Donor Communications

Nonprofit Communications Plan: How to Identify an Audience and Create an Avatar

This is part 2 in a 4-part series. Read part 1 here.  Any experienced marketer would tell you that understanding one’s audience is key to success in communication. When creating a strategic communications plan, it's important to identify your goals for each particular communications effort. After you identify the goals [...]

By |2021-06-03T15:14:11-04:00May 25th, 2021|Donor Communications, Strategic Planning|

Donor Appreciation: Creating a Strategy (And 22+ Ideas!)

Your donors are the ones who make your organization’s mission possible. They fund your programs and ensure you’re able to continue the amazing work that you do on a daily basis. With all they do for your organization, are you thanking them thoroughly enough?  Nonprofits that don’t adequately show appreciation [...]

Strategic Communication: External Nonprofit Communication

Once you and your team have worked together to fine-tune your internal nonprofit strategic communication initiatives by constructing a mission statement, vision statement, and identifying your core values, you can now start to strategize your external nonprofit communication efforts. There are several forms of external nonprofit communication which include: Website [...]

By |2021-04-21T10:36:01-04:00April 27th, 2021|Donor Communications, Strategic Planning|

Nonprofit Strategic Communication: Internal Branding and Messaging

If you are working to master the messaging of your mission to share with the public, start by looking within. Sounds very spiritual doesn’t it? But really, good nonprofit strategic communication begins within an organization before ever setting out to share with everyone else.  Before you communicate with an audience, [...]

By |2021-04-15T12:04:24-04:00April 20th, 2021|Donor Communications, Nonprofit Brand|

Creating Story-Worthy Nonprofit Content: Do Something Good to Share Something Good

Are you struggling to come up with fresh and interesting story-worthy nonprofit content to share with your constituents? As nonprofit professionals, the chances are excellent that you are doing great work each and every day. However, it’s also possible your communications feel slightly stale if you are sharing the same [...]

Leveraging the Impact of Your Stories: How-To Help Your Nonprofit Success Stories Get Greater Reach

So you’ve done the hard work of obtaining a quality mission-story for your organization. You’ve identified the “character” or person you serve, the struggle they’ve faced, the goals they want to achieve, and how your organization helped create change for them. You’ve shared your nonprofit success stories and gotten a [...]

By |2021-03-18T15:15:26-04:00March 23rd, 2021|Donor Communications, Storytelling|

Back-To-The-Basic Techniques for Social Media: How-To Use Social Media to Spread Your Mission and Message

As nonprofit professionals, oftentimes one of our greatest tasks is advocacy. We know we need to raise awareness and educate the community about our causes in order to seek the support we need. In this digital day and age, there are more opportunities than ever to reach who you are [...]

By |2021-03-11T15:31:52-05:00March 16th, 2021|Donor Communications, Social Media|

The Do’s and Don’ts When Thanking Donors

Does thanking donors really pay dividends? Yes!   According to Penelope Burk’s annual donor survey, 90% of donors say that the thank you letter is the single most important and influential communication they ever receive from not-for-profits they support. In research conducted by Professor Adrian Sargent donors have a higher recall [...]

By |2021-03-19T11:40:23-04:00March 10th, 2021|Donor Communications, Donor Loyalty, Gift Acknowledgment|
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