Sarah Willey

About Sarah Willey

Sarah Willey, MA, CFRE, SMS is an experienced fundraising professional with a passion for learning, teaching, and building community. She currently works as associate director of annual giving at the University of Missouri – St. Louis and holds a master’s degree in nonprofit management from Washington University in St. Louis as well as the CFRE certification and a social media strategist (SMS) certification from the National Institute for Social Media. She serves on the board of directors of the Association of Fundraising Professionals (AFP) St. Louis Regional Chapter and chairs the AFP Global Chapter Support Committee. She also serves on the board of directors of Missouri Health Care for All and is president of her Toastmasters club. Sarah was the recipient of AFP St. Louis' Outstanding Young Professional award at National Philanthropy Day 2018 and is a graduate of the FOCUS St. Louis Impact Fellows Program. She is now pursuing a Doctor of Business Administration at the University of Missouri - St. Louis and expects to complete her dissertation in 2023. Sarah is always happy to connect with others passionate about all things nonprofit on LinkedIn and Twitter.

A Holiday Movie Lesson for Nonprofits

One of the movies my family watched every year at Christmas growing up was Miracle on 34th Street. If you aren’t familiar with the film, it centers around a new gentleman, Kris Kringle, taking on the job of mall Santa at Macy’s one Christmas season. He claims to be the [...]

By |2020-12-23T08:46:54-05:00December 25th, 2020|Nonprofit Sector|

Ethics and Fundraising During a Pandemic

October is the Association of Fundraising Professionals’ Ethics Month, so let’s talk about something most of our organizations have been doing even more frequently during the pandemic (or crisis, or election, or natural disaster, etc.) and why it’s an ethical issue: making decisions for our donors by neglecting to ask [...]

By |2020-11-04T10:55:38-05:00October 23rd, 2020|COVID-19 / Coronavirus, Disaster Fundraising, Fundraising|

How to Recruit and Activate Volunteers to Help You Raise Money on Facebook this Giving Tuesday

Giving Tuesday is just around the corner, and a great way to make the most of it is to encourage volunteers to raise money for you from their friends on Facebook that day!  In case you aren’t already familiar, Giving Tuesday is a global day of giving that falls the [...]

By |2020-10-21T17:19:10-04:00October 6th, 2020|#GivingTuesday, Social Media, Volunteer Engagement, Volunteerism|

9 Tips for Getting the Most Out of a Virtual Conference

Professional conferences are different in 2020. For those of us used to attending in-person events, a virtual conference can feel like a poor substitute. However, virtual conferences existed before the current pandemic, and will be ever more popular even when we emerge on the other side. I do miss some [...]

Fundraising Conferences Need More Practitioner Presentations – Why Not You?

At many fundraising conferences, attendees say they would like to hear more from their peers sharing what works for them on the ground, in the trenches. The voices of practitioners are often under-represented on the roster. As a practitioner who has spoken many times at fundraising conferences and events, I’d [...]

By |2020-09-04T07:46:44-04:00September 4th, 2020|Nonprofit Careers, Nonprofit Conferences, Nonprofit Sector|
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