Are you finalizing your direct mail year-end appeal? Just a few simple edits could help you raise more! If your year-end appeal hasn’t gone to print or your year-end email appeals are still in the draft folder, these tips can guide you through a few last-minute changes. Your appeal letter [...]
Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach, also known as Charity Clairity. Today's question comes from a fundraiser who is worried about sending mail through the USPS right now. Dear Charity Clairity, I’m curious what others are doing [...]
Many nonprofit professionals greet nonprofit annual report creation with groaning and moaning. This is because these reports have a bad reputation. These reports considered a time suck and poor use of funding. However, it doesn’t need to be that way! Your nonprofit annual report, when well-crafted, can be a vital [...]
If your experience is anything like mine, then your direct mail appeal is probably a large source of income for your nonprofit. Or maybe you wish it was a larger source of income than it currently is. Here are four practical steps that you can take to improve your direct [...]
Year-end brings the largest flurry of direct mail within the nonprofit sector. Most charities rely on the final two months of each year to achieve more than 50% of the funding of their mission. Â New research confirms a course of action that can increase the results of those year-end [...]
It’s been said that there are only two guarantees in life: death and taxes. While the latter isn’t much of an issue for 501(c)(3)s, the former definitely is. […]
There seems to be as many theories regarding nonprofit direct mail as there are about the weather. No other area of today’s fundraising world has as many consultants and “experts” making their opinions known on a single subject. […]