Bloomerang and Givebutter bring you a virtual giving experience unlike any other. Learn how you can sell tickets, stream your event, and collect donations – all in one place, all in real-time. Givebutter makes it easy to share your virtual event with anyone, then stream from anywhere and embed it right on your Givebutter campaign page on the day of the event.
Diana: So good afternoon again, everyone. Welcome to Bloomerang Academy, and thank you so much for joining us today. Today we’re talking about Bloomerang’s integration with Givebutter and how you can use Givebutter for your campaigns and your virtual events and how you can set all that up and how that’s brought into Bloomerang.
We have as our guest presenter, Max Friedman. Max is the CEO of Givebutter, an online fundraising platform that powers donations, campaigns, and events for thousands of nonprofit organizations. Givebutter was founded in 2016, and already it has become one of the fastest-growing and best-rated nonprofit technology platforms out there. We love working with them because we feel that they have the same passion as we do for helping nonprofits like you.
So, without further ado, here’s Max. Please give him a warm welcome. Thanks for joining us today, Max.
Max: Thanks, Diana. No, thank you so much. It’s been just a few weeks since I got to spend time with many of you about Givebutter in general. I’m really excited to dive more into virtual events. We had just launched some new virtual event features, and some Bloomerang customers have already gotten to take advantage of that as well as a host of other things that Givebutter gets to do. And it’s been such a pleasure and an honor to get to work with your amazing team over at Bloomerang, Diana and Jess, and all of your incredible customers. So thank you and thank you for this opportunity.
So I am going to see if I can grab control on the screenshare side of things. And there we go. Oops, sneak peek. All right. So I’m going to go into the present and head over to the kickoff.
So I love starting with this guy. It’s our little Bloomerang Givebutter mascot. We’ve got Mr. Butter right there in the middle, Givebutter’s mascot right in the center of Blossom, trying to help you steward those donors along with Givebutter helping you acquire those donors, and we will talk a lot about that type of thing today. I’ve gotten some requests for T-shirts with this TVB. If you would like one, let me know. Maybe we can make that happen.
So, for today, I really want to make this a valuable hour for you, and I really appreciate you spending time with me. So I’m going to do as best as I can to pack in a lot of valuable content. But also if you have questions, please let me know. And I’d love to answer them both now and after, but I’ll get to them.
So I’m going to start with the world’s fastest introduction to everything about Givebutter just to kind of put everything into context. But then I want to spend the bulk of the next 20 minutes actually diving right in and creating a virtual event in real time. In that 20 minutes, I will create an event and also go live and show you what it actually looks like to go live from a Zoom call to a Givebutter campaign, raising money all in real time.
And then I want to show you for 10 minutes just some success stories, get a little virtual event inspiration for what we’ve already seen on the platform and some things coming up as well some common questions that you might be asking yourself about your own virtual events.
And then we’ll get started showing you what it looks like to actually launch your own. So really, practically, like, once you are like, “Okay, this is cool. I’m excited. I want to launch an event. How do I do it? What are the next steps? And how does it integrate with Bloomerang?” I’ll spend about 10 minutes talking about that. And then, of course, I want to leave some time for questions if you have them.
So let’s get started. So Givebutter is built on sort of three core ideas. We want to help you raise more, pay less, and give better. And that’s really where the name comes from. Givebutter is a better way to give. We want to build a fundraising technology that is affordable, accessible, modern, and effective for you to help you raise more money from your supporters.
We have a lot of things that we do, everything from accepting Venmo and PayPal and Apple and Google Pay to enabling you to run peer-to-peer fundraising campaigns and sell tickets to events and a platform that’s sort of just the underlying infrastructure for all things at Givebutter. Today I want to talk about two things in particular that we launched around a month ago from now, and those are live streaming and virtual events, which fall under fundraise, the ability to live stream on a fundraising campaign page and do all the sort of aspects of peer-to-peer, just having a supportive feed, doing automated email marketing and such, and also do virtual events with e-tickets, and the ability to sell a virtual ticket to an online event instead of a physical ticket to an in-person event. And so I’m going to quickly walk through what each of those products are to kind of put everything into context for what we’re talking about today.
So Collect is that simple, but powerful donation form to help you collect payments online. It comes with all the functionality you’d want out of a payment form and more. Really simple, easy to get started with product that’s just really like a low, no-frills form for you to process your payments. It can almost be like a replacement . . . It can be a replacement for your Donate button on your website and just an easy way to collect dues, donations, and all sorts of payments online. It can be embedded directly on your website without getting redirected.
And every product hereafter it sort of builds on each other. So the same donation form that you see here is the same form that’s sort of embedded within this Donate button up here. But with all these amazing fundraising elements built-in as well, a personalized page with a goal bar as well as part of the larger campaign, peer-to-peer fundraising, you see the team members down here, a supporter feed that’s really engaging with images, GIFs, drawings, the ability to love donations, and a lot more that you can do on this page. And on each of these, and you’ll have access to the slides after, you’ll see each one of those features are the key highlights on the left and some awesome examples of customers who’ve used this product in action over here on the right. See a demo, you can also learn more, those links below.
And then events is sort of the third product in that stack, which is, again, everything that you’d see with the donation form on a fundraising page, but with ticketing built on top. So you can do paid and free tickets, promo codes, ticket scanning for physical events once you can do those again. And this is where the virtual event piece comes into play as well, where you could actually sell e-tickets not to a physical event, but a virtual event. Then again, you can see examples over here.
