Brian Lauterbach

About Brian Lauterbach

With more than twenty years of experience as a fundraiser, consultant and entrepreneur, Brian has helped hundreds of nonprofits and the professionals who lead them to raise money. Throughout his career, Brian has led the process redesign and integration of fundraising channels that raised $400 million from more than 3 million people. He is the founder of TheNonprophets.org, a 501c3 public charity that provides no-cost and low-cost direct fundraising services to organizations with a small budget but a big vision for their missions and impact.

The Four Year-End Donor Personas, Reasons They Give & Channels to Reach Them

In my last posts, I walked through the factors that should be considered to create your year-end fundraising goal, and followed-up with a practical strategy to level-up results by expanding your army of front-line fundraisers with volunteers. Now it’s time to consider message and channel – and who is going [...]

By |2019-11-25T11:56:17-05:00November 26th, 2019|Donor Communications, Year-End Fundraising|

11 Must-Do’s to Leverage #GivingTuesday as a Kick-Off to a 5-Week Fundraising Sprint

If you're like me, you're starting to think more about the dots between #GivingTuesday and year-end giving – and how fundraisers should leverage #GivingTuesday and year-end to raise more money, and certainly more than we did last year. If you're asking yourself questions like this, you can catapult yourself ahead [...]

By |2019-10-21T15:46:00-04:00October 22nd, 2019|#GivingTuesday, Year-End Fundraising|