About Rodney Frederick

Rodney Frederick is a Senior Account Executive at Bloomerang. Previously, he was Chief Program Officer at Starfish Initiative where he helped double the number of program participants while reducing annual programming costs by 32%.

3 Metrics to Help Measure Fundraising Effectiveness

For many nonprofit organizations, it can be difficult to measure fundraising effectiveness when it comes to strategy. Especially since there is an old-school and misguided belief by many people that fundraising expenses are bad. On the surface, this belief sounds good. Shouldn’t all money in an organization go towards program [...]

By |2018-09-28T08:56:08-04:00September 28th, 2018|Fundraising, Nonprofit Sustainability|

3 Ideas for Leveraging Program Staff for Fundraising

Your program staff can be an invaluable resource to fundraising efforts. The more opportunities you give them to spend time with donor prospects, the better those prospects will understand your mission. Here are three ways to get your program staff more involved with fundraising: 1. Make an introduction to those [...]

By |2021-09-07T11:36:17-04:00February 9th, 2018|Fundraising|
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