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About Claire Axelrad

Claire Axelrad, J.D., CFRE is a fundraising visionary with 30+ years frontline development work helping organizations raise millions in support. Her award-winning blog showcases her practical approach, which earned her the AFP “Outstanding Fundraising Professional of the Year” award. Claire runs “Clairification School” online, teaches the CFRE course that certifies professional fundraisers, and is a regular contributor to Guidestar, NonProfit PRO and Maximize Social Business.

Why You Should Do A Cost-Benefit Analysis Before Throwing Your Next Nonprofit Fundraising Event

I confess to having a love/hate relationship with fundraising events. I love them as a major donor cultivation tool, but I hate them for everything else! At its best, a nonprofit fundraising event is fun. These events divert attention from one-to-one fundraising efforts, which can be intimidating. After all, it’s [...]

By |2021-09-03T12:20:31-04:00September 7th, 2021|Fundraising Events, Strategic Planning|

Giving USA 2021 Key Findings: How to Retain and Upgrade Nonprofit Donors Before Year’s End

If you’re wondering what the future holds for fundraising, you’re not alone. With the COVID-19 pandemic, we’re living through tumultuous times. So much of what we thought we knew about the world has been turned topsy-turvy. What might this mean for philanthropy and fundraising moving forward? There were many at [...]

By |2021-08-25T13:50:54-04:00August 30th, 2021|Data, Donor Retention, Research|

Top 2021 Fundraising Strategies: Mastering an Analytical Approach to Strategy and Planning

This is part five in a six-part series. Read part one, part two, part three, and part four.  In part one of this series, I outlined my top six fundraising strategies for 2021:  Investing in digital-first fundraising and marketing communications Mastering online user experience and messaging Mastering relevant content marketing [...]

By |2021-08-13T14:54:33-04:00August 16th, 2021|Strategic Planning|

Top 2021 Fundraising Strategies: Increase Your Donor Lifetime Value

This is part four in a six-part series. Read part one, part two, and part three.  In part one of this series, I outlined my top six fundraising strategies for 2021:  Investing in digital-first fundraising and marketing communications Mastering online user experience and messaging Mastering relevant content marketing Mastering personalized, [...]

By |2021-08-09T08:19:09-04:00August 9th, 2021|Donor Loyalty, Donor Retention|

[ASK AN EXPERT] What To Do When Lead Development Staff Won’t Leave Their Desk

Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach, also known as Charity Clairity. Today's question comes from a nonprofit employee who wants advice on how to encourage their Development Director to take meetings with major donors.   Dear Charity Clairity, [...]

By |2021-08-06T11:02:17-04:00August 7th, 2021|Ask An Expert, Major Gifts|

Top 2021 Fundraising Strategies: Mastering Relevant Content Marketing

This is part three in a six-part series. Read part one and part two.  In part one of this series, I outlined my top six fundraising strategies for 2021:  Investing in digital-first fundraising and marketing communications Mastering online user experience and messaging Mastering relevant content marketing Mastering personalized, customer-centered philanthropy [...]

By |2021-10-07T11:19:36-04:00August 2nd, 2021|Donor Communications, Nonprofit Marketing|

Top 2021 Fundraising Strategies: Mastering Online Appeals and Messaging

This online appeals post is part two in a six-part series. You can read part one here. In part 1 of this series, I outlined my top six fundraising strategies for 2021:   Investing in digital-first fundraising and marketing communications Mastering online appeals, user experience and messaging Mastering relevant content marketing [...]

By |2021-07-21T14:29:57-04:00July 26th, 2021|Donor Communications, Online Giving|

Top 2021 Fundraising Strategies: Choosing Digital-First Options When It Comes to Fundraising and Marketing

This digital-first fundraising post is the first in a six-part series.  “Every few hundred years there occurs a sharp transformation. We cross a “divide… ACTION POINT: Next time you hear colleagues pounding the table for something that is clearly yesterday’s news, find a way to tell them they need to wake up [...]

By |2021-07-13T16:16:37-04:00July 19th, 2021|Fundraising, Nonprofit Marketing, Strategic Planning|
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