And all this is built inside the Givebutter platform, the dashboard that houses all that campaign management functionality. So Givebutter is a self-serve platform. You can actually do pretty much everything that you’re seeing here today, because you’ll see me do it, yourself inside of your dashboard on Givebutter and manage and track and grow your campaigns over time with the help of our good friends over at Bloomerang.
And that leads me to the last one, which is not necessarily its own product, but a combination of features, which is what we call live stream fundraising. It’s not just about live streaming, it’s about real-time fundraising. So you’ll see on the right side those donations coming in. And then in a real example, you’d see this goal bar being updated as well. And so as those donations come in, you’ll be able to also see a real-time event happening, something that’s being streamed in real time with the real-time aspect of donations.
And there’s a lot of different ways that you can set this up, but I love this GIF because it sort of shows it all happening at once. But it comes with all these different features kind of put together. You can do live streaming, public and private events. And I’ll explain what the difference is there in a bit. Virtual event ticketing, real-time supporter feed, real-time goal bar, and then it’s compatible with a bunch of different streaming platforms. And we’re seeing so many cool and exciting use cases, some of which I’m going to go through shortly.
So now I want to actually go through that and show you what that would look like. So I’m going to switch out of here.
First, I’ll start here. So this is sort of a sneak peek at what’s launching soon. It’s what we call Giving Hub, which sort of houses all your different fundraising activity on Givebutter. So you have a highlighted campaign here, an event, the Virtual Dance Marathon, nice summary stats, and then all the different fundraisers that you can have on Givebutter.
So I’m going to create, basically, one of these fundraisers, a virtual event within my Giving Hub, my Dance Marathon account here on Givebutter, and you see the dashboard for that account it’s just right here. So I’m going to actually go in and create a campaign. And again, we’re starting at exactly 2:40, and I’ll show you just how fast and easy this is to do.
So once you’ve got your account created, I’m going to go in here. I’m going to create an event. I’m going to call it the “Bloomerang . . .” We already have one there. “Bloomerang Test Virtual Event.” Now, it’s just prefilled text because I tried this once before to make sure it was all going to go smoothly.
So we’re setting up our campaign. We’re populating it here. We’ve already got our title. I’ve got my logo because I’ve already added that to my account. My cover photo I’ve already added to my account. One thing I like to say is that with a lot of these campaigns and events, it can take a little bit longer if you aren’t necessarily sure what you want to put as your logo or your cover photo. That will add time. But since I already have these things here, it’s going to be an absolute breeze.
So when I created that campaign, it already actually generated me a link, and if I click that here, you’ll see my sort of template page. It’s already populated. I’ve already added a story section to my account, which just gets inherited at the campaign level. I’ve already been added as a team member, and I’ll show you how we can turn that on and off.
So now that we have our event, we’re going to want to add our event details. So I’ll head over to the Events tab. But this is not an in-person event, right? We’re making a digital event. I’m going to name the event “Virtual Dance Marathon.” And I could add event details here as well, but I’ll just save that for now.
And then down here, we’re going to give it a start time and date. Let’s say this is going to happen in two weeks, you know, give a little lead time, June 2nd. Let’s make it in the afternoon, say 5:00 p.m. And it will run until June 2nd at 6:00 p.m. Save that.
And if I head back to my page, we’ll refresh. We’ll see now that the event details have been added here to my page. And anyone that purchases a ticket now will be sent this information via email. They’ll have access to that as well as the ability to add this to their calendar both from their page and their email really easily.
And now is where the fun part happens. So we have the ability to embed our live stream, but, obviously, we’re not ready for the event yet. It’s not June 2nd, so I’m just going to continue to fill out my page in the event details.
So ticket types. So we’ve got to think about, “Do we want to have a free event, a paid event?” You might be thinking about, “Well, we had our gala and those were different sponsorship tiers.” And all that stuff is stuff I’m going to get into a little bit more later.
But for the purposes of this example, I’m actually just going to make this a free registration. I don’t even technically need the word “free” there because I’m just going to indicate that it’s free. And I’m going to say, “Join us for a fun-packed hour with our community.” And one thing I’ll also add actually is, “Donation is optional to attend.” I don’t need to add that, but I’ll show you where that fits in in a sec.
Again, now if I head back . . . Oop, seems to get in the way here. If I head back to my page and refresh, now the Donate button, I don’t know if you can see it, but changed from just Donate to “Donate & Tickets.” So, now if I click that button, I’ll see an option for “Free Registration” or “No thanks. I’d just like to donate.” But if I actually want to come to the event, I’ll choose one or as many ticket types as I like, Continue, add my information. Continue.
And here’s that part where I can add an optional donation. And this is one thing I love stressing that’s so great about Givebutter’s events product is that we really focus on increasing the amount that you raise from your events, not just your virtual events, of course, but this is something that we already had built-in for our physical events too. Over 60% of attendees on Givebutter just by including this slide will donate an additional $10 or more. And so we really, really, really focus on this, not just for your one-time donors, but for your monthly donors too, all built with those peer-to-peer fundraising aspects should you want them.
So, here, I’ll actually just make a small $10 donation to myself. I’ll continue. And I could go through to register for the event. Actually, I’ll just do that right here, and then I’ll show you what it looks like in real time. Boom, boom, boom. All set to go. I have my free registration and optional donation, low fees, which I’ll discuss towards the end, and an optional tip to Givebutter to help us provide this free and low-cost platform. And I’ll just talk more about how you can remove that should you want to at the end as well.
But for now, I’m going to pay with Google Pay very quickly. I’ll make sure that my payment information is correct. I’m going to switch this over to my test card for quick checkout. And that will process right there to the page. So now I’ve registered for the event. You see my ticket purchase come through here. Donate to myself, very meta.
