently Open, Click, and Engage!

As a non-profit professional, you know how important it is to have continual contact with your constituents. But you’re struggling to know what to say. How do you create quality nonprofit content to connect with your audience and keep them engaged?  Quality nonprofit content can often be broken into three [...]

How to Avoid Being a “Spammer” or Being Forgotten: How Often Should Your Nonprofit Keep In Touch?

Communication is crucial for nonprofit success. Learning how to attract, appeal and engage supporters is the life-blood of an organization. In a virtual world, a major amount of relationship-building is now done online.  This has nonprofits asking the questions: How often should I be contacting my constituents?  How can I [...]

By |2020-10-27T08:26:18-04:00October 27th, 2020|Donor Communications, Donor Engagement|

A Beginner’s Guide to Conducting Great Nonprofit Storytelling Interviews: 6 Tips for Success

Narrowing the emotional distance between your nonprofit and your donor audience can be done very effectively through storytelling. But to tell a good story, you have to get a good story. You have to set up storytelling interviews. This is most commonly done through undertaking interviewers with a supporter, staff [...]

By |2020-10-19T15:29:11-04:00October 20th, 2020|Donor Engagement, Storytelling|
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