Lidia Varesco Racoma

About Lidia Varesco Racoma

Lidia Varesco Racoma of Lidia Varesco Design empowers organizations to make a change through strategic branding and marketing design. She blogs about branding and marketing and leads workshops for nonprofits and small businesses. She is also founder of an online community for moms in business called Biz Mama.

How Nonprofits are Doing Email Marketing Right During a Crisis

Over the last month of shelter in place, I’ve been observing the emails coming through my inbox. Though there have been some that were tone deaf or inappropriate for the current environment, there have been many that were well-crafted and memorable. The ones that have stuck with me were short, [...]