But now we’re getting ready for the actual event. So we’ve got our event details here. People are starting to register. They’re getting excited. And now let’s say that June 2nd is approaching. Okay. And there’s a little bit more I can do with this page that I didn’t touch on. You could update the story with videos and images. I can add a little bit more to the Details tab. I might want to add a fundraising goal. It’s simple as entering that right there. I might want to set a theme color, make that green or enter my own and save that.
Again, head right back, refresh. And that existing donation was already added to my goal bar progress. The goal and my primary color and my buttons was already modified to look more like my brand and my nice green color. So page is looking good. I’m feeling excited about it.
Maybe I’ll add a quick subtitle. That’ll show up right over here. But again, I just want to show you just how easy some of these things are to add to the Givebutter page, all mobile friendly and optimized for that.
Sharing my campaign couldn’t be easier as well. Let’s say I want to customize my URL, I’ll put virtualdancemarathon2020. Now, I’ve got a nice custom link. It’ll get updated. So I can get rid of that. Virtual Dance Marathon.
I can embed this form, this part right on my website, which will get updated on the page. And I can even add a text to donate short code, so I could put “DM2020.” And this is our demo site, so I hope this works. There we go. And now anyone could text this 202 number. Again, it might not work because this is our demo site. But if you texted this number to this code, it should automatically send you to this campaign page, which is a great feature that we include completely free, included with the Givebutter base account that you can sign up with today and use that and a couple of other nice features.
But again, these are all just settings I wanted to quickly highlight, a custom thank you message I want to be sure to add. Custom donation amount. So let’s say we make $100 the optional donation, or let’s say I wanted to edit some of these so that it’s a higher default donation amount. And I could add a certain impact there like this is a care package. Save that. And now when I get to my optional donation slide, it would show that with this option.
I can add custom fields, make it really personalized. So I can ask certain questions when people go through the flow, and enable a couple of other custom settings, like whether or not I want recurring payments as an option, if I want to enable a faster checkout, whether or not I want notifications, and so on.
But again, this has all happened in, now it’s 8 minutes, less than 10 minutes and my campaign page is looking great and ready to go. So let’s just give that one more refresh and I am getting ready to go live.
The day of the event is approaching. I have prepared. I’ve communicated. We’ve got a ton of registrations as you can see over here. We’re super pumped. And I’m ready. It’s getting ready to go live, and I’m going to ask my very kind and fantastic co-panelist to help me set the stream live.
What’s amazing about Zoom is that they actually have a feature to stream directly from a meeting or a webinar to not only YouTube, but also Facebook Live. And with that, what I’ll be able to do is, with the click of a few buttons, enabled on my profile, my Zoom profile, and then when I’m ready to go live, there’s literally three dots that Diana is going to press, and she is going to click live on YouTube. And once that goes live and she authorizes her account, I’m going to head right over to the Bloomerang videos over here. I’m going to head over to live streams. See, it’s going to take a minute or two to load. So I’ll just want to wait for that, give it a refresh.
And so while we’re looking for that, you know, imagine this was a real virtual event. I’m getting ready to go live. I would leave a buffer of maybe five minutes, play some music. We’re on the stream. We’re getting ready because we don’t know exactly when it’s going to go live. So we want to kind of feel that time. But as soon as I get that thumbs up . . .
Diana: Max, go ahead and try to refresh.
Max: All right. Let’s try hard a refresh. Oh, maybe that’s . . . I think it might have been there the whole time. I was looking over. There we go. It had a nice cover photo, so I was missing it. Thanks, Diana. You’re all over that.
So here we go. Very meta, right? I was just showing you this. Here’s my screen. This is actually the same Zoom call that I am currently talking on. We’re not watching. And so what I’m going to do with this right here is now you’ll be able to see me click over to the video just like I just did. So slight lag, but not bad at all. I’m going to go click that Share button. Actually, I can just grab this link from up top.
I’m going to head over to my event. And again, here’s the current page with the cover photo. Right. I’ll head over here, scroll down. I’m going to host it on my Givebutter page using live stream embed. And to do that, I just go to my Details tab. Instead of a cover photo, like we have here, we’re using a live stream. I’m just going to choose YouTube as my channel, paste in my URL, hit Save, head over here, refresh. And there’s my stream right on a Givebutter page. And if I click it, it’ll be close to real time, so you just saw me go through those steps. And now anyone who is registered for this event will be able to come back to this page at the start of your event and watch in real time as you talk about your amazing organization, your mission, what you’re doing in response to everything going on in the world right now, and have the opportunity to donate right on that page.
So let’s say I don’t want necessarily people . . . The event has already started. Why offer a free registration option if the event is already going on? I can actually just head over to my ticket types, so make that inactive, Save. And now if I refresh, now that Donate button, Donate & Tickets is now Donate. Donate & Tickets is now Donate only.
So as I’m watching this awesome live stream and I’m super excited, I can actually head right here and there’s that custom donation option that I had. Care package. Max Friedman. And I’m going to head through and donate. Let’s say I’m PapaEd. “Go Max. So proud.” Find a GIF because grandpa Ed is really tech-savvy and knows all about the latest and greatest GIF technology. We’re having a dance party. Love that one. He’s going to head through . . . And he’s so on it. He’s got Google Pay. Maybe now he’s going to use a credit card and he wants to dedicate that donation. I’m already crediting Max, but maybe he wants to do it in memory of someone. Put that name there. He could add a recipient to get an email. Just skip that. Pay with card. We’re going to use our test card. And then for some reason, Papp Ed is going to use my information to make things easy.
