The Bloomies are our award for outstanding donor communications in the nonprofit sector. Periodically, we’ll feature a newsletter, email, direct mail piece, acknowledgement, solicitation or social media post that caught our eye.
Nominated by: Tom Ahern
Tell us about the fundraiser and/or organization you are nominating:
Beth Beall, Vida Joven de Mexico
Vida Joven is a safe and loving home in Tijuana, Mexico, for kids who have been abandoned, abused, or neglected.
Tell us about the piece you are nominating:
You can see the full email here.
Why do you think they are deserving of a Bloomie?
I’m a child sponsor at the orphanage, but I started as merely a communications coach. I first met Vida Joven de México in 2018 because Beth took an online course re: donor newsletters from Moceanic. I’d written the course and, as the instructor, would comment on student work. Her work just blew me away instantly. The warmth, the humanity, the joy, the simplicity and sincerity, the heavy doses of donor-centricity … all from an orphanage in Tijuana … I was gobsmacked. I give to a few charities that are students of mine, if I feel they’re getting it right; to encourage their work. This was WAY better than just “getting it right.” I leapt to give to Vida Joven (“young life”). I just wanted their joy in my life, frankly. I’m not sure I know a charity that is more genuine in its donor love. Hey, and it’s kids. Orphans, for goodness sake. Orphans with good future prospects. What could be better than that? They are a gift to me!
Know someone deserving of a Bloomie? You can nominate someone here >>