In 2015, we published over 250 blog posts, containing how-to’s, opinions and best practices from experts here internally and some of the best fundraising consultants and practitioners in the sector.
Those that struck a chord were widely read, shared and discussed.
We wanted to share with you the three most popular blog posts of 2015, based on views and shares. We’re looking forward to sharing even more great content with you in 2016!
Our most popular post from the year came from Adam Clevenger, CFRE, the Director of Development for Indiana Repertory Theatre. In it, he uses the book The Day the Crayons Quit to frame different types of personas for your donors and volunteers, and offers suggestions for how each should be treated.
Whether it’s because they felt guilty of or annoyed by one of the 11 examples of bad Facebook posts from nonprofits that our own Steven Shattuck outlines, this post definitely hit some close to home. Read this before you craft your next Facebook update.
Our annual infographic for the FEP report on donor retention is a can’t-miss. Even though we didn’t see an increase in donor retention like we did in 2014 (for the first time ever!) the stats here didn’t decline too much overall. There’s still a lot of work to be done, however!
We’ll be releasing a new infographic later this year when the 2016 report (covering calendar year 2015) is released.
This infographic, based on the advice of world-renowned donor communications expert Tom Ahern, illustrates the core components of an effective appeal letter. Despite being published in 2013, it was still viewed and shared more than any of the three posts above.
For further reading, sure to check out our list of 64 must-read fundraising blogs.
What were your favorite blog posts from the year! Let us know in the comments below!