And we’re going to check out right there, all in real time while the stream is happening. I could even be listening to it while that’s going on. Name field is required. I have a name. Or maybe it’s for up here. Let’s try Google Pay because we’re doing a live demo. I think it’s for this guy here.
Let’s try one more time. Find that GIF. Let’s just get right to it. Test card. Okay. There we go. Thanks, Papa Ed.
And that’s how easy it is to set up a virtual event, go live, collect donations, collect registrations, before, during and after collecting those donations, and see this, you know, coming through in real time and as that goal gets updated as well. Really, really an awesome way to empower your community to support you during a time where you can’t necessarily come together, but you can see not just the people who are supporting, but people joining this live stream.
We’ve seen such amazing use cases in it that I’m excited to show you a couple of success stories with this exact product in a moment. But I wanted to pause here, it’s been about 15 minutes of what I’ve dedicated 20 minutes to. We’ve been able to set up that campaign, go live, collect donations, and get that all going in just 15 minutes, which is awesome. So I will just hit a quick pause, see if anyone has questions.
Diana: Hi, Max. We have a couple of questions here about, are there certain live streaming platforms that’s best used with Givebutter?
Max: Yeah, a great question. I see a lot of success with YouTube I think in terms of reliability. We have had one or two people with Facebook have a challenge just going from Zoom to Facebook. So that’s the only knock I would have between those two, anecdotally. However, a lot of folks have their audiences on Facebook. It’s obviously got that social amplification component. And I’m fairly certain, although this has gone back and forth, that Facebook allows you to now view a live stream without having a Facebook account. I don’t think that’s always been the case, but I would definitely do a little research to make sure that that’s still true. And I’ve seen folks that don’t even use our live stream piece, they actually will go live on Facebook and link back to a Givebutter campaign for the donation piece.
But I think Zoom is really my main recommendation of where to start if you’re thinking about anything that is interactive. So if you’re trying to create a situation where multiple people, not just like me going live on that Zoom call, but multiple people could be joining in and you could have a dialogue. We’ve seen nonprofits have people from all over the community just joining in at different points in time, which I’ll show an example of that in a few minutes. Zoom is like one of the best platforms to do that on.
If you’re just trying to find a really easy way to go live, Facebook is probably the easiest, because most organizations have a Facebook page already, and it’s as simple as start hitting go live, and you have a lot of flexibility there in terms of where you link to. Just, again, the only limitation there is really thinking about, does all of your audience have a Facebook account? And is that the most accessible place for people to tune in to hear what you have going on?
And then the last one, who is also agnostic, would be Vimeo. Vimeo is my recommendation for anyone who’s trying to do anything more advanced. They have a really great product called Livestream as well. That’s really like an in-home, at-home broadcasting studio. You can do some really advanced stuff with it, but . . . And then there’s things like StreamYard, which is sort of a middleman to help enhance what your stream looks like with a banner or something like that.
But I’m happy to go into more detail on any of those specific platforms if you have questions. And then, of course, there’s Twitch, but I’ll stop there and address any specific questions if people have follow-ups.
Diana: Wonderful. And we have some concerns about is this an option for people who might not be very tech-savvy? Would you recommend testing, or can you test the live stream beforehand? Can you do a combination of recorded videos and live stream?
Max: Yeah, a great question. Yeah, I highly, highly recommend doing a test. And what’s actually really cool about a virtual event versus a physical event is that it’s a lot lower overhead to test and it’s very easy to test. So, like, we basically just did a test, and I know that there was a little bit of a hiccup and we’ll look into that, and I think it was because I hit Dedication, but then I didn’t add one. But overall, usability is something that we really pride ourselves on at Givebutter and making it as easy as possible for people of all backgrounds to give and to use the platform.
And again, what’s cool is that I think it makes it even more usable in many regards, because if you’re hosting a live stream that’s different from where you’re collecting donations, it can be kind of confusing. Where am I supposed to go? What’s the link? Givebutter makes it so that you have one link. You share one link, and everything is sort of flowing through the same place. That’s where your live stream is. That’s where your donation page is. That’s where your messaging is. And everything else is just driving you towards one page. And I actually think it really helps simplify that process.
And then as far as practicing, 100% I highly recommend doing a test run, making sure the audio sounds good. I recommend having your own Diana and Jess or Tory to help you as you’re going through the broadcast to make sure things are running smoothly, questions are getting answered, and any, you know, technical things that happen are looked into as fast as possible while someone else is sort of doing the speaking and making sure things are flowing smoothly. But for the most part, those would be my recommendations is, yes, test, do it because it’s easy and low-cost and effective I think, and the product makes it also easier for the user as well to be more seamless.
Diana: Wonderful. Thank you, Max. We’ll let you go on with the presentation, and I’ll get back to answering some questions here.
Max: Awesome. Thank you, guys. Thanks for the great questions. I love it. Awesome. All right. So, we created a virtual event. Now let’s see some real success stories of people who have used this new and innovative product to help raise money from their communities during this time.
So I am really excited to start with this example. It’s this group called Kitchen Rodeo. I like this one because a lot of nonprofits I think right now are thinking there’s a lot of pressure around having a big event. Live stream it sounds intimidating, virtual event sounds intimidating. What could be more of maybe a lower-stakes way to raise money and engage your community without having a big, you know, moving that gala online? You might still want to do that, but how do you sort of spread that out?
Kitchen Rodeo, it’s not necessarily a nonprofit themselves. They’re fundraising for a nonprofit. But they found a really fun way to run these small campaigns with the chef to help basically do an online cooking class, where a majority, if not all, of the proceeds are given to different nonprofits. They’re actually running 29 campaigns. They’re running an average of three to four private virtual events per week on Givebutter, raising around $1,000 each from a bunch of different donors. And it’s just been awesome to see.
