Sarah Willey

About Sarah Willey

Sarah Willey, MA, CFRE, SMS is an experienced fundraising professional with a passion for learning, teaching, and building community. She works as a coach and consultant with nonprofits across the US and Canada to build sustainable individual giving programs and write great communications. A lifelong learner, she holds a master’s degree in nonprofit management from Washington University in St. Louis as well as the CFRE certification and a social media strategist (SMS) certification from the National Institute for Social Media, and is now pursuing a Doctor of Business Administration at the University of Missouri - St. Louis and expects to complete her dissertation in 2023. Sarah can be reached at

International Pronouns Day: 3 Ways You Can Celebrate at Your Nonprofit

The third Wednesday of October is International Pronouns Day. The day seeks to make respecting, sharing, and educating about personal pronouns commonplace. In today’s blog post we will examine how we can participate in our fundraising work! What are pronouns?  They are words used instead of a noun in a sentence. [...]

By |2021-10-20T11:14:27-04:00October 20th, 2021|Nonprofit Culture, Nonprofit Management|

Are You Prepared? Responding to Assault Allegations At Your Nonprofit

Is your organization prepared to respond if a prominent staff member or volunteer is accused of assaulting someone in your community? Four nonprofits found themselves in that position this week. Their responses can help other organizations contemplate responding to assault allegations – and how to better prevent them in the [...]

By |2021-02-18T15:54:13-05:00February 19th, 2021|Nonprofit Management, Nonprofit Sector|

Global Community Engagement Day: 4 Reasons to Join a Nonprofit Board

They say, “If you can’t beat ‘em, join ‘em.” Hopefully your relationship with our board isn’t adversarial, but if we’re being honest it’s not uncommon to have challenges! There’s a power differential between staff and the board, especially for staff further removed from the board. But when you join a [...]

By |2021-01-26T15:36:58-05:00January 28th, 2021|Nonprofit Boards, Nonprofit Management, Nonprofit Sector|

A Holiday Movie Lesson for Nonprofits

One of the movies my family watched every year at Christmas growing up was Miracle on 34th Street. If you aren’t familiar with the film, it centers around a new gentleman, Kris Kringle, taking on the job of mall Santa at Macy’s one Christmas season. He claims to be the [...]

By |2021-09-09T12:13:23-04:00December 25th, 2020|Nonprofit Sector|

Ethics and Fundraising During a Pandemic

October is the Association of Fundraising Professionals’ Ethics Month, so let’s talk about something most of our organizations have been doing even more frequently during the pandemic (or crisis, or election, or natural disaster, etc.) and why it’s an ethical issue: making decisions for our donors by neglecting to ask [...]

By |2020-11-04T10:55:38-05:00October 23rd, 2020|COVID-19 / Coronavirus, Disaster Fundraising, Fundraising|

How to Recruit and Activate Volunteers to Help You Raise Money on Facebook this Giving Tuesday

Giving Tuesday is just around the corner, and a great way to make the most of it is to encourage volunteers to raise money for you from their friends on Facebook that day!  In case you aren’t already familiar, Giving Tuesday is a global day of giving that falls the [...]

By |2020-10-21T17:19:10-04:00October 6th, 2020|Giving Tuesday, Social Media, Volunteer Engagement, Volunteerism|

9 Tips for Getting the Most Out of a Virtual Conference

Professional conferences are different in 2020. For those of us used to attending in-person events, a virtual conference can feel like a poor substitute. However, virtual conferences existed before the current pandemic, and will be ever more popular even when we emerge on the other side. I do miss some [...]

Fundraising Conferences Need More Practitioner Presentations – Why Not You?

At many fundraising conferences, attendees say they would like to hear more from their peers sharing what works for them on the ground, in the trenches. The voices of practitioners are often under-represented on the roster. As a practitioner who has spoken many times at fundraising conferences and events, I’d [...]

By |2021-09-13T13:11:09-04:00September 4th, 2020|Nonprofit Careers, Nonprofit Conferences, Nonprofit Sector|
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