Brian Lauterbach

About Brian Lauterbach

With more than twenty years of experience as a fundraiser, consultant and entrepreneur, Brian has helped hundreds of nonprofits and the professionals who lead them to raise money. Throughout his career, Brian has led the process redesign and integration of fundraising channels that raised $400 million from more than 3 million people. He is the founder of, a 501c3 public charity that provides no-cost and low-cost direct fundraising services to organizations with a small budget but a big vision for their missions and impact.

Creating a Strategic Engagement Plan For Your Donors

Just in case fundraising doesn’t have enough variables to manage, there are myriad of external factors, from changes in the economic or political landscapes to viral trends, which may impact your organization’s actual fundraising results. Even with a robust donor-centric organization, a dynamic, enthusiastic team and a solid, vigorous strategy, [...]

By |2021-09-12T11:56:04-04:00February 5th, 2020|Donor Engagement, Donor Retention, Strategic Planning|

[FREE EBOOK] Entering the Era of Donor Engagement

Statistically, only 30% of first-time donors continue to support a charitable organization. Nothing is more costly to your development efforts than a one-and-done donor. Effective nonprofit organizations recognize the importance of good engagement, with an emphasis on donors’ financial resources. Donor engagement that optimizes donor retention requires data and analytic [...]

By |2021-09-13T12:35:41-04:00January 28th, 2020|Donor Engagement|

Embrace “No Ask” Donor Engagement

Everyone has that one wonderful friend or relative that you only hear from when they need something. And usually it’s money. Don’t let your nonprofit be that friend or relative! Donor cultivation events, fundraising campaigns, appeals and special events are all highly effective tactical components of a comprehensive fundraising strategy. [...]

By |2020-06-15T10:15:34-04:00January 24th, 2020|Donor Engagement, Donor Retention|

Creating an “All In!” Nonprofit Engagement Framework of Board, Staff and Volunteers

No matter how large or small your nonprofit organization may be, it is imperative that every Board member, staff and volunteer enthusiastically embrace both a donor-centric approach and an enthusiastic role in the overall fundraising effort. The good news is that you don’t have to go it alone. Everyone associated [...]

No Really, What is a ‘Donor-Centric Culture’?

A donor-centric culture is the essence of a highly effective nonprofit organization, driving its operations and fundraising. Donor-centricity is more than an industry buzzword, it’s a way of being, a way of operating. But what exactly is a donor-centric culture and how can your organization develop it? Simply stated, a [...]

The Four Year-End Donor Personas, Reasons They Give & Channels to Reach Them

In my last posts, I walked through the factors that should be considered to create your year-end fundraising goal, and followed-up with a practical strategy to level-up results by expanding your army of front-line fundraisers with volunteers. Now it’s time to consider message and channel – and who is going [...]

By |2019-11-25T11:56:17-05:00November 26th, 2019|Donor Communications, Year-End Fundraising|

11 Must-Do’s to Leverage #GivingTuesday as a Kick-Off to a 5-Week Fundraising Sprint

If you're like me, you're starting to think more about the dots between #GivingTuesday and year-end giving – and how fundraisers should leverage #GivingTuesday and year-end to raise more money, and certainly more than we did last year. If you're asking yourself questions like this, you can catapult yourself ahead [...]

By |2020-10-21T14:14:36-04:00October 22nd, 2019|Giving Tuesday, Year-End Fundraising|
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