So, actually, if I can on each of these, I’ll click over so that you can see what it looks like. Awesome. Now they’re up to 41. So these are all the different . . . They’ve got three going on right now. And also their pictures are just amazing. It looks so yummy. I’m actually allergic to nuts, but I guess that looks good. Banana bacon cake, that’s interesting. Let’s check this one out. I love that.
So they’re doing a private virtual event. What does that mean? Well, they’re actually not live streaming on the Givebutter page. They’re setting it up so that they can embed . . . Oh, sorry, not embed. They can not embed. They can host that privately on a Zoom call. So when someone comes here, they’re not going to be coming back to live stream. They’re setting up all the different donations, like donation tiers, instead of using our optional donation feature, which is interesting.
And then I love this idea. They’re giving this option for people who might not be able to donate anything. They’re giving a limited amount of people the opportunity to come for free. So maybe you can’t afford a minimum $35 donation to attend, but we’re giving a limited number of people the ability to join this class for free, which is awesome. Continue and go through like that.
And again, the way this would work is anyone that goes through this flow and gets one of those ticket tiers for donations would then be sent the details privately. So let’s say they’re hosting those on Zoom. Those details for the Zoom call would be provided after I purchased this ticket. So that’s a great option for anyone who’s looking for a more private or gated experience, where there’s a purchase required in order to attend. Just a different format versus like a publicly viewable live stream. Actually, it’s not necessarily a live stream component here, but it’s still an awesome virtual event.
So lots of really, really cool takeaways here in terms of format, execution that I really, really love about Kitchen Rodeo here. And I’ve got some questions here at the top to sort of think about.
How do I continue to engage my donors virtually? Well, class that’s providing value is such a cool way to do that. Should I require payment? Well, maybe you provide a free option for those who can’t attend. What formats would work well for smaller events? I think this is a really low stakes way to sort of test that out, test out the feel or the interest in virtual experiences where you provide value in exchange for optional donations. I love this. I love this example. Also, I just like cooking classes. I mean, they look amazing. It’s food. Love that.
Cool. So that’s Kitchen Rodeo. Let’s check out another one.
Soaring Spirits. Soaring Spirits hosted a virtual telethon. And I love this quote. “The telethon was the most successful fundraiser we’ve ever hosted in 24 hours across our 12-year history. We’re so grateful to have been able to live stream it from our Zoom to our Facebook page, and from Facebook to Givebutter.”
So Soaring Spirits, they needed a way to bring their community together online. They are a peer support group for widows, and they were looking for a way to . . . They have this awesome camp called Camp Widow. And I mean, their supporter feed just says it all. I literally cried reading some of these amazing messages of support.
So if you check out this campaign on the right, it’s all these donations dedicated in memory and in love. Photos, these messages are just like wow. And they use drawings. They had the whole . . . And pretty much every donation here has got a message or a drawing. It’s truly incredible.
But what they did was they hosted this very long, 2-day, 24-hour Zoom where the different folks from the Soaring Spirits, the nonprofit itself would actually go on and share stories about what Soaring Spirits meant to them, but then invite members of their community one by one at different intervals, like every 30 minutes, to speak. And some of them performed. I watched people reciting poetry. I watched some people singing and playing guitar, sharing stories of their loved ones. It was like a really moving event that they put on, and it was not super highly produced.
They had a Zoom call. They had sort of interactivity between two people both from the comfort of their own homes, and they invited people over the course, as I said, of 24 hours or 2 days to join and to consider contributing. And then they have this . . . What’s so cool about doing it on — this is actually on their Facebook page you see here — doing it through Facebook, and this happens for YouTube too, it lives on after the fact. So, even after the event is over, I could still come to this page and watch this six and a half-hour amazing call. I can jump between. I can see different people. Anyone that join could say, “Hey, come back and check me out. I’m at 3 hours and 30 minutes.” And it’s so cool to see, you know, prominent members of a community join and see them and feel like they’re a part of . . .that we’re all in this together.
I think it’s a really beautiful thing that they did here. And I’m just so happy to see that they were able to do that during a time that they really needed it and have it be so successful I think is really the thing for me.
And something else that I’m going to show you that’s really interesting about the next two examples, this one included, this one being the third, is that this was the first virtual event that they ever did. So that’s something that I’ll show you is the same thing is true. It’s the first virtual fundraiser and the first virtual concert that the next two nonprofits did. But we’re all in this together. And this is something that is definitely new for them, and it was new for the others and it was really cool to see that they were able to have so much success.
So thinking about how long should I live stream for? A lot of people might only want to do 30 minutes, 60 minutes, and really make it highly produced. Another way of looking at it is let’s spread it out. Let’s do this over six hours. Let’s really bring people from all different sides of our community together and give them a platform to speak and share about what the cause means to them. And thinking about what platforms do they use? Facebook was used in this case, obviously, successfully. And then what if I’ve never run a virtual event before? Well, that’s okay. There’s a lot of people in the same boat having success with it, so it’s possible.
All right. This was a really exciting opportunity. This was actually the first virtual event that happened on Givebutter. And the most interesting thing about this one, I think, was the engagement. They were actually . . . BBYO was a conference. Oh, BBYO is a very large Jewish nonprofit, and they have a huge, teen-focused conference annually every year focused on a day of service. And that event was supposed to happen, like, end of March-ish, like, March 20th or so. And they had to go from physical to digital in just a matter of days. And you’ll see that in this quote. “We had never run a virtual fundraising event prior to working with Givebutter. We couldn’t be happier with the results. Our event needed to go from physical to digital in just a few days, and the platform far exceeded all our expectations.”
