About Erica Waasdorp

Erica Waasdorp is President of A Direct Solution, located on Cape Cod, Massachusetts. Erica lives and breathes direct response and fundraising and can be considered a Philanthropyholic. Erica published "Monthly Giving." "The Sleeping Giant," the "Monthly Donor Road Map" and many other resources on Monthly Giving. She blogs, presents in person and via webinars and she helps her clients with appeals, direct mail and monthly giving. She is a Master Trainer for the Association of Fundraising Professionals and she was the US Ambassador for the International Fundraising Congress (IFC) and she has planned numerous conferences and workshops. Erica loves traveling with her husband, playing golf, dancing, reading, barre classes and more. They have a little tuxedo cat Mientje, two boys and three grandkids.

How Small Recurring Gifts Lead to the Ultimate Gift

If you have some monthly donors now, congratulations. Please allow me to share some recent statistics with you on why these small recurring donors are so powerful: Average monthly gift between $24 and $36, that’s between $288 and $432 a year! Typical way monthly donors pay: 80% credit card, 10% [...]

5 Practical Tips to Start Growing Monthly Giving

If you haven’t seen the results of the 2013 Fundraising Effectiveness Project study from AFP and the Center on Nonprofits and Philanthropy at the Urban Institute, here is the long and short of it: the average donor retention rate is 39%. For first-time donors, the rate drops to 22.9%. These truly [...]

By |2021-07-21T12:47:35-04:00June 18th, 2014|Monthly Giving|
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