Unless youâve been living under a rock for the past few years, youâve inevitably encountered the phrase âdonor-centricâ in the context of nonprofit fundraising. Apart from being one of the most ironic terms in the businessâshouldnât every organization that relies on funding from donors be focused on...donors?âits meaning has gone [...]
Framing the Extraordinary Within the Ordinary to Cultivate Connection and Build Engaged Case Studies As non-profit professionals, we know how important storytelling and personal case studies are to cultivate connection to our audience with our mission and raising money. Stories help create relationships. Stories help facilitate familiarity. Storytelling is something [...]
Show Donât Tell in Nonprofit Communications Choosing the right digital medium for fundraising ventures has never been so important. With the entire world online and on social media daily, using visual storytelling will help your nonprofit connect with the right supporters. There are many options when it comes to visual [...]
Discover the Five Basic Story Types to Inspire Your Audience into Action and Get Your Nonprofit Creative Content Juices Flowing When searching for inspiration for your next newsletter, e-mail, or public appeal, consider examining the five tried and true story types to get your nonprofit creative content juices flowing. The [...]
How-To Write a Stellar Opening Statement That Will Draw Your Nonprofit Audience's Attention in Immediately What is the difference between content that captures your nonprofit audience's attention and draws them in and content that people just scroll past or send to âspam?â Itâs all about the hook. A hook is [...]
Empathy in All and All in Empathy: Part 1 "You never really understand a person, until you consider things from his point of view, until you climb into his skin and walk around in it." Atticus Finch, To Kill a Mockingbird Think about your e-mail inbox. How many of the [...]
As non-profit professionals, we know that dedicated supporters and volunteers are the lifeblood to our charitable organizations. It's so important not to let their role be taken for granted, and let's be honest, it's not unknown for the those of us within a busy nonprofit to innocently overlook the everyday [...]
Now that you have set some priorities in your strategic planning and are building your sustainability, letâs focus on capturing the attention of your nonprofit's audience online. We all know that there is a lot of information shared through digital content, but it is important to understand how best to [...]
As a non-profit professional, you know how important it is to have continual contact with your constituents. But youâre struggling to know what to say. How do you create quality nonprofit content to connect with your audience and keep them engaged? Quality nonprofit content can often be broken into three [...]
Communication is crucial for nonprofit success. Learning how to attract, appeal and engage supporters is the life-blood of an organization. In a virtual world, a major amount of relationship-building is now done online. This has nonprofits asking the questions: How often should I be contacting my constituents? How can I [...]
Narrowing the emotional distance between your nonprofit and your donor audience can be done very effectively through storytelling. But to tell a good story, you have to get a good story. You have to set up storytelling interviews. This is most commonly done through undertaking interviewers with a supporter, staff [...]
As the town crier for donor love, I have a healthy obsession with donor stewardship. I love finding free and inexpensive ways to virtually steward donors with a personal touch. Why the obsession with stewardship? In a word: retention. According to the Fundraising Effectiveness Report, only 19% of new donors [...]