So, obviously, we’ve got a lot more time here, and this was a while ago. Relatively, everything feels like everything is Groundhog Day. But with them, it was really urgent. They were trying to move very quickly, and they wanted to provide an opportunity for their organization to give back and provide an outlet for service. That was a huge component of their annual conference. And so they had a 5,000-person conference was canceled just days before it supposed was to take place. And they held a series of virtual events in parallel to a peer-to-peer fundraising campaign on Givebutter, and they live streamed a component of that. So they had 2,500 participants across Zoom and Facebook, five-day turnaround, and, again, it was their first virtual fundraiser and very, very happy with the results. You can check out a whole case study on it with a video with a member of BBYO talking about their experience. Definitely, I recommend checking that out.
Some questions to think about. What can I do to move my in-person online? Should my virtual event be public or private? They held it publicly on Facebook with thousands of participants tuning in and 500 people on the Zoom call alone. It was incredible. And then how quickly can I launch a virtual event? Well, just like I showed you, it could take, you know, 15 minutes or maybe 30 minutes to get there as I just demonstrated. BBYO was able to do it in five days with thousands of people involved, so pretty cool example of those things there.
One more for you. Our really good friends over at Trinity Habitat for Humanity used Givebutter recently to launch a virtual campaign component of their ongoing build back campaign around Giving Tuesday now. I will just read these . . . These quotes are just awesome. They make me smile.
Mark, the Development Director over at Trinity said, “We have so many people who asked us: ‘What is this GiveButter thing that you’re using?'” And he said, “We love to share it. And to have a platform like this at an affordable price is just really important, so thank you.”
Mark put together this amazing video. This is actually a video here, so if you do click through the slides to check out the case study, this video is like a 30-minute just like tutorial on pulling off a successful peer-to-peer virtual fundraiser. Right now I think the way that they pulled this off was just brilliant.
Let’s check out their page. So they call it the Habitat Builds Back. They have this amazing video where Mark goes through and he’s basically saying, “Hello. Let’s check out what’s going on in our community right now.” He actually hops in his car, socially distant, of course, he says. Says hello to all the different . . . And not all the different, but a couple of different stories and members of the community who they benefit, that they work with, that they’ve helped build homes for and how it’s impacted their lives, and gets a very quick catch-up on how they’re doing right now with everything going on. And the fact that they have this roof over their head has been so important right now. And it was really, really, really moving. And they were able to get to $115,000 very fast with peer-to-peer being a huge part of that.
And as part of the event, what they did was they actually held a virtual concert. So it was an ongoing campaign, but then at Tuesday, May 5th, Giving Tuesday now, at 8:30 p.m. they had Wayne Williams join on and on this page replaced this video with an awesome live stream from Wayne Williams going live, and people were able to donate during that, in one place with a virtual online, live streaming component.
So, again, it doesn’t need to be the end-all be-all campaign. It can just be a part of it, with everything else that Givebutter has to offer in terms of engagement and fundraising and the supporter feed and the goal bar and all of it can be built into one here.
And then the last thing, the kicker here is this is a matching campaign. So all this money that they’re raising is being doubled. So they were able to convert this $115,000 plus campaign here into a 2X match as their first time they’ve ever done a virtual concert. So really exciting stuff from the Trinity Habitat team and really, really great to see that.
So should I use live streaming? Should I pre-record? Should I do both? Here’s an example of pretty much everything all in one. And do I need to sell tickets? They didn’t. They just basically advertised the fact that they are going live at that time, and it was a great way to drive people to the page without necessarily needing to purchase that ticket, even have a Facebook event that advertises that and linking back to the Givebutter page. And then how can I incorporate live streaming of peer-to-peer? Obviously, you saw a mix of that on there. So, again, really great stuff from Trinity Habitat.
So you might be thinking, okay, this stuff all sounds great. And we got a question about that earlier about what platform to choose. It’s definitely an important consideration. It really depends. Every cause, every organization is a little bit different. I wanted to try to give you really practical steps to get started because it’s not just about the technology. Right? There’s the planning, there’s the coordination, and then I’ll pass it over to Jessica to talk about what happens after your virtual event, what happens once it’s over, and thinking about not just now but long term and what that looks like.
So I’ve got seven easy steps for moving any fundraising event to virtual. This is actually a blog post on the Bloomerang blog. I highly recommend you check it out. It goes in much more detail on each one of these steps, but I’ll give you a quick teaser.
So step one, you’ve got to choose the format, to live stream or not to live stream. Just the structure, right? I talked about a lot of different options. Pre-registration, paid tickets. Should you use peer-to-peer or should you not? These decisions really depend on what makes sense for your organization and your community, and there is no right answer. But you’ve got to choose a format, and it’s flexible. So you don’t have to stick to your guns on one thing or the other. But, you know, one distinction that you might want to make is, should I live stream or should I not? Does that make sense? Should I use pre-recorded video? Should I use video at all? You can run an online virtual event without actually ever necessarily using videos. It sounds weird, but that is an option.
But once you’ve decided if you’re going to use live stream, you should think about a platform. Well, Zoom, YouTube, Facebook, Twitch, Vimeo. There’s a lot. What’s cool about Zoom is that you can actually use multiple platforms, so you could go to Facebook and to YouTube. And then there’s things like StreamYard, which can help you, again, customize what your stream looks like. You could put a banner with text to donate and use Givebutter’s text to donate number You could put a QR code on the corner so it lives forever, and anyone can just hold their smartphone up to the screen, scan that, and head to your donation page right from their phone while they’re still watching the page. That’s a super cool option we’ve seen as well. So lots of options and those are all possible through Givebutter as the host for your fundraiser.
