Erica Waasdorp

About Erica Waasdorp

Erica Waasdorp is President of A Direct Solution, located on Cape Cod, Massachusetts. Erica lives and breathes direct response and fundraising and can be considered a Philanthropyholic. She works with nonprofits all over the country as well as internationally, helping them with their appeals, monthly giving, grant writing and PR. She is also the former US Ambassador for the International Fundraising Congress. Erica published one of the very few books on monthly giving, called "Monthly Giving -The Sleeping Giant." She is a Master Trainer for the Association of Fundraising Professionals (AFP) and she is currently working on her next book "On the Road to Monthly Donor Success in One Hour or Less!"

5 Practical Tips to Start Growing Monthly Giving

If you haven’t seen the results of the 2013 Fundraising Effectiveness Project study from AFP and the Center on Nonprofits and Philanthropy at the Urban Institute, here is the long and short of it: the average donor retention rate is 39%. For first-time donors, the rate drops to 22.9%. These truly [...]

By |2017-06-10T19:29:15-04:00June 18th, 2014|Monthly Giving|