About Heidi Atkinson

Heidi Atkinson is a Product Analyst at Bloomerang. Before joining Bloomerang, Heidi was the Resource Development Manager for Women Aware, Inc., the Development Associate for People & Stories / Gente y Cuentos, and the AmeriCorps VISTA – Communications Manager for Neighborhood Housing Services of South Buffalo. She was also Secretary of the Education Endowment Committee for St. Ann’s Church, and has spent time volunteering at the Potawatomi Zoo and for an immigration program with La Casa de Amistad.

Data Shows The Effectiveness of Personal Outreach to Donors During COVID-19

The personal touch works! A random sampling of about 4,000 Bloomerang customers found that those who reached out to donors personally (phone, email, text, in-person) in March and April 2020 saw significant year over year increases in revenue compared to those who didn't. Those trends continued on in May 2020: Your [...]

By |2021-09-12T11:59:04-04:00May 29th, 2020|Data, Donor Communications, Life At Bloomerang, Research|

Actually, Calling Donors To Thank Them Does Make Them More Likely To Give Again (and Give More)

In today's digital-dominated world, personal touches like handwritten notes and phone calls can break through the noise. Though mostly anecdotal, top fundraisers and consultants have espoused the power of such personal touches, particularly the use of the phone. We even have some data to back it up: McConkey-Johnston International in [...]

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