And step three, you’ve got to plan. So you have no physical overhead with a virtual event, so take advantage of that. There’s a lot of options, a lot different ways that you can do it, a day-long event, a multi-day event, a 60-minute event, a 6-hour event. Plan those things out. Think about the fact if there’s no overhead, is there room to splurge a little bit on that thing that you’ve been thinking about investing in that didn’t make sense for the physical event that would be able to accelerate the success of your virtual event? But plan those things out and think about the opportunities that lie in that sort of space.
Promote the event, step four. So we’re going to want to communicate about the event early and often. Obviously, communication is key. One sort of trick here that I like to think about is, how can you leverage prominent members of your community to help you promote your event even further?
So, you know, it’s one thing, you know, we’re going live and we’re a nonprofit, and a lot of people will be excited about that, but what if you know that a well-known Swedish DJ is a big supporter of your nonprofit, could you leverage their sort of celebrity, or even a not-so-famous person, just someone who is like a reputable member of your community, a priest, a leader, an executive, and encourage them to share with their community saying, “Hey, I’m going to be on this. I’d love for you to join me and support.” It’s similar to peer-to-peer where you kind of loop people in and bring them in and increase buy-in by encouraging others to help you with that promotion.
Of course, I mentioned rehearse earlier. Check, check, is this thing on? You definitely want to make sure that you do that. We did that for this webinar. Before we did this, we were a little like, you know, okay, I’ve worked with a lot of virtual fundraisers and I’ve helped people go live, but I’ve never . . .” I wanted to make sure that in a webinar format that we were perfect. And so before this call, Diana, Jess, and I, we got on and we made sure that the going live part was super smooth, and it was. So, definitely, you want to do a rehearsal just like we did and make sure that that part makes sense. And then on Facebook and stuff, you can make it so that it’s not publicly viewable. You can make it only me is seeing stuff. So try that out.
And then step six, go live, obviously. Make it interactive and have fun. Don’t be afraid to make mistakes, it will happen. Be honest. And, you know, lots of, you know, cool tips and tricks in the blog post there that you can check out too.
Follow up, obviously, is super important. So I’m going to pass to Jess to talk a little more about this, but the last thing I wanted to just highlight on step seven is the event does not necessarily end when the live stream goes off. So it’s super important that, you know, this is an opportunity to engage and be with your community, but then don’t be afraid to follow up, make another ask, say, “Thank you.” Ask for feedback, get donations. Ask for advice, get money. Ask for money, get advice. It’s super important to make sure that you’re continuing that line of communication, that the event doesn’t stop with the end of the virtual event.
What’s amazing is that a lot of this stuff is not so dissimilar to a physical event. Obviously, the medium is different, but the same sort of best practices would apply here.
So, yeah, Jess, please, take it away for how we go from Givebutter to Bloomerang and then what happens from there.
Jess: Yeah. Thanks so much, Max. That was awesome. Can you guys see my Givebutter and Bloomerang integration slide here?
Max: Looks good to me.
Jess: Great. Thank you. All right. So you guys can do this. I know it may be new to your organization. A lot has happened over the last few months. We’re all doing things that we never thought we would have to do, but we’re tackling it, you know, head on, and it’s working as Max just shared with you, which is awesome. And with Givebutter, it comes fully equipped with the option to integrate it with Bloomerang.
So, on this slide here, you’re seeing this page over to the right, this picture over to the right here, and, essentially, you can link any of your campaigns in Givebutter with campaigns, funds, and appeals in Bloomerang. And I’m going to show you what that looks like right now. Also, all the information for your peer-to-peer fundraisers gets captured in Bloomerang because you want to make sure that you hold on to those people. They’re the ambassadors of your organization.
So I ran this report before Max created the campaign that he just created, and I’m going to go ahead and click refresh on this report here now, and we’re going to see the additional donations. Maybe I can’t remember who it was that you added, Max. But in any case, in real time the donations will come in. You can see all of those donations in a transaction report in Bloomerang. So, basically, within a few seconds, as soon as the transaction gets entered through the fundraiser and Givebutter, it will come into Bloomerang. So it’s pretty fast.
The other thing that you will be able to do is you’ll be able to click row through row, through any of these transactions and see the details of those. You can add columns, of course, to your transaction report so that you can see if it was created by a peer-to-peer fundraiser, because if it came in through a peer-to-peer fundraising page, then you’ll see that person is soft credited.
So I’m going to go ahead and take a look at a donation over here really quickly that was made by Rachel Vaughn, and Teddy Bayer was the peer-to-peer fundraiser. So I can see that it came in with the Dance Marathon details, based on the campaign fund and appeal that I mapped in Givebutter when I set up the integration there. And all of the campaign’s funds and appeals that are in Bloomerang will automatically appear in the Campaign Funds and Appeals dropdowns in Givebutter, so you don’t have to worry about managing those values in the two systems separately. If there is an existing constituent in Bloomerang for Rachel Vaughn, let’s say that she was already one of our supporters, when she makes her donation through Givebutter, we will be able to identify Rachel and just add that donation to her existing constituent record on her timeline.
So, on the timeline, we can also see that any time an interaction happens with a Givebutter campaign, we are also showing that an email receipt was sent to that person here captured on our timeline. So this email actually went out of Givebutter, because they do have receiving emails that go out for all of the donations. It shows us the transaction ID associated with that receipt so that we can get back to it in Givebutter if we need to.
