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ARTICLE

Are You Creating Rabid Fans for Your Nonprofit?

Red Sox

Those who know me know that I am a fanatic about Boston Red Sox Baseball. I even attended multiple games each year at Fenway despite living in Indianapolis.

A “fanatic” is defined as a person filled with excessive and single-minded zeal, filled with or expressing excessive zeal. The term has been shortened to, of course, being a fan. Sports teams across the country have fans that are zealous in their support and loyalty to the team.

But how do we create fanatics for your nonprofit? Think about how the Red Sox keep me as a FAN:

  1. Red Soxthey provide a product or service that I love
  2. they communicate with me effectively and often about the great things they are doing
  3. they provide opportunity for me to get personally involved and participate (in person or spending my money)
  4. they provide appreciation for everything that I do for the organization

Is it any different than what your nonprofit should be doing?

Fans spend hard earned money to follow a sports team. There’s no reason they won’t donate hard earned money to a nonprofit that they love just as much!

I hope you are providing an opportunity for those that are ‘filled with excessive and singled minded zeal’ to help make a difference for your nonprofit.

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Wayne Robbins
Wayne Robbins was VP of Sales at Bloomerang. A graduate of Hyles-Anderson College, Wayne has over 15 years experience in nonprofit and faith-based development and fundraising in addition to his 10 years of experience in sales.

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