For Nonprofits, More Donor Data = More Money

As expectations increase for more sophisticated development strategies and tactics that win and keep donors engaged with organizations, donor data plays an increasingly influential role in the nonprofit landscape. The good news is that most nonprofits already have excellent record-keeping practices in place thanks to the integration of CRM and [...]

By | 2018-11-14T15:19:16+00:00 November 15th, 2018|Data, Data Management|

[FREE DOWNLOAD] A Beginner’s Guide to Finding The Best Donor Prospects Hidden In Your Database

Prospect research is difficult. Asking for upgrades, major gifts and bequests is something that every fundraiser wants to do. But identifying the best supporters in your lists for those types of asks can be an even bigger challenge than the ask itself. Oftentimes we look only to the wealthy. But [...]

8 Over-Looked Donor Prospects Hidden In Your Database, Just Waiting to Give More

There's little argument that long-term, loyal donors are your best prospects for things like major gifts and planned gifts. Monthly donors, active volunteers, current and former service recipients, and the securely retired (especially the childless and empty-nesters) are also great prospects. But who else might be lurking in your donor [...]

3 Summer Donor Database Cleaning Tips

For the typical nonprofit, the majority of individual donors will send in their money during the fourth quarter of the year. That means we're quickly approaching the time when you need to have your database and procedures in place for the giving season. Use the slower period between June and [...]

By | 2018-06-03T16:12:13+00:00 June 4th, 2018|Data Management|

What’s Your Donor Data’s Legacy?

The most important fundraising tool you have at your disposal is your donor database. It is your organization’s history. It can tell you who your friends and most loyal supporters are. Through thick and thin it sticks with us and makes it possible for us to be effective fundraisers. It [...]

By | 2017-06-10T18:21:35+00:00 July 15th, 2016|Data Management|