We are also able to see, when we click on Teddy’s name here, his timeline, which will show all of the soft credits that he has for his peer-to-peer fundraiser. So we can see all of that information here on his Giving Summary as well as on our timeline. So these are all the soft credits that have come in for his Dance Marathon peer-to-peer fundraiser. And, of course, we can create specific reports for all the soft credits for the fundraiser. We can send emails to all of our peer-to-peer fundraisers.
And I also wanted to show you just super quickly here how, while Max was creating the page that he showed you, I went ahead and I took the URL from that page and I just added a button into this Bloomerang email template with a URL to that page. So it’s really easy for you to have all of your Bloomerang constituents in your Bloomerang database and to notify them about any of the campaigns or fundraisers that you’re using with Givebutter. So you can go ahead and connect that information with your Bloomerang constituents very easily by sending an email to all of them or any of the, you know, constituents you think would be interested in supporting it.
So those were the main things that I wanted to mention about our integration. Of course, you can follow up in Bloomerang with your thank you emails, thank you letters, which you definitely want to do. Like Max said, you want to make sure that as these people, as your constituents and these people in the community are supporting your organization that you retain them. That’s where Bloomerang can, you know, really bring home and help tie all of this together for you. It’s amazing to have such a powerful online fundraising platform combined with the tools and resources that we offer in Bloomerang for donor retention and engagement.
So I’m going to go ahead and stop there and hand it back over to you, Max, to bring us home.
Max: Thanks so much, Jess. So I actually realized one step we missed was the slide that Jess showed us, which was the campaign mapping slide. So good stuff. We want to make sure that we head over to our Bloomerang tab in the dashboard and map the appropriate fund campaign and appeal in Givebutter to get those donations mapped over properly to our database. So that was the missing step. Good to get that shown up. So, all right, thank you so much.
So just to bring it home, I wanted to touch on fees. I mentioned that earlier when we pulled up the sort of transaction slide you saw out there. Givebutter has sort of those three products that we went over — Collect, Fundraise, and Events. The fees are stacked accordingly — 1% for Collect, 2% for Fundraise, 3% for Events plus processing fees. Great news is that Bloomerang customers get a special 0% platform fee for general donations. So if you want to use Givebutter for your Donate button, you won’t pay a platform fee.
There is an option to tip Givebutter as you may have seen in the slide. There is an option to remove that for an additional 2% platform fee for Pro customers. So what’s a Pro customer? Well, also a good news, Bloomerang customers, if you sign up by June 1st, will receive Pro at no additional cost.
So Givebutter Base is our base product. You can sign up for free, create an account. There’s no out-of-pocket expense, and you’ll pay the fees that you see here. If you’re a Pro customer, it’s $99 a month normally. If you sign up by June 1st, you will receive Pro at no additional cost.
Bloomerang integration does have a fee for the ability to integrate between Givebutter and Bloomerang, but aside from that all the fees or costs that you need to know about Givebutter are outlined on these two slides in terms of fees and Pro which is included, again, at no additional cost if you sign up on June 1st.
There is a Premium option, which includes some white labeling features, some things like chapter fundraising and other add-ons. You can contact us about any of those questions.
But if you are interested in getting started today, the email to do so is at the bottom down there, firstname.lastname@example.org. If you are interested in adding Givebutter integration to your Boomerang subscription, that is where you would want to get started, this contact thing for our friends over there.
So, just to quickly close, thank you so much. Obviously, these are unprecedented times, but we couldn’t be more excited to work with Bloomerang to help provide you the affordable and effective fundraising software that you deserve. And I really thank you all for making the world a better place and allowing us to play a tiny, tiny role in helping you do that. I really, thank you for spending all this time with me in the last hour. If you’re still here, thank you. And I love getting to know all of you and working with you. I know our team does as well.
My email, Twitter, and LinkedIn are there at the bottom. Please connect with me, email me. If I can be helpful or route you in a certain direction, I’m happy to try to do so. And yeah, thank you. Again, if you have any questions with our little time left, I’m happy to try to answer them.
Diana: Thank you so much, Max. That was a lot of information, but I hope it puts everyone at ease when they’re, you know, thinking about moving over their events into virtual events.
From our poll earlier, it looked like 58% of our attendees today were planning their first virtual fundraising event. So if you guys are still in the planning stages and are looking for a platform and how you can bring all of that back into Bloomerang, Givebutter is a great option for you. As you’ve seen today, it’s pretty easy to get everything set up, and everything gets automatically brought in to your Bloomerang database. So that’s something that we really love. So that’s less work on you, and you can focus on your event itself rather than all of these things in the back end.
Question? Is there anything special we need to do to get the Pro account for free for being a Bloomerang customer?
Max: Nope. Just sign up by June 1st for the Bloomerang and Givebutter integration. It’s a great deal because, you know, it depends on the plan, but for most customers, it’ll be a significant discount on Pro. So you get Pro and you get to integrate with Bloomerang. So just to do that, the only thing you need to do is contact customer accounts.
Diana: Wonderful. Thank you, everyone. If you’re interested to learn more about Givebutter and how you can integrate Givebutter with your Bloomerang database, you can always email email@example.com, and a member of our team will get back to you and all of your questions regarding setup and pricing and we’re very much happy to help you with all of that.
Thank you again, Max and Tory and Jessica for your time today. Thank you, everyone, for joining us. As a reminder, everyone’s getting a copy of the recording and the slides. So don’t worry, you’ll have access to all of these samples that we showed earlier. If you want to check those events out, if you need some inspiration for your own virtual events, that’s going to be available.
Thank you again and have a great afternoon, everyone. Bye.
Max: Bye. Thank you.